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Okanagan Crush Pad Launches New Free Form Brand in Celebration of its Newly-Certified Organic Winery Cellar

Okanagan Crush Pad (OCP) proudly announces the launch of a new label, Free Form, in conjunction with the winery earning organic certification for its cellar.

Chefs' Table Society of BC Takes a Stand Against Farmed Atlantic Salmon

Chefs 'walk the talk' with a wild salmon event August 25

[Vancouver, BC] While you likely have heard of their signature events in Vancouver, (the Spot Prawn Festival, the Curry Cup and more) the Chefs' Table Society (CTS) is the organization in the background making these events and other things happen.

A non-profit organization since 2004, the CTS is a chef-administered, province-wide collaborative that supports innovative and sustainable programs that inspire, educate and nurture chefs, food producers, and the local food industry, all the while promoting standards of excellence with the aim of enhancing the reputation of our regional cuisine. Among its core values is to conduct its activities based on fraternity, mentorship and sustainability for its people, land and resources.

 Chefs' Table Society president Robert Belcham. Photo by Chris Mason Stearns

Chefs' Table Society president Robert Belcham. Photo by Chris Mason Stearns

The CTS is making a formal statement that they are against open pen aquaculture for farmed Atlantic species in Pacific water. A land-based closed aquaculture system is recommended.

CTS president Robert Belcham says, "The Chefs' Table Society has had sustainability as one of its core values since its inception. We have always taken the stance that open net Atlantic salmon farming on the west coast is misguided, dangerous for our wild salmon stocks and negatively impacts our coastal first nations' fundamental right to clean ocean waters. We believe the future of this kind of aquaculture is better suited in closed containment, land based facilities. We need to push the government to continue the research into this kind of technology."

And the chefs practice what they preach. On Saturday August 25, 2018, from 6:30 - 9 pm, the Chefs' Table Society of British Columbia and the BC Salmon Marketing Council are hosting the 2nd annual celebration of an iconic BC product: WILD SALMON. Tickets and information here.

"By having the public come out and enjoy ocean-caught, sustainable salmon, we are showcasing the best of our coast," states Belcham. "I look forward to seeing everyone there."

Learn more about the Chefs' Table Society, its values, how to join, this event and other upcoming activities on Twitter, Instagram or on Facebook.

TIME Winery Opens in Downtown Penticton

Graham Pierce joins team as director of winemaking

Photo Library: Photos of TIME Winery and winemaking team available via Dropbox.

NOTE TO THE READER: At the time of this announcement, the winery is an inspection away from opening. The plan is to open this weekend, subject to the final occupancy permit.

It is best to call the winery 236-422-2556 ext 106, or check its social media channels @timewinery for the most up to date information. 

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[Penticton, BC] TIME Winery announces the soft opening of its winery in downtown Penticton at 361 Martin St. A grand opening of TIME Winery will take place in late 2018 following harvest.

During the soft opening period, chef AK Campbell, executive winery chef, will lead the culinary program to offer a selection of daily appetizers, features, and drink options.

TIME Winery is owned by ENCORE Vineyards, and is the sister winery to Evolve Cellars and the McWatters Collection label. To coincide with the opening of TIME Winery the ENCORE Vineyard team announces the appointment of Graham Pierce as director of winemaking.

With more than a decade of experience producing award-winning wines in the Okanagan, Pierce is a local British Columbian who grew up in Horseshoe Bay and received his winemaking and viticulture education from the Okanagan College in Penticton.

Prior to joining the team at ENCORE Vineyards, Pierce worked at Black Hills Estate Winery in Oliver, BC, where he has been for the past ten years, creating a strong lineup of wines including the premium Nota Bene. Before that he was at Mt. Boucherie Estate Winery and before that, a chef at Kelowna's Summerhill Pyramid Winery

Pierce's in-depth understanding of the Okanagan wine region and extensive winery operation knowledge, combined with his viticulture and winemaking experience, allows him to maximize the freshness of hand-picked and harvested grapes to create aromatic whites and balanced, big reds that truly express the terroir of BC.

At ENCORE Vineyards, Pierce is supported in the winemaking duties by Nadine Allander, who has been recently promoted from assistant winemaker to the position of winemaker.

"We have been industry friends with Graham for many years," says Harry McWatters, CEO of ENCORE Vineyards. 

"It is great to have him join our team. His pedigree of winemaking and knowledge in handling Okanagan fruits will allow Evolve Cellars, McWatters, and TIME Winery to continue making exceptional BC VQA certified wines that is a reflection of the land where the grapes are grown and the talented people who craft them."

Pierce is also enthused by the new role. "I look forward to working with this pioneering, yet continually-innovating family team," states Pierce. 

"The fun challenge will be to oversee and make a range of wines; from fruit-forward, juicy Evolve Cellars wines, to the complex and textured wines of TIME Winery and the McWatters Collection. After crafting still wines for so many years, I am most excited about the chance to create my first small batch sparkling wine."

 TIME Winery welcomes Graham Pierce as director of winemaker and Nadine Allander as winemaker. Credit: Chris Stenberg

TIME Winery welcomes Graham Pierce as director of winemaker and Nadine Allander as winemaker. Credit: Chris Stenberg


About TIME Winery:

While the literal definition of TIME may be elusive, it is an observed phenomenon which allows us to honour key moments in our shared journey through life. With 50 vintages of experience in the South Okanagan, TIME Winery is committed to creating wines that express the unique flavours of Okanagan wine country. 

Built within a revitalized historic theatre in downtown Penticton, the heart of South Okanagan wine country, the new TIME Winery offers a tasting bar, lounge and intimate outdoor patio for guests to enjoy. TIME Winery's full kitchen and event space provide a unique venue for your next public or private event.
 

About ENCORE Vineyards:

ENCORE Vineyards., a progressive Okanagan-based company, is home to British Columbia (BC) wine brands including TIME Winery, Evolve Cellars and McWatters Collection.

ENCORE Vineyards Ltd. has amassed an impressive team, poised to help define the next generation of BC wine and winemaking via its production centre in the Okanagan Valley. The company is led by president and CEO Harry McWatters, a 50-vintage pioneer of the modern British Columbia wine industry, with daughter Christa-Lee McWatters-Bond (sales and marketing director), and son Darren McWatters (logistics and operations) who are each armed with lifelong wine industry experience and insight. Graham Pierce is the group's director of winemaking, supported by winemaker Nadine Allander, and talented hospitality and sales teams. See more on each winery at encorevineyards.ca

Vancouver's Premier Culinary Festival Returns with 37 Top Chefs

Vancouver's Premier Culinary Festival Returns with 37 Top Chefs

EAT! Vancouver introduces all new event: EAT! Fine Cognac

[Vancouver, BC] EAT! Vancouver returns to Vancouver from November 5 to 10. More than 37 acclaimed chefs from across Canada, Los Angeles and Portland will take part in this year's festival. This year's EAT! Vancouver festival offers 18 events including the all-new, EAT! Fine Cognac event. 

Net proceeds from this year's EAT! Vancouver festival will once again support Project CHEF, a local charitable organization that teaches elementary school children about healthy cooking and eating via a curriculum-based experiential program. EAT! Vancouver contributed $25,000 from last year's festival, which enabled Project CHEF to offer its program to 556 children and 350 parent volunteers.

TICKET RELEASE DATES:

June 25-27: American Express pre-sale begins. 

June 28: Ticket on sale for general public via www.eat-vancouver.com

 EAT! Vancouver returns November 5 to 10 with more than 37 chefs and 18 culinary events. Proceeds from this year's festival supports Project CHEF. Photo Credit: Hamid Attie

EAT! Vancouver returns November 5 to 10 with more than 37 chefs and 18 culinary events. Proceeds from this year's festival supports Project CHEF. Photo Credit: Hamid Attie

This year's EAT! Vancouver events include:

  • NEW: EAT! Fine Cognac (Nov. 6 at 7pm, Pinnacle Hotel Vancouver Harbourfront)- $175 plus tax.
    • For more than 400 years, Cognac stands as one of the world's greatest spirits. Centuries of experience of the growers and the meticulous attention to detail from the producers, with only the finest ingredients, has made Cognac perfection in a glass. Many of the world's finest Cognacs will convene in one room for your hedonistic enjoyment. To heighten the experience, delight in food pairings to complement the tasting. Rare Cognacs will be available for purchase on-site from Legacy Liquor.
  • EAT! Expert Classes (Nov. 5-8 at 7pm at various locations)- $75-$105 plus tax.
    • From authentic Italian pizza making to creating your own special dry-aged salami and knowing the secret of the Turducken sandwich, each class is an educational culinary experience for you to learn tips and hacks from the very best artisans.
  • EAT! Dinner Series (Nov. 7-8 at various times and locations)- $95-$225 plus tax.
    • Each dinner is a unique and one-time culinary collaboration between a BC chef and a special visiting chef. It's a powerhouse partnership featuring the best of both chefs and is guaranteed to impress your senses. 
  • EAT! Harvest (Nov. 9 at 7pm, Pinnacle Hotel Vancouver Harbourfront)- $125 plus tax.
    • This signature savoury event is back and bigger than ever. EAT! Harvest features a lineup of 21 rockstar chefs who will offer bites of canapés that embody their cuisine. Carefully-selected wine pairings were chosen to complement the decadent canapés. The result is an unparalleled event highlighting some of the best chefs in the world, all in one room. Chef Antonio Park from Park Lavanderia of Montreal, chef Tyler Shedden from The Chase of Toronto, chef Neal Fraser from Redbird of Los Angeles and chef Naomi Pomeroy from Beast of Portland are only a few of the guest chefs to name. 
  • EAT! Pastry (Nov. 10 at 2pm, Pinnacle Hotel Vancouver Harbourfront)- $79-$99 plus tax.
    • The elite of the dessert scene unite under one roof to make EAT! Pastry a must for anyone with an appreciation for the finest in chocolate and pastry. Take a decadent journey and meet 13 award-winning pastry chefs and chocolatiers from Vancouver and beyond, including guest chefs Brett Roy from Sweet Lollapalooza of Edmonton, and Patrice Demers from Patrice Patissier of Montreal. Seasonal cocktails included.

All events are restricted to persons 19 years of age and older. ID required.

LIST OF PARTICIPATING CHEFS AND MORE INFORMATION:

Please visit www.eat-vancouver.com 


ABOUT EAT! VANCOUVER:

The 16th annual EAT! Vancouver Food + Cooking Festival is one of Canada's most anticipated premium world-class culinary festivals in support of Project CHEF. Attracting attendees throughout North America, the 2018 EAT! Vancouver takes place from November 5 to 10 and features culinary collaborations between award-winning chefs across Canada and the United States. Experience a culinary experience like none other from this year's events including: EAT! Dinner Series, EAT! Harvest, EAT! Pastry, EAT! Expert Classes, and the all new EAT! Vancouver Fine Cognac. More: www.eat-vancouver.com

Evolve Cellars Now Offers Pop-Up Dining and a Curated Picnic Bar

Popular Summerland winery evolves its onsite culinary experience

[Summerland, BC] Summerland's Evolve Cellars is named for a constant evolution to be better. To walk its own talk, Evolve Cellars introduces their summer culinary program, led by chef AK of TIME Winery.

Evolving Picnic Bar

An ever-changing picnic bar offering based on seasonality and individual inspiration from chef AK and his culinary team. The picnic bar is an exploration of flavour, texture and creativity. 

Visitors choose from a daily selection of three sandwiches (two meat options and one vegetarian option) and two salads (either hearty vegetable or starch-based) such as:

  • Blanched broccoli salad with caramelized onion, bacon, pecorino, and citrus vinaigrette.
  • Pasta salad with sun-dried tomatoes, olives, roasted garlic, basil, and parmesan.

Build Your Own Picnic Bar

For those with a creative palate, the picnic bar also offers a "build your own charcuterie board" program with selections of quality imported, local, and house made meats, cheeses and breads paired with a rotating selection of chef inspired garnishes such as: tapenades, pickles, marinaded olives, flavoured mustards and more.

 Enjoy a glass of wine paired with food from Evolve Cellars' picnic bar.

Enjoy a glass of wine paired with food from Evolve Cellars' picnic bar.

Pop-Up Dining Series

Great food and wine go hand-in-hand and are made better when joined by good company. This summer, Evolve Cellars welcomes you to join them in celebrating fabulous friendships in a series of pop-up dining programs. Upcoming pop-up series include:

  • June 15: Lobster Day Lunch (11:30am-3:00pm)- $15 to $25.
    • From lobster chowder to lobster tagliatelle, order à la carte from the lobster lunch menu and pair with a selection of Evolve Cellars wines.
  • June 16: World Tapas Day (6:30pm-9:30pm)- $95/person.
    • Enjoy a 10-course fine dining experience specially assembled by chef AK. 
  • June 17: Father's Day Southern Comfort BBQ Buffet (11:30am-3:00pm)- $40/person.
    • Treat your father to a Southern Style BBQ buffet while enjoying the valley's best winery view of Okanagan Lake. 

To reserve or for more information, call the winery at 778-516-7728 or email

 Chef AK prepares dishes during Evolve Cellars' Pop-Up Dining Series event. Credit: Chris Stenberg

Chef AK prepares dishes during Evolve Cellars' Pop-Up Dining Series event. Credit: Chris Stenberg


Coming Soon: Quiche Program

There's more to winery food than a charcuterie and cheese platter. Chef AK will soon launch a quiche program that offers a changing selection (one meat and one vegetarian at all times). 

 

Coming Soon: Pickle and Preserve Plan

Surrounded by the bounty of Okanagan fruits and vegetables, chef AK wants to make this produce available to customers all year long. An extensive pickle and preservation program is coming soon to Evolve cellars, offering an assortment of delicious jarred goods such as: pickled vegetables and fruits, relish, chowchow, chutneys, tapenades, jams, jellies and spice blends. 

NOTE TO MEDIA: Photo assets for Evolve Cellars' Pop-Up Dining Series available via Dropbox


About Evolve Cellars:

You are the change. We change together. For every move you take forward, every positive thought you have, and for everything you've ever tried to do, you're always trying to be the best version of yourself. Evolve Cellars is right here with you.  

To evolve means to change or develop slowly, step by step, one day at a time, into a more advanced state of being. We believe that the Okanagan Valley has evolved to produce some of the best wines on the planet, and it is our intention to gently transform the fruit that Mother Nature creates into wines that can be enjoyed by all. Evolve Cellars' wines are fresh, fruit-forward, crisp, approachable, well-balanced and affordable that can be enjoyed by anyone, and at every occasion.  

The winery is perched on a bench overlooking Okanagan Lake and surrounded by five acres of vineyard, with a spectacular view across the water to the surrounding mountains. With a bright and airy tasting room, an onsite picnic bar and numerous sun-drenched patios, al fresco dining with a glass of wine in hand is essential. The grounds offer the perfect setting for a wedding or many special events, including yoga and corporate retreats. #raiseaglassto

For more information, visit www.evolvecellars.com

Summer Events at Blue Grouse

Blue Grouse Estate Winery Shares Fun Summer Events Kicking Off with a Musical Feast this Long Weekend

[Duncan, BC] The sun is out and Blue Grouse Estate Winery has you covered for your summer activities. Make your way to the winery and check out their ongoing events all summer long. Last chance to purchase tickets for this long weekend's Musical Feast - an enchanted evening you don't want to miss. 

 

A Musical Feast with food, wine and jazz - featuring Pianist Misha Piatigorsky

May 20 (6pm-10pm); $150 per person + gratuity and tax (only a handful of tickets left!)

This Food, Wine and Jazz Feast brings together handcrafted food by Cowichan Valley foraging icon, chef and author Bill Jones with wines from sustainably-farmed and award-winning Blue Grouse Estate Winery; and capped off by rhythms of jazz from New York City's vibrant pianist, composer and producer Misha Piatigorsky. Watch the video and get your tickets

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Wine, Art, and Music (WAM) Festival 

May 19 and 20 (11am-5pm)

Don't miss out on the Cowichan Valley Wine, Art and Music Festival happening May 19-20

Blue Grouse Estate Winery will be featuring musicians such as...

Saturday May 19th

Scott McGill and Steve Holmberg 12:30 to 4:00pm and
Noon-12:30pm violinist Elena Ilina.
Sunday May 20th 

Ed Peekeekoot and Cari Burdett - noon to 4:30pm alternating sets.

Artists on display both days: Terri Rodstrom, Ralph Eastland, and Melanie Barnes 

 

Altered Olives Vintage Market

June 2 (11am-4pm)

Join Blue Grouse for a beautiful day filled with vintage shopping, creative artisans & vendors! This Vintage Market is fun for the whole family and will be an indoor and outdoor event. Please note there is an admission fee of $2, children under the age of 12 are FREE. 

 

1st Annual Father's Day Bocce Ball Tournament

June 17 (12pm-3pm)

Support the community and spend the day with dad at our first ever Father's Day Bocce Ball Tournament! Farm's Gate Food Truck will be on site and the bar will be set up at the Grouse House for food and wine purchases. All registration fees and $5 per bottle of wine will be donated to Nourish Cowichan. Two people for $25, four people for $50. Registration by phone or email: 250-743-3834 or andrea@bluegrouse.ca

 

Duncan Farmers Market

Every other weekend starting April 14

Look for Blue Grouse at the market every other weekend starting April 14th. Stop by and say hi to Scott Waters and taste samples of our new releases. Pick up your wine, veggies and treats all in one place!  

 

Oyster Weekends at the Winery

Every Saturday and Sunday from May to August

Blue Grouse welcomes shucking expert, Wandering Mollusk who work with local oyster farmers that hand-harvest the oysters upon request so they can provide you the most fresh and sustainable shellfish.

Half shell oysters paired with our wines, every weekend.
Oysters are $2.50/each or $26/dozen.  

 

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Make Your Weekend Retreat at Grouse House

Book your next weekend retreat at the Grouse House. The quietude of the surrounding vineyard and natural serenity is the place to be for a weekend relaxation and recharge.  Contact jennyg@bluegrouse.ca

 

Tasting Room Hours

May to September: 11am-5pm open daily. 

 

For the hours when you plan your visit, see bluegrouse.ca or 250-743-3834.

What Are Technical Sheets and Why They Are Important

Does your winery have trouble keeping track of all the wines you’ve made, especially when it comes to flavor profiles and technical information? Technical sheets are a good solution to keep organized, but it’s also a great piece of marketing material for your sales team and consumers.

Technical sheets are often 8.5” x 11” loose leaf papers, however they can come in all sorts of shapes and sizes. The most standard information on these sheets include:

  • Company name and logo
  • Name of wine
  • Vintage of wine
  • Bottle shot image
  • Flavour profiles
  • Food Pairings
  • Alcohol percentage
  • pH
  • TA
  • RS
  • SKU
  • Price
  • Website and social handles
  • Company contact information

Additional information to bring your technical sheets to the next level could include:

  • Accolades
  • Awards
  • Viticulture and Composition
  • Winemaker’s Notes
  • Bottling date
  • Production in cases 
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The public and trade can tell when a graphic item is made in-house or done professionally. Having a professionally-made technical sheet can give your company polish, legitimacy, and make your brand more reliable. When speaking to a designer, consider typesetting and some basic principles of design.

For more information on technical sheets, how they can work to help you sell wine, or to get some created, contact us today at info@townhallbrands.com.

Okanagan Crush Pad Winery Acquires New Vineyard

Secrest Mountain Vineyard soon-to-be organic certified

 Okanagan Crush Pad winery acquires Secrest Mountain Vineyard.

Okanagan Crush Pad winery acquires Secrest Mountain Vineyard.

[Summerland, BC] Okanagan Crush Pad Winery owners Christine Coletta and Steve Lornie announce that the winery has acquired Secrest Mountain Vineyards Ltd in Oliver, BC. The holding includes a 50-acre property planted in 2000 with 38 acres (15ha) of Pinot Noir, Gamay Noir, Chardonnay, Pinot Gris, Pinot Blanc and Gewürztraminer. The property has been under lease to Okanagan Crush Pad since 2010 and is currently transitioning to organic certification. Grapes from this vineyard have been instrumental in allowing Okanagan Crush Pad to increase production of its own wine labels, with Secret Mountain Vineyard grapes earmarked to many of the winery's top Haywire and Narrative wines.

"We thank Brad and Dave Wise for the hard work they have done over the years and wish them well in their future endeavors," states Lornie. "We look forward to working with their crew and completing the organic farming conversion they started."

Secrest Mountain Vineyard, which neighbours Covert Farms, is a flat, south-west facing bench in a high mountain setting 487 meters (1,600 feet) above sea level, with alluvial soils, studded with coarse gravel, sandy loam and limestone layers.

"The cool high altitude setting of Secrest Mountain yields exceptional grapes," notes chief winemaker Matt Dumayne. "We can harvest at full physiological ripeness with lower sugar levels, and subsequently create delicate, lower alcohol wines, which is exactly our aim. The vineyard has proven itself over the years, and we are able to produce some of the best sparkling, Pinots and Gamay that I have made over the course of my career."

With this acquisition, Okanagan Crush Pad now has 80 acres of grapes between their Switchback (Summerland), Garnet Valley Ranch (Summerland) and Secrest Mountain (Oliver) and aims to plant an additional 55 acres at their Garnet Valley Ranch and Monro Avenue sites, to bring the total to 135 acres.

"Owning and controlling our grape supply is critical to our future," notes owner Christine Coletta. "We have been very fortunate that the Wise family shared our vision, and have put in three years of hard work to convert to the farm to organic practices. Now we are in a position to see that work carried on. While our winemaking team is a key asset in the processing chain, the farmer is the unsung hero in any wine narrative. The more work done in the vineyard, the less intervention required in the cellar, and that suits our winemaking ethos fully."

Christine Coletta and Steve Lornie built Okanagan Crush Pad in Summerland, BC, on Switchback Vineyard in 2011. The facility, producer of Haywire and Narrative, has established a reputation by receiving unprecedented awards and accolades with chief winemaker Matt Dumayne at the helm in the cellar, and with farming in the capable hands of fellow New Zealander, Duncan Billing. Dumayne crafts natural wines from organic grapes in state-of-the-art concrete tanks, using native yeast, and minimal additives. 

The wines reflect the region's unique high mountain/northern desert setting noted for its intensely hot, short growing season with hallmark cool evenings. Visitors to Okanagan Crush Pad discover a guest center, built into the heart of the winery, where they are offered a rare glance into the art of winemaking and a place where they can sample and purchase.

 

About Okanagan Crush Pad:

Okanagan Crush Pad is Canada's first purpose-built custom crush winery facility, located on the 10-acre Switchback Vineyard in Summerland, BC. Owned by Christine Coletta and Steve LornieOkanagan Crush Pad focuses on making wines that celebrate purity and simplicity, and aim to lead the next evolution of Okanagan wine. Visitors to the tasting lounge, set in the heart of this state-of-the-art facility, get a rare glance into the art of winemaking. Watch the cellar team in action, discover why the team makes wine in concrete tanks, and learn how the team composes wines that are definitive expressions of their vineyards.

For more information visit: okanagancrushpad.com

Social:  InstagramTwitter & Facebook

TIME Winery Welcomes Executive Chef, AK Campbell

Chef AK shares preview of menu in advance of winery opening

[Penticton, BC] TIME Winery is pleased to announce the appointment of chef, Alexander Keith Campbell (chef AK). As the newest creative force behind TIME Winery, chef AK oversees the small plate program at the highly-anticipated downtown Penticton location, along with the culinary program at Evolve Cellars

With more than 15 years of experience in the kitchen, chef AK's humble culinary adventure began back home in Nova Scotia, where he spent much of his time in the kitchen with his parents and grandmother.

 TIME Winery welcomes chef Alexander Keith Campbell (chef AK).

TIME Winery welcomes chef Alexander Keith Campbell (chef AK).

After graduating from the Culinary Arts Program at the Culinary Institute of Canada in Charlottetown PEI, chef AK moved west to pursue his love of cooking. With his talents and passion, chef AK led culinary teams in boutique hotels and ski lodges such as the Naramata Heritage Inn and SpaTruffle Pigs Bistro & Lodge, and Heather Mountain Lodge Resort. Prior to joining TIME Winery, chef AK was assistant director of culinary operations for Vintage Hospitality.

Chef AK's passion and his charismatic personality shines beyond his food. He has a full sleeve tattoo that consists of pinup girls in chef clothes paired with bountiful fruits, vegetables, eggs and bacon. This speaks to the dedication and wit that chef AK has put into his career and passion. 

"My culinary approach is simple. I cook food that is big on flavour, bold, and fun. However, the most important is that no matter what I prepare, the experience that I deliver for guests will be one that I want to receive." shares chef AK.

At TIME Winery, chef AK will collaborate with Harry McWatters and Christa-Lee McWatters to develop pairings on both winery menus that achieve a sense of balance and harmony, while ensuring both the wine and food enhance one another to showcase the best components of each.  

"TIME Winery could profoundly change the food scene in Penticton. I'm excited to work with the team because there is a unified vision and a heritage of quality and dedication that I want to be a part of."

With that in mind, chef AK shares a sneak peek of what you can expect on the menu at the new TIME Winery, set to open in downtown Penticton this summer. 

"Grab a glass of wine and order one of the 'breads and boards' which consist of local and international cheeses, breads, charcuterie and antipasti. If you like variety, try a selection of small plates, such as Chickpea Frites with charred onion salt, basil and garlic yogurt sauce; or a short rib hush puppy complete with roast corn batter and a spicy tomato jam."

With construction nearing completion, the TIME Winery and kitchen is counting down to its opening. Follow TIME Winery on Facebook for exact opening date. 

 

About TIME Winery:

While the literal definition of TIME may be elusive, it is an observed phenomenon which allows us to honour key moments in our shared journey through life. With 50 vintages of experience in the South Okanagan, the team knows that our unique terroir can offer the right wine to celebrate any occasion. TIME Winery is committed to creating wines that express the unique flavours of Okanagan wine country. 

Built within a revitalized historic theatre in downtown Penticton, the heart of South Okanagan wine country, the new TIME Winery opens in 2018.

Sip the latest vintages, which offer expressive and elegant flavours of Okanagan terroir while you explore the inner workings of a fully-functional winery. Complete the experience at the tasting bar and lounge, or with your guests on the intimate outdoor patio. TIME Winery's full kitchen and event space provide a unique venue for your next public or private event.

For more information, visit timewinery.com

Evolve Cellars' Riesling 2016 Wins BC Wine of the Year

Results are in for 2018 BC Best of Varietal Wine Awards 

[Okanagan, BC] ENCORE Vineyards is proud to share that Summerland's Evolve Cellars' Riesling 2016 ($19) has won BC Wine of the Year at this year's British Columbia Best of Varietal Wine Awards, presented by Okanagan Wine Festival. 

A classic Riesling that is well-balanced with stone fruit, floral notes and a touch of honey, this fruit-forward and approachable Riesling 2016 stood out as The Best in a vigorous competition with 571 other BC wines that were entered for judging. 

This year's competition saw a record number of 572 wines entered into the competition that featured 34 varietal categories. A well-respected panel of 18 judges narrowed the selection down to 141 finalists with one winner titled as The Best in each category. 

While Evolve Cellars' Riesling 2016 won the overall most prestigious title in this year's competition, other wines from Evolve Cellars and Penticton's TIME Winery also took home Gold and Silver medals.

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Winning results for ENCORE Vineyards:

Full results for 2018 British Columbia Best of Varietal Wine Awards available online

"With the talent in our BC wine industry, the quality of BC wines continue to increase. This makes us especially thrilled to have won Wine of the Year in addition to other awards for both TIME Winery and Evolve Cellars. We thank the judges and our BC wine community for your support. Let us raise a glass to you!" -Christa-Lee McWatters, marketing director, ENCORE Vineyards. 

 

About Encore Vineyards:

ENCORE Vineyards Ltd. is a progressive Okanagan-based wine company that owns and manages TIME Winery, Evolve Cellars, and the McWatters Collection. The experience of the ENCORE Vineyards team is unmatched in the Canadian wine industry landscape.

TIME winery is a fully operational winery, tasting bar, and guest experience centre located in the heart of wine country in downtown Penticton. The McWatters Collection is a small, exclusive offering of wines; a legacy label that celebrates the McWatters family and its role in forming the BC wine industry, and Evolve Cellars offers approachable, bright, delicious and affordable wines at a welcoming guest experience at its stunning, lakefront Summerland location

The team is led by president and CEO Harry McWatters, a 50-vintage veteran of the BC wine industry. Christa-Lee McWatters (daughter) is the director of sales and marketing while Darren McWatters (son) oversees company logistics.

How to Use Events to Build Your Winery Brand

Everyone loves a great time, especially one that involves wine and a gorgeous destination. So why not host an event to attract people to your winery? People who have never heard of your winery before may explore it and taste the wines. Others who already know and love your wine will join you for a celebration and feel more closely aligned with your winery as they enjoy an entertaining experience. Objectives for holding an event are to attract newcomers, retain existing customers, and to ultimately make some sales.

We will start with the simplest idea, which is when people come to the winery and the kind of visitor experience that you give them. Do you offer tours of your production facility or the farm property? Are there opportunities for hands-on experience? Allowing people to get a peek at your production and what you do helps them understand that you are working hard for your finished product; and then they have a greater appreciation for your wine.

Another idea is to hold a fundraiser at your winery for your charity of choice. Fundraisers are a win-win situation for everyone: the people attending feel good about where they're putting their money, you get people into your winery to see what you have (and ideally become a customer), and the charity that you choose benefits from your support and donation.

 Host an event at your winery. Pictured here: Event at Blue Grouse Estate Winery

Host an event at your winery. Pictured here: Event at Blue Grouse Estate Winery

Throughout the year, themed parties are a favourite. Every season offers some fun reason to get together and dress up. From the Academy Awards in the winter, to a cupid’s ball, or a picnic-themed social, to a harvest party or Halloween bash.

For a more informative event, you can invite outside experts to your winery to give a presentation. This is an age of celebrity, so a well-known expert can attract and engage customers.

Hold a seminar. This is a classic way to get people to taste your wine while educating them. You can have a formal, instructional / tutored or guided tasting led by your winemaking team, or maybe a guest sommelier.

The kind of skill set required to coordinate an event is organized, detail-oriented and able to coordinate things in a calm manner. They should know how to budget and understand how to make sure that the cost of the tickets covers the cost of any rentals, wine poured, and staff that is going to work the event.

These are just a few ideas - what are your thoughts? Have we missed any ideas that have been successful for you in getting audiences engaged and attracting them into the winery?

 

Aspirational Okanagan Wineries Form New Group

'The Okanagan Wine Initiative' Members Set to Collaborate and Raise Profile

[Okanagan Valley, BC] Seven leading BC wineries: 50th Parallel Estate WineryCulmina Family Estate WineryHaywire WinesLiquidity WinesPainted Rock Estate WineryPoplar Grove Winery, and Summerhill Pyramid Winery, have formed a partnership, The Okanagan Wine Initiative.

The association groups together these seven Okanagan wineries to share resources and collaborate on varying projects internationally, across Canada, and in their home market, British Columbia. The members share a common passion to drive one-another to excel and adopt best business practices and to help elevate the identity of the Okanagan as a premium wine producing region and superb wine tourism destination.

The seven members found themselves working together over industry issues or attending wine trade fairs abroad and discovered common values and aspirations, most notably around export market development, sustainable business practices and a desire to create terroir driven wines that showcase the Okanagan. Over a year ago, they started informally sharing resources and more recently decided to establish The Okanagan Wine Initiative as a company. Each member has provided significant funding that will support market development and promotional activities. Once the group is firmly established and its processes and activities in place, other likeminded wineries with similar aspirations will be encouraged to join.

The Okanagan Wine Initiative is in no way a replication or replacement for any of the current trade marketing associations in BC. "We are non-partisan and will work closely with all existing trade organizations, in addition to driving our own initiatives," says Liquidity's Ian MacDonald, a key force behind the group's formation. "The Okanagan Wine Initiative is about adding to what is currently being done to elevate awareness and demand for Okanagan wine around the world."

"This group is here to challenge and build one another up to be the best we can be in all areas of our business," says Christine Coletta, co-owner of Haywire Wines in Summerland, BC. 

"Collectively, we offer wines and tourism experiences from north to south, and we create a diverse portfolio, focusing on wines that are signatures of the Okanagan," Coletta continues.

Recently the group came together to host the event 'Farm Friends' following the Alberta BC wine boycott, and also held a public tasting and panel discussion for the Everything Wine tasting Lab in Vancouver. Next up is a series of events in London in mid-May and co-hosting a tour in the Okanagan for seven UK journalists.

"Each of us brings a different skill set to the group and by dividing the work between us, we hope to make fast in-roads," noted Culmina's co-owner Don Triggs. "Our end game is to build our wine region's reputation nationally and internationally."

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About The Okanagan Wine Initiative

The Okanagan Wine Initiative was formalized in 2018 by a group of winery owners seeking to elevate the region's rich and diverse narrative through business excellence and the promotion of quality Okanagan wines outside of British Columbia, Canada.

Founding members include 50th Parallel Estate Winery, Culmina Family Vineyards, Haywire Wines, Liquidity Wines, Painted Rock Estate Winery, Poplar Grove Winery, and Summerhill Pyramid Winery.

Their mandate is to work together to improve all areas of viticulture, winemaking and winery operations, market development and sales, by sharing resources and expertise, and to go to market as a group under the banner of The Okanagan Wine Initiative. A collection of member wines will be selected annually to benchmark the region's style and diversity at national and international events and tastings.

 

Meet The Okanagan Wine Initiative Founding Members


50th Parallel Estate
50th Parallel Estate, truly one of Canada's exemplary destination wineries, is set in Lake Country on a stunning 61-acre southwest-sloping site. Panoramic lake views, a warm, dry climate, the sun, the lake reflectivity, the slope of the land, and feldspar granite soils combine to provide the perfect place to build an enclave for Pinot Noir, with the first release in 2011.

The winery building was constructed specifically to handle Pinot Noir, utilizing the natural slope of the site and gravity to gently process the grapes, rather than mechanically pumping the juice and skins.

Proprietors Curtis Krouzel and Sheri-Lee Turner-Krouzel invite you to try their internationally-awarded Pinot Noir and aromatic white wines, and in 2018, 50th Parallel opens its new winery fine dining restaurant, event hall, and 'Transparent' tasting room.

 

Culmina Family Estate Winery
Culmina Family Estate Winery is the result of a lifetime of experience in the wine industry for Don and Elaine Triggs. Purchasing raw land in 2007 and joined by their daughter in 2012, the Triggs began developing their new estate, naming it 'Culmina'. Latin for 'peak', they chose the name to reflect not only their lifetime of efforts in the wine industry, but also their desire to coax the highest quality grapes from their Golden Mile Bench terroir.

Culmina's vineyard and winemaking practices are grounded in precision-management and scientific tenets, stemming from a desire to make Icon quality wines that reflect the uniqueness of their terroir, as well as an underlying commitment to sustainable vineyard practices, gentle handling of fruit, and minimal intervention of wine. This philosophy has informed every decision since the project's inception, including the mapping of the vineyard's 44 micro blocks, the design of the winery's state-of-the-art production facility, and the release of a wide number of critically-acclaimed wines from the estate.

 

Haywire Wines
The journey began in 2006 when Christine Coletta and Steve Lornie planted a 10-acre site in Summerland with Pinot Gris and named it Switchback Vineyard. Three years later, after a lot of trial and labour, a tiny crop capable of making 168 cases was harvested. Curiosity won out over practicality, Haywire wines were launched, and there was no turning back. In 2010 consulting Tuscan winemaker Alberto Antonini arrived and the following year, his colleague Pedro Parra, from Chile joined him. The pair make regular trips to advise the winery and vineyard teams and have been instrumental in shaping a vision which includes precision viticulture, organic farming and minimal intervention winemaking. 

In 2011, Coletta and Lornie opened Okanagan Crush Pad, an innovative custom winemaking facility, to give Haywire a home. Today, their venture includes 380-acres of organic vineyard and farmland. Signature wines include Pinot Gris, Pinot Noir, Gamay Noir, Sauvignon Blanc and traditional method sparkling. Haywire is recognized as making game-changing wines with New Zealander Matt Dumayne at the helm. The team is committed to farming organic wines that let the natural beauty of the Okanagan Valley shine through.

 

Liquidity Wines
Liquidity Wines in Okanagan Falls, uses sustainable, time-tested viticultural practices to provide the finest growing environment for the 100% estate grown vines and hand harvested grapes. 10,000 years ago, glaciers covered the landscape deposited sand and gravel soils on the south-facing property, creating the ideal growing conditions for fruit. Winemaker Alison Moyes' goal is to produce authentic, expressive wines of the highest quality. The winery's 2016 Reserve Chardonnay received the top award at the 2018 Chardonnay du Monde.

Visitors treat their senses when they visit the cutting-edge winery, bistro and gallery. All design aspects of this property have been carefully chosen by the owner, Ian MacDonald, so wine lovers may sample award-winning wines while surrounded by wonderful modern art. Visitors also enjoy delicious, locally-sourced cuisine from the Liquidity Bistro, as they take in the views of the surrounding landscape and the ever-evolving art installations throughout the grounds.

 

Painted Rock Estate Winery
Painted Rock Estate Winery began in 2004, on a 56-acre west sloping property, surrounded by an amphitheatre of rock bench, on the eastern shore of Skaha Lake in south Penticton. The long, hot summer days, in conjunction with ideal air flow and soil structures of the site, allow proprietors John and Trish Skinner to create terroir-driven wines and build a family legacy business.

The Skinners assembled local and international talent to realize their vision for an ultra-premium Okanagan winery, planting the single vineyard estate with Chardonnay and Syrah, in addition to the five Bordeaux varieties. Their consultant, Alain Sutre of Ertus Consulting in Bordeaux, oversees the blending and winemaking team each vintage.

At Painted Rock, John Skinner personally welcomes visitors to the architecturally-distinctive tasting room, to taste the results of his family's shared ambition to make terroir expressive Okanagan wines.

 

Poplar Grove Winery
One of the original five wineries on the Naramata Bench, Poplar Grove Winery was founded in 1993. Tony Holler purchased Poplar Grove and became winery president in 2007. Tony's wife, Barbara, owns and operates the Holler's 100 acres of estate vineyards, while their sons, Chris, Andrew, Matthew, and Eric, manage the vineyards with a passionate desire to bring the Okanagan's full potential into each bottle.

Poplar Grove is focused on six core wines: Chardonnay, Pinot Gris, Merlot, Cabernet Franc, Syrah and a signature blend called The Legacy. Visit Poplar Grove and experience breathtaking views of the Okanagan Valley while sipping on a selection of these signature wines. Stay for afternoon tapas, lunch or dinner at the Vanilla Pod restaurant. While visiting, join the Poplar Grove Wine Club and their journey to make truly great wines.

 

Summerhill Pyramid Winery
Summerhill Pyramid Winery, located since 1991 in the Lakeshore district of Kelowna in the Okanagan Valley, is Canada's largest certified organic winery, BC's first Demeter certified biodynamic vineyard, and Canada's foremost producer of sparkling wine. The winery, owned by the Cipes family, is also home to the Sunset Organic Bistro, a 200-seat, organic restaurant featuring fresh, seasonal wine paired menus and a panoramic view of Okanagan Lake.

The winemaking philosophy is that organic and biodynamic is the royal road to producing exceptionally beautiful, authentic, terroir-based wine. The portfolio of 100% BC wines has earned the winery the title of 'Canadian Wine Producer of the Year' at the International Wine & Spirits Competition in London, England, as well as numerous international trophies and medals at the highest levels of competition.

Reinvented Annual Spot Prawn Festival Returns to Fishermen's Wharf

Reinvented annual Spot Prawn Festival returns to Fishermen's Wharf

Get your tickets now to celebrate the return of BC's favourite delicacy!

With the new format, media passes are very limited. To apply for accreditation, please visit: https://bit.ly/2uSbqyG 

 

THE SPOT PRAWN FESTIVAL, REINVENTED

On Saturday May 12, 2018, join the Chefs' Table Society of British Columbiafor a celebration of iconic, local delicacy at the 12th Annual Spot Prawn Festival.

Available online: Get your 2018 Spot Prawn Festival tickets.

 

READ ABOUT THE NEW FESTIVAL FORMAT

This year, there are three ways to enjoy the Spot Prawn Festival:

  1. FREE - access to the docks, view cooking demos and more
  2. $10 - Spot Prawn Chowder - to go if you want.
  3. $60 - A grazing style tasting menu with a selection of 6 delicious spot prawn dishes. 

The same family-friendly festival remains with live cooking demos featuring some of Vancouver's top chefs, live music, kid-friendly fun and more! While this part of the festival is free, to enjoy any of the delicious food prepared by our chefs, tickets are required. 

This event is the Chefs' Table Society's main fundraising event so it can continue to provide education, mentorship and sustainability initiatives across the province.

 

 Fresh off the boat BC Spot Prawns. Photo Credit: Frederique Niel

Fresh off the boat BC Spot Prawns. Photo Credit: Frederique Niel

NEW FOR 2018

Instead of a prawn boil, a delicious bowl of decadent Spot Prawn Chowder served with bread from Terra Breads will be available for guests to enjoy.

Tickets $10.00 a bowl (plus tax and service) and is available to go!

Choose to enjoy your Spot Prawn Chowder in one of the following time slots:

  • 11 am to 12 pm (noon)
  • 12 pm (noon) to 1 pm
  • 1 pm to 2 pm
  • 2 pm to 3 pm 

 

NEW: A TASTING MENU OF 6 SPOT PRAWN DISHES

A wonderful idea for Mother's Day weekend: a grazing event to enjoy six delicious spot prawn dishes that showcase the many ways this delicacy can be served.

Dishes will be prepared by some of BC's finest chefs, a nice way to sample various creations and for you to say hello to the chefs as you move between the food stations and savour samples of wine from Evolve Cellars, beer and coffee from Mogiana Coffee.

Two services are available:

  • 11:30 am to 1 pm
  • 1:30 pm to 3 pm

Tickets for the grazing event are $60.00 per person (plus tax and service fee) and include a delicious tasting menu consisting of six spot prawn dishes, wine and beer samples, bread from Terra Breads, and a coffee and treat to end your meal.

The Spot Prawn Festival is made possible due to the generosity of the following sponsors:

 

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Note:

Tickets always sell out and space is limited, so to avoid being disappointed the public is encouraged to buy their tickets as soon as possible.

Photos available here: https://bit.ly/2FiLgd3 

Please stay tuned for the announcement of headlining chefs taking part in this year's festival. 

Groundbreaking (Literally) News from Abbotsford's Singletree Winery

Special Note to Media and Calendar Listings

Singletree Fraser Valley will hold its Spring Release April 14 and 15.

Last year their spring release was so popular that this year they are doing it over two days. Everything will be open for you to taste and try including past vintages. Mark your calendar as this is the event not to miss!

Where: Singletree Winery (5782 Mt. Lehman Road, Abbotsford)

When: Saturday, April 14 and Sunday April 15 (12-6:00pm)

Cost: FREE and open to all. 

For more information and the latest updates, visit Singletree Winery on Facebook.

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Abbotsford's Singletree Winery Opens A Second Location in the Okanagan

'Singletree Naramata Bench' celebrates the home of their red wine grapes

April 6, 2018 [Naramata, BC] The Etsell family, owners of Singletree Winery in Abbotsford British Columbia (BC), proudly announce that they have purchased a property in order to open a second Singletree Winery location in Naramata, BC.

The property they purchased was formerly called Ledlin Family Vineyards and had been open at 1435 Naramata Road, for less than a year before being purchased by the Etsell family for an undisclosed amount.

With some minor renovations to take care of over the coming months first, the Etsells hope to have Singletree Naramata Bench ready to open in time for the summer touring season. They received the keys over the past weekend and were delighted by how friendly and welcoming the Naramata community is already.

Singletree Winery opened in Abbotsford in 2015 after the Etsells decided to expand upon their family's farming operations and make the move into the wine industry. The winery is named Singletree after the single harness yoke which was an essential tool for pioneering farmers from all over the province.

In under three years the winery has established itself as a leader in the Fraser Valley winery community, where they offer a focused lineup of estate-grown wines, and red wines made from grapes grown in Naramata. By purchasing the property in the Okanagan, it allows them to be closer to the vineyards there and also reach wine loving customers in a different part of the province.

"It's a thrill to be able to open a tasting room where we acquire some of our fruit already," remarked winemaker and second-generation owner Andrew Etsell. "The reception has been incredible for the fresh, juicy Fraser Valley white wines we produce, and the luscious reds we make from Okanagan fruit," he continues. "We are excited to offer our whole lineup of Singletree wines to Naramata locals, and visitors too."

As the family has just received the keys and have renovations to make, there are no current photos of the new property. The winery invites people to follow their journey on social media and to sign up for their newsletter at singletreewinery.com to be in the know for all of the winery's official activities.

When the winery opens to the public there will be a ribbon cutting. Media stay tuned for details or contact Genevieve Dufresne or Amy Chen  at Town Hall Brands 604-321-3295 for interview opportunities.

About Singletree:

Singletree Winery Fraser Valley is in the Mt. Lehman area of Abbotsford, and Singletree Naramata Bench opens in 2018. The Etsell family has deep roots in the agricultural community.

With careful attention to their land, they are committed to showcasing the best of British Columbia: the Fraser Valley, which provides a lineup of aromatic, crisp, and juicy wines that showcase this unique terroir; and Naramata Bench in the Okanagan, where the glacial soils and warm climate produces luscious red wines.

Their portfolio includes Siegerrebe, Sauvignon Blanc, Pinot Gris, Chardonnay, Grüner Veltliner, Late Harvest Kerner, Pinot Noir Rosé, Wild Ferment Siegerrebe, a white blend called Homestead, and Harness, a Bordeaux-style red blend. A traditional-method sparkling wine will be released in 2018. The wines are made by second generation family member Andrew Etsell, under the guidance of consulting winemaker Matt Dumayne.

The Fraser Valley winery is open for visitors Wednesday through Sunday, from 12 noon to 5:30pm.

Visit singletreewinery.com to join the wine club and for more information on picnics, events, weddings and much more.

Cannabis Education at Town Hall Brands with Flower & Freedom

At Town Hall Brands we hosted (possibly the first ever?) cannabis lunch and learn…

Last year when we decided we wanted to pivot our business and extend our services into the cannabis industry, we knew that we had services to share, but we also knew we had knowledge that we need to gain first.

Over the last six months we’ve been working to gather knowledge and meet as many people as we can in the industry. This helps to build up our understanding so that when we put our experience forward with graphic design and publicity, we have a basis to put cannabis-related companies into the spotlight when legalization comes forth. In order to help our educational journey, we had maybe the first-ever lunch and learn for cannabis, for our team, hosted by Bethany Rae from Flower & Freedom.

Flower & Freedom is the brain child of Bethany, a fitness enthusiast and Australian living in Canada. When Bethany rediscovered cannabis as a health and wellness supplement in her early 30s she was inspired to create consumer education, build positive change, and promote a new approach to understanding cannabis. Bethany‘s mission is to educate people so that when they enter into the cannabis world they do so from a place of education, and they start slow and low, with micro doses, and try to go for the products that are going to be right for what they want, whether it be euphoria, relaxation, or pain management.

All nine members of our team attended the session, and we listened with rapt attention and notebooks out as she went over more than 10 different ways to consume cannabis and gave us a show and tell of the methods that are employed for consumption in the medical cannabis world. Many of these things will cross over into the recreational world when legalization occurs. No consumption took place; that is not the intention here. Bethany was very non-judgmental, and patient with the many, many questions we had.

There is still a huge stigma around cannabis, and much education (just like we received) is required. Letting people who are new to cannabis or afraid of it understand that it’s not all about getting blitzed out of your mind and going on a high trip, but rather can be part of a healthy lifestyle. For example, if you’re having deep anxiety, there's something to help you feel more calm; or if you have some pain in your knee or your hip, there are topicals you can apply on the spot; or if you’re looking to have some giggles, there’s ways to do that too.

Here is what our team had to say about the session:

“I want to thank Bethany for coming in and sharing her breadth of knowledge about cannabis with us. The presentation was thoughtfully executed, starting with the science behind this plant, to the different ways cannabis can be used, and then concluding with weighing out some pros and cons. I would recommend this presentation to anyone who is interested in learning more about this subject matter – I wish she could talk to my family! Bethany was able to break down a lot of stigmas around this industry within our team and inspired me to open up the conversation with those around me. Thank you, Bethany.” - Whitney

“I really enjoyed Bethany’s presentation! I would feel totally comfortable having Bethany speak to someone like my mom or nana about cannabis. I also enjoyed learning about some of the science behind cannabis. Bethany is very kind and relatable, and most importantly she dispels a lot of the misconceptions about cannabis culture.” - Maddie

“Bethany was knowledgeable, approachable and gave a fantastic overview of a beginner’s intro to cannabis. I liked her well-rounded self-care approach, that cannabis can be part of the solution to a healthier you, not THE solution. Starting small and slow was great advice. And I trusted her opinion as she seemed to very experienced with all the products she was talking about – good and bad. I appreciate her honesty and openness on this new and rather nerve-wracking topic.” - Felicia

For many people who are unsure about cannabis and don’t know where to start, having an in-home party hosted by Bethany or hiring her to come to your place of work like we did, offers a great way to learn and to demystify what cannabis is about.

 Leeann Froese, Town Hall Brands; Bethany Rae, Flower & Freedom; and Whitney Law, Town Hall Brands celebrate cannabis education

Leeann Froese, Town Hall Brands; Bethany Rae, Flower & Freedom; and Whitney Law, Town Hall Brands celebrate cannabis education

Local Food Expert Angie Quaale Publishes Eating Local in the Fraser Valley

New book is a food-lover's guide to British Columbia's culinary rich region

 

News Angles: Local food guide, explore BC, family fun, places to explore, local farms, road trips, seasonal highlights, new book release, food and drink, Fraser Valley, eat and shop local, gift guide, spring gifts.

Note to Media:

Photo assets for Eating Local in the Fraser Valley and Angie Quaale available: bit.ly/2FX6n41 

To schedule an interview with Angie Quaale, contact Amy Chen, 778-998-0036. Preview copy of Eating Local in the Fraser Valley available upon request. 

[Langley, BC]  With decades of culinary experience in the Fraser Valley, local food expert and author, Angie Quaale of Well Seasoned Gourmet Food Store, releases her first book, Eating Local in the Fraser Valley, that celebrates the bounty of Canadian food. Details below.

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Book Name: Eating Local in the Fraser Valley
Release Date: May 15, 2018 (Available in Canada)
Retail Price: $29.95 (CAD)
Details: A cookbook and guidebook combined that highlights the best of the culinary scene in British Columbia's Fraser Valley, a region located east of Vancouver and north of the United States. 

Pre-Order & Advance Pick-Up: Pre-order from Well Seasoned's online store and enjoy advance in-store pick-up on May 6. Pre-orders for in-store pick-up also receive 10% off. Angie will be onsite to sign your pre-ordered copy of the book. 

Book is available to order via Amazon.ca and Chapters Indigo starting May 15, 2018.

Save-the-Date: Book launch party at Langley's Well Seasoned Gourmet Food Store onSunday, May 6. Angie and select producers from Eating Local in the Fraser Valley will be onsite for book signing. Details to be released.

More about the book:

Featuring more than 70 locally-inspired recipes and 100 culinary destinations in the Fraser Valley, Eating Local in the Fraser Valley invites us to discover the culinary richness of the Fraser Valley that has been built by the dedicated farmers, producers and chefs who live in the region.

This book is not only a celebration of Angie's passion for local food and community, but also a way to connect us to the farmers, producers and chefs that bring food to our tables each day. Angie has opened the door for us to get to know the wonderful array of food and beverage makers that are in the community. 


Highlights of the book include, but are not limited to:

  • Road trip ideas to visit 100 food growers, providers and a vast array of culinary destinations in Langley, Abbotsford, Chilliwack, Surrey, Mission, Pitt Meadows, and Maple Ridge.
    • Such as: Local farms and orchards, chocolatiers, bakers, artisan cheesemakers, hidden gem restaurants, farmers' markets, breweries, wineries and more. 
  • A taste of home: More than 70 unique recipes from the farmers', chefs', and producers' home kitchens. 
    • Such as: Krause Berry Farms' Bird's Nest Cookies, Township 7 Winery's Lobster Mac and Cheese, Chef Tracey Dueck's Bumbleberry Pie and more.

Open this book and take a road trip with Quaale to the Fraser Valley. From Langley to Abbotsford to Chilliwack, with stops in Surrey, Pitt Meadows, Maple Ridge, and Mission, Quaale will guide you through this undiscovered food-lover's paradise to share stories and anecdotes that introduce you to the people behind them. There's no doubt that you will fall in love with the people and food of the Fraser Valley. 

Suggested Tweets:

It's a #food lover's guide to #ExploreBC! Local food expert @AngieQuaale of @WellSeasoned1 releases book on "Eating Local in the Fraser Valley". PRE-ORDER & SAVE: bit.ly/2DIaj3I

Until May 6: SAVE on all pre-orders of book: "Eating Local in the Fraser Valley" by #food expert @AngieQuaale of @WellSeasoned1. A must read for every #food lover in #YVR. PRE-ORDER NOW: bit.ly/2DIaj3I

Inside secrets for a better tasting room experience

Now’s the time to start thinking about what you need to create memorable experiences for your winery visitors this summer! Below are some tips on giving your guests the best winery experience:

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1.     Highway signage: Don’t expect that a sign itself will lead customers to your door. Make sure the print is big enough, the directions are clear enough, and use symbols if necessary.

2.     Winery signage: Entice customers to your door. Use clever design and marketing content to drive traffic to your winery. What sets your winery and vineyard apart from others?

3.     Creative added-bonuses for non-wine drinkers: Is your winery dog-friendly? Perhaps you have a colouring table for kids while adults taste or you offer free non-alcoholic beverages for the designated driver. Make sure this is communicated clearly within your winery with signage or other marketing materials.

4.     Tasting Bar: Speak intelligently about your wines. Do you have a tasting sheet, or do you offer free tastings? Do you have a wine club and supporting materials to convert your customers?

5.     Wine Purchases: Marketing materials go beyond just paper and signage printing. Think about branded bags or something more that would enhance your customers’ experience. Maybe you offer free shipping. Make sure that is communicated in your materials. Or perhaps offer a promo card for their next visit.

There are many ways to both attract and retain customers. It’s imperative to think of a guest’s whole experience rather than just focusing on what’s happening in the tasting room. When it gets busy, not everything can be communicated verbally to every guest, so make sure you have the materials to support you. And don’t forget about your designers and printers! They need lead times to ensure you get your materials ready for the busy season.

Contact Town Hall Brands today for more great tasting room experience tips, or to start using the power of design to transform your visitor's experience.

Chef Alessandro Vianello wins the 5th Annual Curry Cup

  Chefs Tim Evans, Alessandro Vianello, and Elizabeth Bryan with the Curry Cup. Photo Credit Charles Zuckermann

Chefs Tim Evans, Alessandro Vianello, and Elizabeth Bryan with the Curry Cup. Photo Credit Charles Zuckermann

The Chefs' Table Society of BC awards a new Curry Cup Champion

The Chefs' Table Society of BC congratulates Gooseneck Hospitality's development chef Alessandro Vianello (Wildebeest, Bufala, Lucky Taco, and Bells and Whistles), as the winner of the 5th annual Curry Cup.

A delightful evening in Mount Pleasant

On March 13, 2018 a crowd of 185 Vancouverites attended the 5th annual Curry Cup competition at Heritage Hall. Eight acclaimed chefs from the Vancouver culinary scene faced-off to determine which curry would reign supreme. Attendees tasted and voted for their favourite curry, and also sampled wines from Evolve Cellars, beer from R&B Brewing and a special Jack Daniels cocktail.

The sold-out fundraising event, also supported by the Mount Pleasant Business Improvement Area, raised $1500 to support Project Chef, a program which teaches Vancouver elementary school students about healthy food.

Vianello's lamb belly curry on pulao rice earned him the Curry Cup, yet in this year's super-close race, only 12 points separated the top three. Chef Tim Evans of The Cascade Room emerged with both the Peoples' Choice and second place, and third place winner is chef Elizabeth Bryan of Dock Lunch.

The other competing chefs were:

•             Shelome Bouvette, Chicha Restaurant

•             Andrea Carlson, Burdock & Co.

•             Karl Gregg, Colony on Main

•             Mark Hills, Hills Foods

•             Alana Peckham, Northwest Culinary Academy of Vancouver

Fred Lee, columnist for Vancouver magazine and CBC Radio Early Edition, emceed the event. The tough task of judging was taken on by a panel comprised of last year's Curry Cup winner, chef Felix Zhou of Heritage Asian Eatery, alongside restaurateur Vikram Vij, food and wine writer Tim Pawsey (aka the Hired Belly), TIME Winery owner Harry McWatters, and inaugural Curry Cup winner chef Taryn Wa.

The Chefs' Table Society of British Columbia thanks everyone for attending the Curry Cup and invites everyone to save-the-date for the 12th annual Spot Prawn Festival, taking place on Saturday, May 12.   

 

  Curry Cup chair Neil Wyles of the Chefs' Table Society of BC and Mount Pleasant BIA presents Barb Finley of Project Chef $1500. Photo Credit Charles Zuckermann

Curry Cup chair Neil Wyles of the Chefs' Table Society of BC and Mount Pleasant BIA presents Barb Finley of Project Chef $1500. Photo Credit Charles Zuckermann

Learn About the Chefs' Table Society of British Columbia

The Chefs' Table Society of British Columbia is a non-profit society comprised of BC's leading chefs and culinary professionals. It is a chef-administered, province-wide collaborative dedicated to creating a foundation for the exchange of information between culinary professionals.

The Society supports innovative and sustainable programs that will inspire, educate and nurture BC chefs, producers and the local food industry. The Chefs' Table Society secures apprenticeships for and bestows bursaries to emerging local chefs and finances culinary education programs in BC schools.

Visit chefstablesociety.com for more information about the Chefs' Table Society of BC or to become a chef member or supporting member.

 

Town Hall Brands is proud to do the publicity for the Chefs' Table of BC. Note to media who want to schedule an interview with Curry Cup Winner chef Alessandro Vianello of Gooseneck Hospitality (Wildebeest, Bufala, Lucky Taco, and Bells and Whistles), please contact Jessica Napier at SMC Communications Inc. 604-839-3743

Creating a Professional Brand for Your Winery

Do you know what you need to position your winery as a reliable brand? Here are some common starting points for a successful brand identity.

 

Brand DNA

The Brand DNA is the backbone of your brand. What is your main objective? What are your values? What kind of person identifies with your brand? This document communicates your brand’s story, and determines how your brand interacts with the world.

 

Brand Guide

The Brand Guide helps your brand stay consistent across different channels and touch points. It specifies what fonts, colours, language, and images should be used to represent your brand.

 Brand Usage Guide for Mirabel Vineyards

Brand Usage Guide for Mirabel Vineyards

 

Logo Usage Guide

The Logo Usage Guide explains how to properly display the logo. How much space should be around the logo? How small can it be before it begins to lose legibility? The Logo Usage Guide ensures that no matter where your logo is placed, it always looks consistent and professional.

 

Creating a Professional Brand can be an overwhelming task, especially when you’re focused on the business side of running a winery. We can transform your grassroots/ homemade products into a streamlined brand. We can also determine gaps in preexisting brands, bring alignment, and determine your next marketing steps. Let us help you meet your brand vision and goals.

 

Contact us at today at info@townhallbrands.com to set up a free 30-minute consultation.

Farm Friends Event Raised $6,000 For BC Hospitality Foundation

Farm Friends, an event that was organized in response to the recent boycott on the importation of BC Wine to Alberta, raised $6,000 for the BC Hospitality Foundation on Thursday, February 22, 2018. The boycott has now been rescinded, fortunately and coincidentally so, on the day of the event.

Mastermind behind Farm Friends and BCHF chair, Christine Coletta (also owner of Okanagan Crush Pad Winery & Haywire Winery), noted that the BC Hospitality Foundation was a natural fit to donate proceeds to, "As one of the founders of the BCHF, I am passionate about the work we do. I urge other industry businesses to think of ways they can help. In this case funds will be used to support the next generation about to enter the hospitality sector through scholarships".

This event was proof that businesses working side by side to find solutions over political grand standing is the way forward. With attendees which included the public, trade, and media, guests enjoyed Alberta foods such as beef and bison made by chefs at Granville Island’s Edible Canada, paired with wines from some of BC’s top wineries listed below.

  Participating wines at Farm Friends event.

Participating wines at Farm Friends event.

50th Parallel Estate Winery

Culmina Family Estate Winery

Dames Wine

Liquidity Wines

Okanagan Crush Pad Winery

Painted Rock Estate Winery

Poplar Grove Winery

Summerhill Pyramid Winery

Each winery generously donated $500 to the BC Hospitality Foundation, in addition to attending the event and pouring for guests. Owner of Edible Canada, Eric Pateman, proudly hosted this event to support the industry.

Congratulations to the brave hearts of our industry for reminding everyone that BC loves Alberta, and that we should always react with warmth rather than hate and opposition.  

  Christine Coletta, organizer of Farm Friends and owner of Okanagan Crush Pad winery, with Lauren Skinner from Painted Rock Winery and Harriet Whitecross from Edible Canada, enjoying local BC wine while discussing details of Farm Friends event.

Christine Coletta, organizer of Farm Friends and owner of Okanagan Crush Pad winery, with Lauren Skinner from Painted Rock Winery and Harriet Whitecross from Edible Canada, enjoying local BC wine while discussing details of Farm Friends event.