By Leeann Froese
Picking up from last week's Wine Wednesday, today I finish a recap of what we did in 2014.
I repeat how grateful we are for the support we receive from our clients, colleagues and the trade. You all bring the awesome, and I can't wait to see what 2015 unfolds for us all.
Here we pick up the last half of the year...
Road Trip #withTownHall
As our team grew throughout 2014 two new people with no previous wine experience joined us (Laurisha Bardal and Amy Chen) so a tour & learn was in order. We visited Okanagan Valley clients SpierHead winery, Summerhill Pyramid Winery, Mt. Boucherie Family Estate Winery, Okanagan Crush Pad and Serendipity winery.
Each winery client welcomed our team with open arms and in addition to learning a lot, we had a lovely time!
BBQ OFF the Bypass
Our client, the amazing Angie Quaale, hosted the 9th annual BBQ On The Bypass (it became OFF the bypass after Well Seasoned Gourmet Food Store moved to a new location). The free public event offered music, unique displays, tasty vendors and delicious BBQ samples.
15 teams gathered and the winner was House of Q, who then went on to win for the World’s Best Ribs from the World Food Championships in Las Vegas!
Celebrity Dim Sum
Raising funds for Aids Vancouver was the annual Celebrity Dim Sum. What fun it was to have politicians, media, and other personalities from Vancouver serving up yummy dim sum to an enthusiastic crowd.
Haywire was the official wine sponsor and sneak previewed its next release of the Lunar New Year wines.
Jurgen Gothe Celebration
Our team was proud to help organize the event to celebrate the 70th birthday and achievements of Jurgen Gothe’s lifetime. Many in the industry came together with wine, food, and stories. Our team was thrilled to be part of the planning, event execution and friendship for a memorable afternoon with an unforgettable man and those close to him.
The British Columbia Wine Institute held its annual fall tasting event Colours. A few of our lovely BC winery clients were in town to showcase their newest releases to an enthusiastic crowd of trade and media.
Let's hear it for the Girls!
In time for breast cancer awareness month was the promotion of The Girls wine - a rosé and a red - with 100% sales proceeds of to charity. Note these wines are available year-round and make a wonderful choice for gifting or entertaining, knowing that all proceeds go to a great cause. The red would could be a nice Valentine wine.
Meet Monte Creek Ranch
We were pleased to announce that the wines are now available from Canada's next wine region and the newest winery in Kamloops, Monte Creek Ranch. Stay tuned for summer 2015 when this winery opens its doors.
Each year Vancouver’s sommelier of the year is invited to make 100 cases of wine through Okanagan Crush Pad’s Okanagan Wine Campus program. From this $5,000 is donated annually to the BC Hospitality Foundation to support wine education scholarships. 2013 Sommelier of the year Samantha Rahn of Araxi in Whistler created a delicious Syrah. Our team was proud to do the packaging and the publicity.
We are thankful to the media for the great press for sommelier Samantha Rahn's wine project. This has been the most publicity we have received to date for one of the Okanagan Crush Pad Wine Campus wines. Girls rule!
Previous Wine Campus releases include Kurtis Semillon 2011 (Kurtis Kolt), Owen Cabernet Franc 2011 (Owen Knowlton) and TNT Chardonnay 2012 (Terry Threlfall). In progress and up next is Mike Bernardo (2014).
Skills n Spills
The second Skills N Spills competition benefiting the BC Hospitality Foundation took place. Hospitality trade teams competed for bragging rights and more. Our team's role was media communication and coordinating the amazing media judges.
A New Look for an Older Wine
We were proud to bring to life the new packaging for Cipes Ariel 1998 premier cuvée.
This critically lauded wine now looks as beautiful as it tastes. The artwork and calligraphy were done by Helen Menyes, who also hand painted each of the original Cipes Gabriel 1991 bottles. The layout and design were led by our Andrew von Rosen, and inspiration for the design also came from the winery's winemaker Eric von Krosigk. The artwork depicts the archangel Ariel (lion of god), descending down the cone shaped bottle. On the back, two ethereal lions are nose to nose, creating the impression of angel's wings.
Andrew and I had a bottle of this wine on New Year's Eve (thank you team for the gift!) and it was absolutely delicious. No other way to put it. A truly special BC wine.
One Faith Vineyards
Our team announced the newest project in British Columbia wine: One Faith Vineyards, and not without controversy, so with this project we will expand...
In the past I have been lucky enough to do media work in Canada with Penfolds Grange and Mondavi's To Kalon Vineyard, and I was proud to be the publicist to launch Osoyoos Larose. These wine labels are all bold, high end, aspirational projects. Those in the Canadian wine media might recall that when Osoyoos Larose was launched it was met with skepticism before it earned fanfare. Critics said it showed promise but were slow to get 100% behind the project. In the case of One Faith Vineyards I am suggesting the case is the same. However today, the conversation is more rapid, as in 2001 there was no online platforms for social dialogue. And a tempest in a decanter is taking place because Bill Lui dreams for One Faith Vineyards, an expensive wine, to become a first growth wine for Canada.
Sujinder Juneja from our team, a French Wine Scholar, assembled this text:
"Let’s first talk about what First Growth actually means. Translated as “Premier Cru” in France, the First Growths were established in 1855 when Napoleon III classified the best wines of Bordeaux for the Exposition Universelle de Paris, based at the time on selling price and overall reputation. The top-ranked wines, named the Grand Crus Classés (Great Classified Growths) were placed in one of five categories from first to fifth, each of which carried a high mark of prestige and suggested a higher quality product.
The fact that these classified growths were now perpetually allowed to charge more per bottle than their close neighbours meant that greater financial resources could be potentially allocated to produce the best possible wine, year after year, even in challenging vintages.
Even inside France, the term First Growth is not a regulated term, but remains a title that lends distinction and perceived quality to the associated wine. Premier Cru is now also used in other appellations in France, including Burgudy, Alsace and Champagne, for example. More often than not, the term merely means the top wine (price and quality) of a particular estate.
Outside of France, the term has been used by other wineries who hope to establish a connection to old world traditions or perhaps build a higher reputation for quality in their home country.
In Canada, there is not yet a legal or binding definition for First Growth but it is the vision and the goal of One Faith Vineyards to produce a First Growth-level wine in the Okanagan Valley, an exceptional wine of unparalleled quality. Everything to do with the wine, from vineyard to winery, from grapes to bottle, must be only the very best.
To be fair, Bill Lui, the proprietor of One Faith Vineyards has never said that his wines are Canada’s First Growth. It is only his goal. His ambition. And only time will tell if that honour is given to One Faith in a formal way. And to be sure, Bill Lui has never once suggested that One Faith Vineyards is above the other great vineyards or wineries of the South Okanagan, but rather that the wine represents the fully-realized potential of excellent quality Bordeaux grape varietals, which have been growing in that site for more than 20 years."
Interestingly, many people talking about this wine and Bill Lui have an opinion when they have not met Bill, (a generous, humble, husband and father), or tasted the wine. Bill has invested his retirement resources to the project. Despite this, whatever does not make the final blend of only 144 cases is used in the 100% charitable The Girls Wine project.
How does the 2012 wine show? People might expect a big, extracted, tannic and masculine wine, as it is made from Bordeaux varietals, but the inaugural release of the wine is a delicate, fruit forward blend that expresses the south Okanagan terroir beautifully. With the meticulous care, attention, hand crafting and detail that go into production and the resulting limited quantity made, the wine retails in a custom made bamboo box of three for $495. At the time of this post the wines had been selling steadily, but a few cases remained.
Also in December we were proud to welcome Wild Sweets by DC Duby as a client. I worked with them when I was at Coletta & Associates back in… let's just say it was more than a decade ago. It's fun to reconnect with these two passionate chocolatiers and pastry artists. I encourage you to take a look at their website as their chocolate creations are truly remarkable.
#30 Days of Kindness
Our last project of 2014 was a team one: we took part in #30DaysofKindness
Our team met 30 Day Adventures chief adventurer Marc Smith at the Skytrain station to take part in 30 Days Of Kindness by surprising 20 lucky strangers with the gift of a smile, a positive note and a free ride on Translink. (Just so you know no transit laws were broken in the committing of this act of kindness as we had full approval from Translink.)
This is our 2nd year in a row participating in 30 Days Of Kindness. I am so proud of my hard working and generous-spirited team. Check out our little video and the post with detail on Marc's site
It was so nice to end the year on a kind note, making people smile, and spreading good will.
Let me know how YOU enjoyed 2014. Did you attend any of these highlighted events? What were the highlights of your year?
2015 already promises some projects and exciting events to emerge so stay posted. Things are already getting busy in the industry with tastings and events.
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We can't wait to share what else our clients are going to be up to, keep all dialogue going, and I hope we see you in person very soon!
Happy New Year - and on behalf of myself, Andrew, Sujinder, Amy, Laurisha, Felicia, Lindsey, Ali and Ritika, let’s all #gogetit!