[Summerland, BC] – The team at Haywire Winery is thrilled to unveil its Certified Local program as a token of gratitude to the incredible residents who have steadfastly supported the Okanagan wine industry over the decades. The year-round visits and purchases from locals have played a pivotal role in transforming this region into a globally respected wine producer.
In these times of economic uncertainty and travel constraints, embarking on a day trip to Okanagan wine country emerges as a cost-effective outing, allowing people to reconnect with the Haywire team. To express their appreciation, the winery is introducing the Haywire Certified Local program, offering an award-winning winery experience to residents with an Okanagan mailing address.
"We wanted to find a fun way to thank our cherished locals for their unwavering support over the years,” notes Haywire Winery founder Christine Coletta. “What started as a grassroots experience 20 years ago has evolved into an industry that caters to everyone's tastes. Our team,” she continues, “is committed to making wine touring enjoyable and relaxing, removing any pretentiousness from the equation. Visit Haywire Tasting Lounge and introduce yourselves to our amazing service ambassadors and rediscover local wines.”
Haywire Tasting Lounge | Photo Credit: Shari Saysomsack
Okanagan residents 19 years and older are invited to claim their card today, and start to elevate their wine country adventures!
Signing up is fast and easy at haywirewinery.com/certified-local
Once registered, the winery team will prepare your Haywire Certified Local identification card for pick up during your next visit to the winery.
Once you have the card in hand, simply show your card to the Haywire winery team to take advantage of your benefits.
Fantastic Haywire Certified Local Perks:
Enjoy free flash tastings (four wines) for you and up to three guests in the new Haywire lounge or on the patio.
Benefit from a 10% discount on any product, anytime.
Receive early notices about special events and tastings.
Join the Haywire Club and receive a special gift on your second shipment.
Experience Haywire's signature friendly, down-to-earth service.
Make a Day of It:
The team at Haywire is thrilled to have the collaboration of their neighbours. Show your Certified Local card and ALSO get:
15% off Best Available Rates at Summerland Waterfront Resort, valid from February 21 to June 15, 2024, and then September 15th to December 15th, 2024. To redeem simply call the Summerland Waterfront Resort with your Certified Local card number.
15% discount on food at Shaughnessy’s Cove restaurant (excluding drinks, features & events). Show your card upon arrival to take advantage of this benefit.
15% discount at Zias Stonehouse Restaurant. Simply flash your card upon arrival to take advantage of the discount.
Haywire Certified Local card | Photo Credit: Melissa Leung
This exclusive Haywire Certified Local card is valid from March 15th to June 15th and September 15th to December 15th, 2024. Join the team at Haywire in celebrating the essence of the Okanagan and the bond they share with the local community.
Cheers to unforgettable wine country experiences!
Sign up for your Haywire Certified Local card today.
More About Haywire Winery:
In 2009, Haywire began as a virtual wine brand at Switchback Organic Vineyard. Today, Haywire is renowned in Canada and Europe for its cool-climate wines, emphasizing "less is more" winemaking. Chief winemaker Matt Dumayne's signature style features the use of state-of-the-art concrete vessels, natural yeast, and a gentle touch, resulting in vibrant, textured wines. The winery, with a fresh label and a year-round tasting lounge, offers visitors in Summerland a chance to enjoy personalized service with scenic lake and vineyard views while savouring their beloved Haywire wines.
Media photos for download here.
Media contact: Sierra Simpson sierra@townhallbrands.com.
*The Certified Local program is available to Okanagan residents with a valid Okanagan postal code. Must be of legal drinking age to participate. Certified Local Card perks are not available on event dates or combined with other special discounts.