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Summerhill Pyramid Winery’s Corporate Vision Revealed

New Vision Statement Guides the Winery Team and invites the World In

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[Kelowna, BC] The team at Summerhill Pyramid Winery announces its new brand vision.

READ THE NEW BRAND VISION ONLINE

To arrive at this new vision, the winery management team and the family members took a deep look at their purpose, and along the journey the winery achieved certified B Corp status earlier in 2019, the first Canadian winery to do so.

The team arrived at seven guiding principles to inform the way they make wine, their business practices, and the way they interact with the world. The winery is rolling out a new logo and later a new package, but the way forward is also about how they present themselves as a whole.

Ezra Cipes took over as CEO of Summerhill Pyramid Winery in 2012, and over the past seven years he has worked hard with his family to corral and determine the way forward for the pioneering BC winery. His father, and Summerhill founder Stephen Cipes, revolutionized organic wine production in BC, as one of the first BC wineries, and is being recognized for his leadership at the BC Restaurant Hall of Fame in October.

Today, the team shares their newly written vison document, inviting their team, customers, and community to embrace it, and live out the practices and values that has always made Summerhill special and loved.

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Ezra Cipes, CEO shares the following public statement:

“Summerhill has always been a purpose-based organization founded on and driven by spiritual precepts. The purpose has always been to live as one with nature, to bring forth beautiful products of nature, and to foster community, connection, meaning, and a worldview of oneness and wholeness.

This vision has been held by my dad, Summerhill’s founder and proprietor Stephen Cipes, since he moved my family to beautiful British Columbia in 1986. It has made Summerhill a singular winery and has been responsible for the incredible success we have enjoyed.

This vision has always been implicit, but never quite stated so boldly. Now we are introducing a newly written Vision of Gratitude and Abundance for People and Planet so that we can fully invest ourselves in what has always made Summerhill so unique and special.

The intent of this vision statement is not only to guide us as a company, but also to share our values publicly, so that we are transparent about our values, can be held accountable to them, and can invite everyone to see the world as we see it and to join us in this vision of gratitude and abundance for people and planet.

Along with the new vision is a new logo, which communicates reverence for the soil and for the sacred order of creation as symbolized by the pyramid.

There will be more changes coming soon that stem from this newly articulated vision. Stay tuned!”

---- Ezra Cipes, CEO, Summerhill Pyramid Winery

Suggested Social Caption

@SummerhillWine took a deep dive into their business purpose and is inviting the world to learn more about their seven guiding principles. Read more https://bit.ly/2poajnS

Photos here: Dropbox

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Summerhill Pyramid Winery's seven guiding principles: Gratitude, People, Planet, Pioneership,  Abundance, Passion and Love

Summerhill Pyramid Winery's seven guiding principles: Gratitude, People, Planet, Pioneership,

Abundance, Passion and Love

About Summerhill Pyramid Winery

Kelowna’s Summerhill Pyramid Winery welcomes thousands of visitors onto its farm from all over the world. The founding vision to bottle among the very finest wines in the world has been achieved, with trophies from the highest levels of competition in France, England, and around the world to show for it. But the greatest legacy is the change that the team strives to nourish daily. The winery’s greatest goal is an ongoing one of service to humanity, engendering a culture of gratitude for people and planet with every heavenly sip of its organic wine. Learn more at summerhill.bc.ca

The Okanagan Summer Vineyard Events Continue

To do in the Okanagan this summer…

LIVE music every Thursday night at Okanagan Crush Pad !

Live at Crush Pad - Summer Music Series

Okanagan Crush Pad - Summerland, BC

16576 Fosbery Rd Summerland, BC

Every Thursday

from July 4 to August 29 – From 7-9 PM attend Live at Crush Pad and listen to a variety of live music performances while you drink locally-made wine at Summerland’s Okanagan Crush Pad. Tickets are just $25 per person. Gates open at 6:30 PM.

Live at Crush Pad features renowned artists including Trailerhawk, The Fugitives, Rob ‘n Walker, Tiger Moon and many many more!

Okanagan Crush Pad’s wine brands (Narrative, Free Form & Haywire) will be available for purchase. Guests can also buy food from on-site food trucks.

View the upcoming musical acts and purchase your tickets online HERE.

Find more information and RSVP to Live at Crush Pad on Facebook.

Go Haywire with Pink Bub this Valentine's Day

Go Haywire with Pink Bub this Valentine's Day

To mark Valentine's Day, Okanagan Crush Pad sparkling winemaker Lynzee Schatz made a very limited quantity of delicious Haywire Pink Bub using Pinot Noir and Chardonnay grapes.

Compare and contrast: Finger Lakes Wine and BC Wine

by Sujinder Juneja #TownHallOnTour

#FLXWine vs #BCWine

We have been lucky enough to attend the 8th annual Wine Bloggers Conference, a gathering of bloggers (naturally), industry professionals and wine lovers. This year, the event was held in Corning, New York with a focus on the great wines, producers and the people of the Finger Lakes AVA.

FLX_Vineyard

A diverse, progressive and passionate industry, the Finger Lakes wine region shares many similarities with that of British Columbia, where we are happy to call home. Here are a few of our observations on the connections between the two regions, for your reading pleasure:

Cool Climate Viticulture

The Finger Lakes and British Columbia are both described as ‘cool climate’ wine regions and on average, share a similar amount of degree growing days. However the Finger Lakes region experiences a highly variable climate, with cold winters, cool to warm summers and a short growing season. While there is diversity of climate within the five main BC wine regions (Okanagan Valley, Similkameen Valley, Fraser Valley, Vancouver Island, Gulf Islands), the climate is less extreme overall and degree days are higher on average.

FLX_Traminette

Planting Grapes To Site

The most established wine regions in the world plant grape varietals that are best suited to that particular site or climate. The most planted grapes in the Finger Lakes are Riesling, Chardonnay, Pinot Noir and Cabernet Franc along with a selection of lesser known Vitis vinifera (Blaufränkisch, Saperavi, Sereksiya Charni), native Vitis labrusca (Catawba, Niagara) and French-American hybrids (Traminette, Vidal, Seyval Blanc, Valvin Muscat) that suit the climate and produce balanced and delicious wines. By contrast, the top white grape varietals in BC are Pinot Gris, Chardonnay, Gewürztraminer and Merlot, Pinot Noir and Cabernet Sauvignon for the reds. Other crosses and hybrids such as Ortega, Marechal Foch and select Blattner Hybrids are also planted to produce successful wines. The Finger Lakes and BC wine industries began with native and hybrid varietals with the belief that they would better suit the climate, but consumer preferences in the Fingers Lakes and British Columbia are favouring the more popular vinifera varietals.

Bottled sunshine within the Ventosa Pinot Noir.

What’s Wrong With Hybrids Anyway?

Nothing. If a hybrid grape is grown on a site which allows it to mature to full ripeness, and in the hands of a talented winemaker, they can produce wines that are both balanced and delicious. It’s worth noting that hybrids sell for significantly less by the ton, compared to vinifera varietals, which can affect a winery’s bottom line. Add to that the fact that hybrids are generally less well-known and often hard to pronounce, and therefore market to consumers. One of the most vocal debates during Friday’s Introduction to Finger Lakes Wine Country panel discussion swirled around the contentious use of crosses and hybrids in the region. Consider this: if a hybrid varietal, developed specifically for a particular climate, can produce tasty wines, should they not be celebrated, granting uniqueness to the wine region as a whole? Not all winemakers are convinced. But if you ask someone like Art Hunt at Hunt Country Vineyards, he’ll tell you that his varietally-labelled Seyval Blanc and Valvin Muscat are among their most popular wines. “Millennials want to try new things,” he says. “You can taste 100 Rieslings from the Finger Lakes, but wine drinkers want experience something unique.”

Judy Wiltberger at Keuka Spring Vineyards is proud to show off her Vignoles, a French-American hybrid that sells out every year. In her experience, the key is to market regionally, get people into the tasting room where people can try the wines in person. 70-75% of her sales are through her cellar door and challenging her guests with distinct varietals is a way to excite their palates with something new.

A view towards Seneca Lake.

A Sense of Community

Unlike other more competitive regions in the global wine world, the Finger Lakes and British Columbia both enjoy a strong sense of community and partnership. I know firsthand that winery owners and winemakers in BC regularly collaborate and share information and ideas that make the region stronger as a whole. The same is absolutely true for the wineries of the Finger Lakes. If you had the chance, for example, to taste the Tierce Riesling, made by Fox Run, Anthony Road and Red Newt, you’ll know that the wine – and the wine region – is greater than the sum of its parts.

A Window to the World

The Finger Lakes and British Columbia wineries both face the double-edged sword that most of their wine is consumed in their local areas. The challenge offered by the locavore movement in North America means that major cities such as New York and Vancouver consume most of the wine produced in each respective region. Add to that the high tourism rate that each region enjoys means that most wine is sold via the cellar door, limiting the chance for export and global distribution. What this means is that fewer consumers internationally have the chance to taste the wines and understand what the region is all about. At this point, allocation to outside markets becomes a critical path to increasing the prestige and recognition of the regions as a whole.

Fox Run  Vineyards owner Scott Osborn & Town Hall's Sujinder Juneja.

With Open Arms

At the end of the day and at the end of this conference, the greatest impression left on us about the Finger Lakes wasn’t the wine. It was the people. It wasn’t just the wineries and winemakers that opened their arms to welcome us, but also the restaurants, shops, hotels and the community at large. From our first day in Keuka Lake, throughout the expertly-organized pre-conference excursion and to the last day of the conference itself, there was an excitement and overall warmth that was impossible to ignore, and wonderful to be a part of. When the wine bloggers visited Penticton, British Columbia for #WBC13 it was a similar experience as well. Community, a sense of place, and the celebration of diversity were as much a part of the 2013 Wine Bloggers Conference as they are in 2015.

See you in 2016 in Lodi, California.

Bob Halifax, April Yap-Hennig, Leeann Froese, Jeff Kralik at James Melendez at Wine Bloggers Conference 2015.

Looking ahead to the Wine Blogger's Conference

By Leeann Froese We are looking forward to sending two members of our team (myself and Sujinder Juneja) to the Wine Bloggers Conference in Finger Lakes, New York this August. This will be my 4th consecutive conference, and Sujinder's third.

Wine Bloggers Conference

Being named Wine Enthusiast's wine region of the year in 2014 made me very curious about what this region has to offer, because as world wine regions go the Finger Lakes Region is still relatively unknown.

This is not meant as a slight towards the region because I feel like our own home wine region here in British Columbia is also off the radar, and this is something we have in common. That same Wine Enthusiast article also named Canada / British Columbia / Okanagan as one of the gems to discover in the world. What will New York have to offer? In my minds eye it's not as hot as it is here in the west, and I have never traveled into this particular area south of Ontario so it will be new territory for me

Adam Strum, publisher and editor of Wine Enthusiast, writes "The New York wine industry has made a remarkable comeback in the past 30 years in terms of the quality of wines, number of wineries, and economic impact."

The Finger Lakes Wine Country boasts over 100 wineries centered around the region’s four main lakes: Cayuga, Seneca, Keuka and Canandaigua.

Vineyards at Dr. Frank Vinifera Wine Cellars - photo credit - Dr. Frank Vinifera Wine Cellars

British Columbia has more than 200 wineries, but like Finger Lakes, the Okanagan wine region is centered around Okanagan, Skaha, Vaseaux, Tuc el Nuit, and Osoyoos Lakes.

Summerhill Pyramid Winery's vineyard in the Okanagan Valley, BC

In both cases, these bodies of water offer a moderating effect to the landscape and allows for premium grape growing. Is this where the similarities end?

I am sure that both regions offer people who love what they do, and I look forward to learning what kind of tourism infrastructure and hospitality the Finger Lakes region offers. What other compare and contrast points will we find? I am feeling confident the wines will not be the same!

More on the Wine Bloggers Conference and the Finger Lakes region to come!

The year that was 2014 With Town Hall - Part 2

By Leeann Froese Picking up from last week's Wine Wednesday, today I finish a recap of what we did in 2014.

I repeat how grateful we are for the support we receive from our clients, colleagues and the trade. You all bring the awesome, and I can't wait to see what 2015 unfolds for us all.

Here we pick up the last half of the year...

August

Road Trip #withTownHall

As our team grew throughout 2014 two new people with no previous wine experience joined us (Laurisha Bardal and Amy Chen) so a tour & learn was in order. We visited Okanagan Valley clients SpierHead winerySummerhill Pyramid WineryMt. Boucherie Family Estate WineryOkanagan Crush Pad and Serendipity winery.

Each winery client welcomed our team with open arms and in addition to learning a lot, we had a lovely time!

Laurisha makes her selections in the cozy and welcoming Mt. Boucherie wine shop

Of course a #selfie with Laurisha, Summerhill's Ezra Cipes and Amy

...and a #selfie with barman extraordinaire Gerry Jobe and Globe and Mail columnist Alexandra Gill. Alexandra was on assignment to cover the winery's truly innovative cocktail menu being led by Gerry (using ingredients grown and foraged on site, as well as Tibetan singing bowls)

It is so relaxing at the cute outdoor area at Spierhead winery in Kelowna

We arrived at Okanagan Crush Pad just in time to have the girls star in a video with winery owner Christine Coletta and 30 day Adventures travel blogger Marc Smith

Okanagan Crush Pad's Garnet Valley Ranch

Serendipity's Judy Kingston showed us the ultimate in hospitality. Not only did we get a great tasting, she had the three of us as guests in her home. The next morning, she made us an incredible breakfast before we hit the road.

September

BBQ OFF the Bypass

Our client, the amazing Angie Quaale, hosted the 9th annual BBQ On The Bypass (it became OFF the bypass after Well Seasoned Gourmet Food Store moved to a new location). The free public event offered music, unique displays, tasty vendors and delicious BBQ samples.

15 teams gathered and the winner was House of Q, who then went on to win for the World’s Best Ribs from the World Food Championships in Las Vegas!

House of Q

A free family event, the BBQ OFF the Bypass offers everyone's fave: bacon!

A few thousand BBQ lovers gathered on a beautiful day in Langley for the BBQ OFF the Bypass 2014

 

Celebrity Dim Sum

Raising funds for Aids Vancouver was the annual Celebrity Dim Sum. What fun it was to have politicians, media, and other personalities from Vancouver serving up yummy dim sum to an enthusiastic crowd.

Haywire was the official wine sponsor and sneak previewed its next release of the Lunar New Year wines.

Celebrity Dim Sum

 

Jurgen Gothe Celebration

Our team was proud to help organize the event to celebrate the 70th birthday and achievements of Jurgen Gothe’s lifetime. Many in the industry came together with wine, food, and stories. Our team was thrilled to be part of the planning, event execution and friendship for a memorable afternoon with an unforgettable man and those close to him.

Jurgen 70th birthday

 

Fall Colours

The British Columbia Wine Institute held its annual fall tasting event Colours. A few of our lovely BC winery clients were in town to showcase their newest releases to an enthusiastic crowd of trade and media.

Summerhill Pyramid Winery CEO Ezra Cipes shows off his latest releases to the trade

Amy Hollenbach and Alison Scholefield offer tastes of Haywire wines

October

Let's hear it for the Girls!

In time for breast cancer awareness month was the promotion of The Girls wine - a rosé and a red - with 100% sales proceeds of to charity. Note these wines are available year-round and make a wonderful choice for gifting or entertaining, knowing that all proceeds go to a great cause. The red would could be a nice Valentine wine.

Let's hear it for The Girls Wine - 100% proceeds to charity

The Girls Wine founder Bill Lui and CTV's Lynda Steele

 

November

Meet Monte Creek Ranch

We were pleased to announce that the wines are now available from Canada's next wine region and the newest winery in Kamloops, Monte Creek Ranch. Stay tuned for summer 2015 when this winery opens its doors.

With a hat tip to the area history, Monte Creek Ranch will open in 2015 in Canada's newest wine region: Kamloops

 

Monte Creek Ranch

 

Samanatha Syrah

Each year Vancouver’s sommelier of the year is invited to make 100 cases of wine through Okanagan Crush Pad’s Okanagan Wine Campus program. From this $5,000 is donated annually to the BC Hospitality Foundation to support wine education scholarships. 2013 Sommelier of the year Samantha Rahn of Araxi in Whistler created a delicious Syrah. Our team was proud to do the packaging and the publicity.

Samantha Rahn

Samantha Rahn launches her Okanagan Crush Pad wine at CinCin

SamanthaBottle We are thankful to the media for the great press for sommelier Samantha Rahn's wine project. This has been the most publicity we have received to date for one of the Okanagan Crush Pad Wine Campus wines. Girls rule!

Previous Wine Campus releases include Kurtis Semillon 2011 (Kurtis Kolt), Owen Cabernet Franc 2011 (Owen Knowlton) and TNT Chardonnay 2012 (Terry Threlfall). In progress and up next is Mike Bernardo (2014).

 

Skills n Spills

The second Skills N Spills competition benefiting the BC Hospitality Foundation took place. Hospitality trade teams competed for bragging rights and more. Our team's role was media communication and coordinating the amazing media judges.

Skills N Spills 2014 Judges

Skills N Spills 2014

A New Look for an Older Wine

We were proud to bring to life the new packaging for Cipes Ariel 1998 premier cuvée.

This critically lauded wine now looks as beautiful as it tastes. The artwork and calligraphy were done by Helen Menyes, who also hand painted each of the original Cipes Gabriel 1991 bottles. The layout and design were led by our Andrew von Rosen, and inspiration for the design also came from the winery's winemaker Eric von Krosigk. The artwork depicts the archangel Ariel (lion of god), descending down the cone shaped bottle. On the back, two ethereal lions are nose to nose, creating the impression of angel's wings.

Andrew and I had a bottle of this wine on New Year's Eve (thank you team for the gift!) and it was absolutely delicious. No other way to put it. A truly special BC wine.

Cipes Ariel

 

December

One Faith Vineyards

Our team announced the newest project in British Columbia wine: One Faith Vineyards, and not without controversy, so with this project we will expand...

In the past I have been lucky enough to do media work in Canada with Penfolds Grange and Mondavi's To Kalon Vineyard, and I was proud to be the publicist to launch Osoyoos Larose. These wine labels are all bold, high end, aspirational projects. Those in the Canadian wine media might recall that when Osoyoos Larose was launched it was met with skepticism before it earned fanfare. Critics said it showed promise but were slow to get 100% behind the project. In the case of One Faith Vineyards I am suggesting the case is the same. However today, the conversation is more rapid, as in 2001 there was no online platforms for social dialogue. And a tempest in a decanter is taking place because Bill Lui dreams for One Faith Vineyards, an expensive wine, to become a first growth wine for Canada.

Sujinder Juneja from our team, a French Wine Scholar, assembled this text:

"Let’s first talk about what First Growth actually means. Translated as “Premier Cru” in France, the First Growths were established in 1855 when Napoleon III classified the best wines of Bordeaux for the Exposition Universelle de Paris, based at the time on selling price and overall reputation. The top-ranked wines, named the Grand Crus Classés (Great Classified Growths) were placed in one of five categories from first to fifth, each of which carried a high mark of prestige and suggested a higher quality product.

The fact that these classified growths were now perpetually allowed to charge more per bottle than their close neighbours meant that greater financial resources could be potentially allocated to produce the best possible wine, year after year, even in challenging vintages.

Even inside France, the term First Growth is not a regulated term, but remains a title that lends distinction and perceived quality to the associated wine. Premier Cru is now also used in other appellations in France, including Burgudy, Alsace and Champagne, for example. More often than not, the term merely means the top wine (price and quality) of a particular estate.

Outside of France, the term has been used by other wineries who hope to establish a connection to old world traditions or perhaps build a higher reputation for quality in their home country.

In Canada, there is not yet a legal or binding definition for First Growth but it is the vision and the goal of One Faith Vineyards to produce a First Growth-level wine in the Okanagan Valley, an exceptional wine of unparalleled quality. Everything to do with the wine, from vineyard to winery, from grapes to bottle, must be only the very best.

To be fair, Bill Lui, the proprietor of One Faith Vineyards has never said that his wines are Canada’s First Growth. It is only his goal. His ambition. And only time will tell if that honour is given to One Faith in a formal way. And to be sure, Bill Lui has never once suggested that One Faith Vineyards is above the other great vineyards or wineries of the South Okanagan, but rather that the wine represents the fully-realized potential of excellent quality Bordeaux grape varietals, which have been growing in that site for more than 20 years."

Interestingly, many people talking about this wine and Bill Lui have an opinion when they have not met Bill, (a generous, humble, husband and father), or tasted the wine. Bill has invested his retirement resources to the project. Despite this, whatever does not make the final blend of only 144 cases is used in the 100% charitable The Girls Wine project.

How does the 2012 wine show? People might expect a big, extracted, tannic and masculine wine, as it is made from Bordeaux varietals, but the inaugural release of the wine is a delicate, fruit forward blend that expresses the south Okanagan terroir beautifully. With the meticulous care, attention, hand crafting and detail that go into production and the resulting limited quantity made, the wine retails in a custom made bamboo box of three for $495. At the time of this post the wines had been selling steadily, but a few cases remained.

One Faith Vineyards founder and aspirational vintner, Bill Lui

 

Wild Sweets

Also in December we were proud to welcome Wild Sweets by DC Duby as a client. I worked with them when I was at Coletta & Associates back in… let's just say it was more than a decade ago. It's fun to reconnect with these two passionate chocolatiers and pastry artists. I encourage you to take a look at their website as their chocolate creations are truly remarkable.

At the Atelier in Richmond, DC Duby's pop up retail space, Cindy and Dominique Duby (in the white coats) are joined by Michael, Rebecca Coleman, and Regina Chen

Dominique and Cindy make an appearance on Global TV to make creme brulée with Jay Durant and Lynn Colliar

 

#30 Days of Kindness

Our last project of 2014 was a team one: we took part in #30DaysofKindness

Our team met 30 Day Adventures chief adventurer Marc Smith at the Skytrain station to take part in 30 Days Of Kindness by surprising 20 lucky strangers with the gift of a smile, a positive note and a free ride on Translink. (Just so you know no transit laws were broken in the committing of this act of kindness as we had full approval from Translink.)

This is our 2nd year in a row participating in 30 Days Of Kindness. I am so proud of my hard working and generous-spirited team. Check out our little video and the post with detail on Marc's site

Sujinder, Amy, Laurisha, me, Ritika, Andrew

Act of Kindness 04

 

Wrapping Up

Whew!

It was so nice to end the year on a kind note, making people smile, and spreading good will.

Let me know how YOU enjoyed 2014. Did you attend any of these highlighted events? What were the highlights of your year?

2015 already promises some projects and exciting events to emerge so stay posted. Things are already getting busy in the industry with tastings and events.

If you do not already follow us on social media, we'd love for you to join us. Or sign up to receive updates to see what we are getting up to with our clients. You can do this at the top of the website.

We can't wait to share what else our clients are going to be up to, keep all dialogue going, and I hope we see you in person very soon!

Happy New Year - and on behalf of myself, Andrew, Sujinder, Amy, Laurisha, Felicia, Lindsey, Ali and Ritika, let’s all #gogetit!