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Unforgettable Events Await at Singletree Winery in Abbotsford's Enchanting Vineyard

Unforgettable Events Await at Singletree Winery  in Abbotsford's Enchanting Vineyard

Singletree Winery, nestled amidst the lush vines of Abbotsford, is gearing up to host two sensational events that promise an unforgettable experience for all attendees. With a backdrop of breathtaking vineyard vistas, these events offer an opportunity for guests to bask in live music, delectable cuisine, and the finest wines.

Exclusive New Wine Tasting Option at Fraser Valley Winery

Singletree Winery is the first in the Valley to offer wine tastings inside domes

[Abbotsford, BC] Singletree Winery presents an exclusive new tasting experience for wine lovers in the Fraser Valley: Di Vine Domes. By current Public Health regulations, and as it changes the winery will adapt, small groups from the same household (up to 6 people) or single persons with a max bubble of two, are invited to taste wine and enjoy local goodies inside decorated transparent domes.

Singletree Winery's Di Vine Dome. Photo credit: Megan Ashley Creative

Singletree Winery's Di Vine Dome. Photo credit: Megan Ashley Creative

The domes at Singletree Winery are placed by the vines and offer a cozy atmosphere that is COVID-safe and great for families or couples wishing to enjoy a special date.

The winery team offers two domes with distinct themed décor: The Canadian Cabin with traditional porch chairs, faux fur rugs and a rustic feel, and the Enchanted Forest, with a chandelier, live edge table and cozy seats. Both domes are heated and complemented with winter decorations and lights.

There is a minimum spend of $50 per person to experience the domes, and bookings are 1.5 hours to enjoy one of three tasting experiences. View these choices here.

To reserve, book on the website. Tastings inside the Di Vine Domes at Singletree Winery are available from Wednesday to Sunday, 12-5:30pm. Extended dome hours are available on Friday and Saturday when you purchase a gourmet meal option; with one sitting per night from 6-8pm.

Wine lovers get to enjoy award-winning wine flights by Singletree and can choose between food options, like locally-sourced charcuterie and cheese boards and gourmet three-course meals, prepared by chef Adrian Beatty.

Visit the Singletree Di Vine Domes page to view each option and book accordingly.

 The domes are thoroughly sanitized between bookings. To learn more about this and to help answer all of your Di Vine Dome questions (including Singletree's COVID-19 policies), please go to this link and review the Frequently Asked Questions.

 About Singletree Winery

Singletree Winery Fraser Valley is in Abbotsford and Singletree Naramata is in the Okanagan. The Etsell family has deep roots in the agricultural community, and named their wineries Singletree, after the single-harness yoke which was an essential tool for pioneering farmers from all over the province.

With careful attention to their land, the Etsell family owners of Singletree, are committed to showcasing the best of British Columbia: the Fraser Valley, which provides a lineup of aromatic, crisp, and juicy wines that highlight this unique terroir; and Naramata Bench in the Okanagan, where the glacial soils and warm climate produce luscious red wines.

From growing grapes in their estate vineyards, taking the finished bottle to the shelf and to the very last sip of wine from the glass, Singletree’s active involvement, dedication, and passion for the land creates only the highest quality, award-winning and most flavourful and nuanced wine.

 To learn more about Singletree, visit singletreewinery.com.

Turning 15 has never been this BIG… or tasty!


Well Seasoned hits Milestone of Food, Education, and Generosity to the Community

To show appreciation for 15 years of support, Well Seasoned owner Angie Quaale & her team invites the community to join them in celebration on August 13!


Well Seasoned Gourmet Food Store is celebrating its 15th birthday!

Join the party during the Hot August Nights Open House tasting event on Tuesday, August 13 from 6-8 PM, at the Well Seasoned store (#117-20353 64 Ave, Langley BC).

This FREE, giant open house is where you will sample and shop tons of delicious local products, meet with the makers, and wish Well Seasoned a happy 15th birthday. The more the merrier!

Check out the event on Facebook or visit http://www.wellseasoned.ca/happybirthday.

Well Seasoned Gourmet Food Store celebrates its 15th birthday on August 13th

Well Seasoned Gourmet Food Store celebrates its 15th birthday on August 13th

From its humble beginnings on the Langley Bypass in 2004, Well Seasoned Gourmet Food Store has not only established itself as the go-to for foodies in the Fraser Valley, but it has also gained recognition across the country for its vision, trendy food creations, and championing the support of eating local.

From the start, owner Angie Quaale’s goal was to make Well Seasoned Gourmet Food Store a launch pad for small scale food producers and locally grown items. Over the last 15 years, Well Seasoned has supported hundreds of brands and even created many of its own. Now it’s time to celebrate all they have accomplished.

“Nothing is easy,” she notes. “Owning a business is hard. It pushes every limit you have ever had. We work hard to set ourselves apart and we offer a service (hands on classes) that you can’t get online.

”My hope for the next 15 years at Well Seasoned,” she continues, “is that it continues to encourage people to eat well, to make real food at home & share it with family and friends.”
— Angie Quaale, owner Well Seasoned Gourmet Food Store
Grand Re-Opening of Well Seasoned Gourmet Food Store in 2014

Grand Re-Opening of Well Seasoned Gourmet Food Store in 2014

On the celebration of the store opening with the launch of the Well Seasoned Store sign, a customer says “I hope you know the debut of your sign was just the start of something more than just a business. You inspire, encourage and support so many of us business owners. You have set an example of authenticity, loyalty and integrity.”

Read below to learn more about how Angie Quaale and Well Seasoned came to be.


The BIG Back Story

There is No Well Seasoned without Angie Quaale

Her titles range from trusted food expert, businesswoman, BBQ champion, and municipal leader (to name a few). Not many accomplish even one of these goals in a lifetime, let alone all of them - yet these are just a fraction of the triumphs of Fraser Valley’s gourmet gem, Angie Quaale. Quaale, a true foodie, has dedicated her entire working life to the food and hospitality industries, elevating every year.

Establishing her Place in the Culinary Landscape

Before opening Well Seasoned, Angie enjoyed a successful career in the food service sector, specifically working for manufacturers on specialty food distribution and menu development throughout North America.

She opened the doors to her little gourmet food retail store off the Langley Bypass in 2004 and brought a new food culture to Langley. At Well Seasoned Gourmet Food Store, in Langley BC, she and her team combine her expertise in menu development and retail food distribution to bring food lovers the latest in food products and cookware from across the globe. (They relocated to a larger space in 2014 on the store’s 10th birthday.)

Quaale established cooking classes presented by local chefs and a catering arm for her store; both of which remain at capacity; educating the public and serving their party needs. She has innovated many recipes and introduced them to the western Canada market, such as chocolate salami, grab-and-go casseroles, and the bacon chocolate chip cookies that Vancouver Magazine listed on its 101 things to eat before you die!

Kicking off Summer 2019 Well Seasoned was just named Best Specialty Gift Store, and Best Caterer from the Langley Advance Reader’s Choice Awards.

Angie Quaale, 15-year owner of Well Seasoned Gourmet Food Store

Angie Quaale, 15-year owner of Well Seasoned Gourmet Food Store

More Than a Store Owner

Outside of Well Seasoned, Quaale enjoys sharing her insights on food trends as a sought-after culinary trend expert and recipe developer. She is a regular guest with cooking segments on Global BC, City TV, and CTV Vancouver, is a contributing culinary expert on CBC Radio and also for Black Press. Quaale can also be seen doing cooking demos at various events and shows throughout the region.

And she demonstrates strong industry-leadership: she is past president of the BC chapter of Les Dames d'Escoffier, past president of the Greater Langley Chamber of Commerce, past chair of Tourism Langley, and founder of the Langley Community Farmer's Market. Angie was also named the George Preston Memorial Business Person of the Year by the Greater Langley Chamber of Commerce. She has also been recognized by Women’s Enterprise Centre as one of BC’s 100 New Pioneer Women Entrepreneurs. In 2006 Angie was recognized by the Greater Langley Chamber of Commerce as the Entrepreneur of the Year, and in 2007 as the Small Business of the Year.

A BBQ Queen Too!

If her store ownership and community involvement isn’t enough, Quaale also spent many years practicing and mastering the art of Low & Slow, traditional Southern Style BBQ, and a decade competing in BBQ competitions all over North America. She and her partner David Gassaway represented Canada at the Jack Daniels World Invitational BBQ Championship in Lynchburg, Tennessee where they won first place awards for "Home Cooking from the Homeland" and the "BBQ Desserts" categories.

They also competed in the American Royal Invitational BBQ Championships and won multiple Grand Champion and Reserve Grand Champion awards at prestigious BBQ competitions throughout Canada and the US.

Spring boarding off this, Quaale brought BBQ home to Langley. She hosted and produced “BBQ off the Bypass”, a sanctioned competition that saw entries from throughout the Pacific Northwest, and ran for 11 years. She also produced the “Barn Burner BBQ” competition in Chilliwack.

Today, Quaale and Gassaway have stepped out of the competitive spotlight. They still have a passion for BBQ, but now they spend more time cooking for friends and less time on the competition scene.

Eating Local in the Fraser Valley

Giving up BBQ made room for Angie to pick up where she left off after co-founding the Langley Farmers Market and continue her advocating for all things local. Highlighting the strong relationships with the farmers, producers, and chefs who live there, Angie wrote her best selling cookbook Eating Local in the Fraser Valley, published by Random House in 2018.

Featuring more than 70 locally-inspired recipes, this combination cookbook/guidebook is the perfect companion to one of Canada's most celebrated food and wine regions. At the time of this writing, her cookbook has been shortlisted in the nominations for the 2019 Taste Canada Awards.

Bringing the Community Together

For the past two years, Quaale has hosted a community potluck at her store. “Project Potluck” is inspired by her friend Julie Van Rosendaal who made a call to action for people to gather and share food in opposition to hatred. More than 100 people have come to Well Seasoned each year to break bread, share some laughs and get to know their community.

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A Deserving Foodie to Celebrate

Quaale is connected to food trends and takes tremendous pride in her ability to teach home cooks how to make better food at home. Her fun, commonsensical approach, passion for reducing food waste and working with as many local, seasonal ingredients as possible is just part of what makes Quaale’s cooking style relatable.

Quaale is a true foodie, businesswoman, and trailblazer due to the pioneering nature of her work that she chooses to share with her community and beyond.

With Well Seasoned turning 15 this year, it’s the perfect time to celebrate all these accomplishments and those yet to come.

The team at Well Seasoned looks forward to seeing everyone on August 13!

Local Food Expert Angie Quaale Publishes Eating Local in the Fraser Valley

New book is a food-lover's guide to British Columbia's culinary rich region

 

News Angles: Local food guide, explore BC, family fun, places to explore, local farms, road trips, seasonal highlights, new book release, food and drink, Fraser Valley, eat and shop local, gift guide, spring gifts.

Note to Media:

Photo assets for Eating Local in the Fraser Valley and Angie Quaale available: bit.ly/2FX6n41 

To schedule an interview with Angie Quaale, contact Amy Chen, 778-998-0036. Preview copy of Eating Local in the Fraser Valley available upon request. 

[Langley, BC]  With decades of culinary experience in the Fraser Valley, local food expert and author, Angie Quaale of Well Seasoned Gourmet Food Store, releases her first book, Eating Local in the Fraser Valley, that celebrates the bounty of Canadian food. Details below.

Angie Quaale Eating Local in the Fraser Valley book.jpg

Book Name: Eating Local in the Fraser Valley
Release Date: May 15, 2018 (Available in Canada)
Retail Price: $29.95 (CAD)
Details: A cookbook and guidebook combined that highlights the best of the culinary scene in British Columbia's Fraser Valley, a region located east of Vancouver and north of the United States. 

Pre-Order & Advance Pick-Up: Pre-order from Well Seasoned's online store and enjoy advance in-store pick-up on May 6. Pre-orders for in-store pick-up also receive 10% off. Angie will be onsite to sign your pre-ordered copy of the book. 

Book is available to order via Amazon.ca and Chapters Indigo starting May 15, 2018.

Save-the-Date: Book launch party at Langley's Well Seasoned Gourmet Food Store onSunday, May 6. Angie and select producers from Eating Local in the Fraser Valley will be onsite for book signing. Details to be released.

More about the book:

Featuring more than 70 locally-inspired recipes and 100 culinary destinations in the Fraser Valley, Eating Local in the Fraser Valley invites us to discover the culinary richness of the Fraser Valley that has been built by the dedicated farmers, producers and chefs who live in the region.

This book is not only a celebration of Angie's passion for local food and community, but also a way to connect us to the farmers, producers and chefs that bring food to our tables each day. Angie has opened the door for us to get to know the wonderful array of food and beverage makers that are in the community. 


Highlights of the book include, but are not limited to:

  • Road trip ideas to visit 100 food growers, providers and a vast array of culinary destinations in Langley, Abbotsford, Chilliwack, Surrey, Mission, Pitt Meadows, and Maple Ridge.
    • Such as: Local farms and orchards, chocolatiers, bakers, artisan cheesemakers, hidden gem restaurants, farmers' markets, breweries, wineries and more. 
  • A taste of home: More than 70 unique recipes from the farmers', chefs', and producers' home kitchens. 
    • Such as: Krause Berry Farms' Bird's Nest Cookies, Township 7 Winery's Lobster Mac and Cheese, Chef Tracey Dueck's Bumbleberry Pie and more.

Open this book and take a road trip with Quaale to the Fraser Valley. From Langley to Abbotsford to Chilliwack, with stops in Surrey, Pitt Meadows, Maple Ridge, and Mission, Quaale will guide you through this undiscovered food-lover's paradise to share stories and anecdotes that introduce you to the people behind them. There's no doubt that you will fall in love with the people and food of the Fraser Valley. 

Suggested Tweets:

It's a #food lover's guide to #ExploreBC! Local food expert @AngieQuaale of @WellSeasoned1 releases book on "Eating Local in the Fraser Valley". PRE-ORDER & SAVE: bit.ly/2DIaj3I

Until May 6: SAVE on all pre-orders of book: "Eating Local in the Fraser Valley" by #food expert @AngieQuaale of @WellSeasoned1. A must read for every #food lover in #YVR. PRE-ORDER NOW: bit.ly/2DIaj3I

2016 BC Grape Harvest In Full Swing

  Would you like images, an interview, or to learn more? Contact Sujinder Juneja for assistance.

According to the BC Wine Institute (BCWI), BC’s cool-climate grape crop is on track for another excellent vintage this year. Hot and dry conditions in the spring led to the earliest bud break on record and the earliest harvest ever for some wineries in the Fraser Valley, Vancouver Island and the Okanagan. The low average temperatures and high rainfall allowed BC grapes to have more time to ripen on the vine and to accumulate flavour and aromatic compounds. This contributes to wines that are fresh, complex and balanced with higher acidity that make them versatile food pairings.

On Vancouver Island

Bailey Williamson, winemaker for Blue Grouse Estate Winery in Duncan on Vancouver Island, is expecting another excellent harvest at the Cowichan Valley estate. A strong growing season in April and May, followed by a cooler June and July than the previous year, led to an elongated flowering and fruit set cycle and allowed the grapes to mature and ripen to classic levels. The Blue Grouse harvest started on September 10, beginning with the popular Siegerrebe, an aromatic white varietal which tends to ripen earliest. After that, there will be a break in harvest until the end of September, when the rest of the grapes will be harvested in earnest. Compared to all the vintages since 2012, this year’s harvest started within a week of normal.

bg-winery-01-creditderekfordsmall

In the Fraser Valley

Conditions on the mainland were similar to Vancouver Island. Andrew Etsell, GM and viticulturist of Singletree Winery in Abbotsford notes that with the warm and dry August, the grapes developed beautiful flavours with balanced acids and sugars. Singletree began its harvest on August 25 – one full week earlier than 2015, and the winery’s earliest harvest on record. “We started with our Siegerrebe, which is evolving into one of our most popular wines,” Andrew shares. “We’re also keeping a close eye on our estate Pinot Noir, which we have just harvested for our first-ever estate sparkling wine. Other estate varietals, such as our Pinot Gris, Chardonnay, Grüner Veltliner and Sauvignon Blanc, will follow after that. This year’s harvest will not yield as much fruit as 2015, yet the fruit will be clean and very high quality."

It's harvest time at Abbotsford's Singletree Winery.

In the Okanagan - Naramata Bench

After an unseasonably warm spring, followed by an early summer, Serendipity Winery’s Katie O’Kell was concerned that the harvest would take place much earlier than normal at her estate Naramata vineyard. However, the cooler, wetter weather moved in, which allowed the grapes to mature a more moderate pace.

Serendipity’s harvest started on August 29 with Chardonnay and Pinot Noir and continued on August 31 with Viognier. With a dry and cool climate, the phenolics (flavour and aromatic compounds) will eventually catch up to the brix (a measure of potential alcohol) that is currently sitting in the low 20s.

serendipity-vineyard-4

Okanagan – South

Likewise, Lawrence Buhler, director of winemaking for ENCORE Vineyards, which produces wines under the TIME Winery, Evolve Cellars and McWatters Collection labels, is also in the middle of an active harvest. Compared to last year, Buhler and his winemaking team saw a two-day early start to the season on August 17. Harvest has almost been completed for the still whites, with additional harvests to take place in the next two to four weeks for red varietals.

Regarding the balance of the 2016 harvest, Lawrence says the reds are maturing well and the cooler weather is excellent for proper fruit development and sugar accumulation in the berries.

Harry McWatters, president and CEO of ENCORE Vineyards said recently to Global Television, “we had record-breaking temperatures in April and the earliest bud break that I’ve seen in my history in British Columbia. This is my 49th vintage in the wine business and I’ve never seen a harvest this early. What it does is even in the fringe areas, where the grower may be pushing their limit as far as what they’re growing or the amount of crop they’ve got, it gives them a bit bigger window to mature that fruit to its optimum level. It’s a good thing.”

Indeed it is, Harry. And although the wineries – from Vancouver Island to the Fraser Valley to the Okanagan – are right in the middle of an exciting harvest, we already can’t wait to taste the finished wines starting next spring.

evolve-vineyard

 

Town Hall Brands: Specializing in wine, food and hospitality

Town Hall Brands, based in Vancouver BC, build brands and promotes them. We offer marketing strategy, graphic design, packaging, promotional campaigns and PR, and social media outreach.

Can we help you with a story? If it comes to a story in need in wine, we can help or send you to the right place.

Singletree Welcomes the Harvest with Community Social

According to general manager Andrew Etsell, visitation at Mt. Lehman's Singletree Winery is up more than 100% over last year. "We're not just busy on the weekends, but every day, Wednesday through Sunday. This is because more and more people, especially from Vancouver and the Lower Mainland, are realizing there's a new winery literally at their back door. Through tastings at trade and media events, along with strong accolades from wine journalists, the word is getting out there about Singletree." singletree family

Next up for #winelover-s is the winery's first annual Mt. Lehman Community Social, on Saturday, August 20, from 5:30pm until late. It's a free event for the community to connect, socialize, and come together as one. All are invited to bring a favourite dish to share at a potluck, family-style feast, with the Mt. Lehman Community Association sponsoring live music from Langley's alternative folk-rockers, Prairie Dance Club.

New vintages of Singletree wine will be available for purchase by the glass or by the bottle, alongside craft beer on tap from a local brewery, and other non-alcoholic beverages.

Laura Preckel of Singletree says, "We want to bring old neighbours and new friends together. We're inviting the Mt. Lehman community, their friends and family to bring a dish and to raise a glass with us. It's about giving back to our community through sharing. And what a better way to do that than with a glass of wine?"

Indeed, wine lovers are increasingly adventurous and are not only seeking wine that reflects a sense of place, but are interested in unique vineyard experiences.

"We've been holding more winery events, including our popular concert series, and our (usually sold out)  painting parties in the vineyard," says Andrew.

Singletree painting party

The winery is very foodie and family-friendly. Visitors to the tasting room can purchase specially-selected local cheese, charcuterie, fresh breads and crackers from the wine shop, and take them to its newly-licensed picnic area, where they can also enjoy wines by the glass or by the bottle. It's al fresco dining at its best!  Plus - the family lends everyone a picnic basket with glasses, plates and cutlery, to complete the experience. There are always games and toys for kids at the picnic area, and families are encouraged to get up close and personal with the vineyards that surround the winery and tasting room.

"We've also been receiving numerous requests for onsite weddings," continues Laura. "Surrounded by vineyards and farms, with mountains in the background, it's the perfect site for a rustic valley wedding."

Singletree at night

Up next for the winery is arguably the most important event of the year... the HARVEST!

The weather in April and May was extremely hot, which gave an early boost to the vines. Although June and July have been slightly cooler than normal, if trends continue, Singletree can expect another great vintage in the Fraser Valley. Bud break started in the first week of March, four weeks ahead of schedule. Andrew is projecting to start harvest in mid-September. This will be about two weeks later than 2015, but still earlier than average vintages. They'll start the 2016 harvest with their popular and early-ripening Siegerrebe ("get siggy with it"), followed by Pinot Gris and Chardonnay, with Grüner Veltliner and Sauvignon Blanc to follow. Andrew is carefully watching his two acres of Pinot Noir, which he will use for Rosé and - spoiler alert - Singletree's first-ever vintage of traditional method sparkling wine.

For more on Singletree, visit www.singletreewinery.com.

Meet Maureen Frost #withTownHall

By Leeann Froese It’s a new week to introduce you to one of the fabulous personalities in the world #withTownHall!

This does not mean they work as part of our team, or are our client (although sometimes in these posts they are).

We just interact with so many amazing people that we want to expand networks and introduce them to you, and you to them. This week #withTownHall, we introduce you to Maureen Frost.

editted13231257_10154249731107094_1612634123_nMaureen is a contributor at HelloVancity, as well as a business owner at Frost Nursery in Abbotsford.

Town Hall Brands has been lucky enough to get to know Maureen through her attendance at and coverage of client events, especially in the Fraser Valley.

Maureen wrote an excellent article on Well Seasoned Gourmet Food Store's cocktail class hosted by Kelly Ann Woods of Gillespie's Fine Spirits. If you need some inspiration I highly recommend you give it a read.

Working with Maureen is easy and she asks intelligent questions that she knows will resonate with her readers, and she holds great enthusiasm for her work. This all shows through in the finished story.

With all of that said about Maureen, will you please give a big hello to her?

Leave a comment below – or go give this post a like or share on Facebook or Twitter

Compare and contrast: Finger Lakes Wine and BC Wine

by Sujinder Juneja #TownHallOnTour

#FLXWine vs #BCWine

We have been lucky enough to attend the 8th annual Wine Bloggers Conference, a gathering of bloggers (naturally), industry professionals and wine lovers. This year, the event was held in Corning, New York with a focus on the great wines, producers and the people of the Finger Lakes AVA.

FLX_Vineyard

A diverse, progressive and passionate industry, the Finger Lakes wine region shares many similarities with that of British Columbia, where we are happy to call home. Here are a few of our observations on the connections between the two regions, for your reading pleasure:

Cool Climate Viticulture

The Finger Lakes and British Columbia are both described as ‘cool climate’ wine regions and on average, share a similar amount of degree growing days. However the Finger Lakes region experiences a highly variable climate, with cold winters, cool to warm summers and a short growing season. While there is diversity of climate within the five main BC wine regions (Okanagan Valley, Similkameen Valley, Fraser Valley, Vancouver Island, Gulf Islands), the climate is less extreme overall and degree days are higher on average.

FLX_Traminette

Planting Grapes To Site

The most established wine regions in the world plant grape varietals that are best suited to that particular site or climate. The most planted grapes in the Finger Lakes are Riesling, Chardonnay, Pinot Noir and Cabernet Franc along with a selection of lesser known Vitis vinifera (Blaufränkisch, Saperavi, Sereksiya Charni), native Vitis labrusca (Catawba, Niagara) and French-American hybrids (Traminette, Vidal, Seyval Blanc, Valvin Muscat) that suit the climate and produce balanced and delicious wines. By contrast, the top white grape varietals in BC are Pinot Gris, Chardonnay, Gewürztraminer and Merlot, Pinot Noir and Cabernet Sauvignon for the reds. Other crosses and hybrids such as Ortega, Marechal Foch and select Blattner Hybrids are also planted to produce successful wines. The Finger Lakes and BC wine industries began with native and hybrid varietals with the belief that they would better suit the climate, but consumer preferences in the Fingers Lakes and British Columbia are favouring the more popular vinifera varietals.

Bottled sunshine within the Ventosa Pinot Noir.

What’s Wrong With Hybrids Anyway?

Nothing. If a hybrid grape is grown on a site which allows it to mature to full ripeness, and in the hands of a talented winemaker, they can produce wines that are both balanced and delicious. It’s worth noting that hybrids sell for significantly less by the ton, compared to vinifera varietals, which can affect a winery’s bottom line. Add to that the fact that hybrids are generally less well-known and often hard to pronounce, and therefore market to consumers. One of the most vocal debates during Friday’s Introduction to Finger Lakes Wine Country panel discussion swirled around the contentious use of crosses and hybrids in the region. Consider this: if a hybrid varietal, developed specifically for a particular climate, can produce tasty wines, should they not be celebrated, granting uniqueness to the wine region as a whole? Not all winemakers are convinced. But if you ask someone like Art Hunt at Hunt Country Vineyards, he’ll tell you that his varietally-labelled Seyval Blanc and Valvin Muscat are among their most popular wines. “Millennials want to try new things,” he says. “You can taste 100 Rieslings from the Finger Lakes, but wine drinkers want experience something unique.”

Judy Wiltberger at Keuka Spring Vineyards is proud to show off her Vignoles, a French-American hybrid that sells out every year. In her experience, the key is to market regionally, get people into the tasting room where people can try the wines in person. 70-75% of her sales are through her cellar door and challenging her guests with distinct varietals is a way to excite their palates with something new.

A view towards Seneca Lake.

A Sense of Community

Unlike other more competitive regions in the global wine world, the Finger Lakes and British Columbia both enjoy a strong sense of community and partnership. I know firsthand that winery owners and winemakers in BC regularly collaborate and share information and ideas that make the region stronger as a whole. The same is absolutely true for the wineries of the Finger Lakes. If you had the chance, for example, to taste the Tierce Riesling, made by Fox Run, Anthony Road and Red Newt, you’ll know that the wine – and the wine region – is greater than the sum of its parts.

A Window to the World

The Finger Lakes and British Columbia wineries both face the double-edged sword that most of their wine is consumed in their local areas. The challenge offered by the locavore movement in North America means that major cities such as New York and Vancouver consume most of the wine produced in each respective region. Add to that the high tourism rate that each region enjoys means that most wine is sold via the cellar door, limiting the chance for export and global distribution. What this means is that fewer consumers internationally have the chance to taste the wines and understand what the region is all about. At this point, allocation to outside markets becomes a critical path to increasing the prestige and recognition of the regions as a whole.

Fox Run  Vineyards owner Scott Osborn & Town Hall's Sujinder Juneja.

With Open Arms

At the end of the day and at the end of this conference, the greatest impression left on us about the Finger Lakes wasn’t the wine. It was the people. It wasn’t just the wineries and winemakers that opened their arms to welcome us, but also the restaurants, shops, hotels and the community at large. From our first day in Keuka Lake, throughout the expertly-organized pre-conference excursion and to the last day of the conference itself, there was an excitement and overall warmth that was impossible to ignore, and wonderful to be a part of. When the wine bloggers visited Penticton, British Columbia for #WBC13 it was a similar experience as well. Community, a sense of place, and the celebration of diversity were as much a part of the 2013 Wine Bloggers Conference as they are in 2015.

See you in 2016 in Lodi, California.

Bob Halifax, April Yap-Hennig, Leeann Froese, Jeff Kralik at James Melendez at Wine Bloggers Conference 2015.

Fall Events to Plan For in the Lower Mainland

What’s Happening this Fall We have been trying to find dates to plan activities for our clients and it has become obvious to us how BUSY the schedule is and everyone's calendar is.

We find the best way for you to know about a client or project is to meet them in person, and the best way to do that is to hold an event, so everyone is hosting something.

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We like to use PlanitBC which has a public face as well as an industry planning back end, so we advise anyone who both wants to plan or attend something look there. It's not expensive and helps keep everything in one spot, and then has a way to publicize the events that are public.

For whatever reason, we have found that not everyone is signing up for Planit, so we have gathered everything we know of as of the beginning of August.

Note: this is for planning purposes and will change - check back often.

September 10, Top Drop Vancouver (featuring Town Hall clients Blue Grouse and Haywire)

September 10, Design Event (Story PR)

September 11, Top Drop Vancouver (featuring Town Hall clients Blue Grouse and Haywire)

September 13, BBQ off the Bypass (hosted by Town Hall client Angie Quaale of Well Seasoned)

September 14, Chile Sommelier Challenge (Trade only)

September 15, IVSA New Product Salon (Vancouver)

September 16, Colour BC Fall VQA Tasting (Industry)

September 16, ChefmeetsBCGrape Signature Tasting

September 18, 5th Annual Fraser Valley Cork and Keg, Wine, Beer and Food Festival

September 19, Lilloet Beer and Wine Festival

September 21, Invite Only Trade Wine Event

September 22, Sparkling Wine Event (invite only featuring Town Hall clients Summerhill Pyramid Winery)

September 22, Kate Colley PR Event

September 22, IVSA New Product Salon (Victoria)

September 23, Lifestyle, Fashion, Fitness Event

September 25, Victoria Wine Festival

September 26, Victoria Wine Festival

September 27, Slow Fish Dinner (hosted by Town Hall clients The Chefs' Table Society of BC)

September 27, Victoria Wine Festival

September 30, Lifestyle Event

October 1, Discover BC VQA Tasting (Calgary)

October 1, Lifestyle and Fashion Event

October 1-11, Fall Okanagan Wine Festival (featuring Town Hall clients Summerhill, SpierHead Winery, Mt. Boucherie, TIME, and Okanagan Crush Pad.)

October 5, Town Hall media event-by invitation only

October 5-9, Tourism Vancouver Open House

October 7, Town Hall trade event - by invitation only

October 8, Home and Lifestyle Event

October 15, Town Hall wine media event- by invitation only

October 15, Abbotsford Circle Farm Tour

October 17, BC Uncorked (featuring Town Hall clients Summerhill and Mt.Boucherie)

October 18, CONNECT Food + Drink + Lodging Expo 2015

October 19, CONNECT Food + Drink + Lodging Expo 2015

October 21, Vancouver Magazine Judging

October 22, Vancouver Magazine Judging

October 22, Vancouver Home + Design Show Opening Party (invite only)

October 22, 2nd Annual Tea Sparrow Tea Festival

October 23, Vancouver Magazine Judging

October 26, A Taste of Wines from Italy (Trade)

October 28, Wine, Food & Lifestyle Tasting

October 29, Design & Lifestyle Event

November 7, 26th Annual Fraser Valley Wine Festival

 

Looking Ahead to the Grape Harvest in BC

By Leeann Froese As we ease back into our work week after a long weekend to celebrate this great province, we reflect on how it has been a long, warm spring and summer across BC.

Weather, growing conditions, watering restrictions and threat of fire all could impact the upcoming grape harvest, depending on which grape growing region you are in.

Could this be one of the earliest harvests on record in BC? How are things looking so far?

Laura Kittmer, media relations manager at the British Columbia Wine Institute states “It's been a very hot summer in BC this year; many wineries are reporting their grapevines to be about two weeks ahead right now, which could mean early wine harvest.”

We checked in with our clients in different parts of the province for an update, which follows.

Let us know if you need more info, photos, or wish to interview anyone quoted below. Amy @ townhallbrands.com / 604-321-3295

 

Okanagan - Summerland - Okanagan Crush Pad - Christine Coletta, owner

OCP-Christine-Coletta-4-Credit-Lionel-Trudel“At Okanagan Crush Pad we are more than half way into yet another great season in the Okanagan. But as we like to remember, it isn’t over until it’s over, and the next three months are the most crucial to shaping vintage. Will we get those cooler fall days with cold nights that allow for hang time that creates the phenolic* ripeness and natural acidity that we all crave? Or will there be a quick, sharp finish to the growing year that leaves us with high sugars, resulting in wines with higher than normal alcohol levels? Time will tell.

An early spring and unseasonably warm summer has challenged viticulturists throughout the valley. We did not get the typical rainfall we expect in June and the rest of the summer has been dry and hot. A careful watch on irrigation levels has been required.

Bountiful crop sets with large cluster formations and small berry size should result in some excellent wines next year. The early spring start will guarantee that most crops will finish on time and viticulturists will surely be pleased about that. With veraison** starting we anticipate a late September /early October harvest. Let's keep our fingers crossed and hope that the weather continues to co-operate as we eagerly anticipate yet another outstanding year.

As far as water use goes, vineyards used significantly less water than tree fruits, and vineyards with drip irrigation, even less than vineyards with overhead irrigation. Our home organic vineyard, Switchback Vineyard, used seven inches of irrigation water a year compared to the standard 19 inches. At this point the Okanagan is on water restrictions, but this is an annual occurrence and nothing out of the ordinary as is being experienced in the lower mainland.

From the forest fire situation, there has been absolutely zero impact from fires and smoke in our area. A few people have said on social media that they are concerned that the smoke can impact the harvest. This kind of talk is a little on the sensational side as smoke would have to be within close proximity (not 50 km away) and for an extended period of time (not a day or two) to have any impact on grape quality.”

 

Vancouver Island - Blue Grouse - Bailey Williamson, winemaker

_DerekFord_BlueGrouseportraits1505218765"Many in the Cowichan Valley have long stood by the ideology of dry farming, and this year they may reconsider this dogma.

At Blue Grouse we hope to have drip irrigation throughout the whole vineyard by next season; we have been irrigating where we can, and it shows a marked difference in the vine health.

Smoke has not been an issue for us as the fires are not burning close by or the smoke is blowing the other way.

Our issue is that vineyard labour has always been a huge issue and will be for the foreseeable future. In a small grape growing region it is even more of a challenge because there is no labour pool to draw from: seasonal, foreign or otherwise.

Very often we pick the grapes based on disease pressure, and hope for phenolic ripeness. At this moment the extreme heat has given way to more seasonal averages which could very well have us harvest a bit early, but not super early. If the rain holds off and the grapes are a week ahead of usual we could be picking in the sun rather than the rain. This would be a great boon for both quality and morale.

I generally don't like to count my chickens before they hatch, and Mother Nature always has a trick or two up her sleeve, so I am cautiously optimistic, and hopeful."

 

Okanagan – Naramata – Serendipity Winery – Judy Kingston, owner

Serendipity-Judy-Kingston-6

“At Serendipity we are lucky that there are no water restrictions on agricultural properties in the Naramata bench.

The smoke cover here was far less than in most parts of the province, almost to the point that it was less than normal. We had maybe five days of smoke, and the kind of smoke damage that CedarCreek and St Hubertus had in 2003 is not anticipated at this time. That was a rare occurrence.

We have seen few if any 40 degree days on the Naramata bench, we had a few that were kissing 40 degrees. The south valley has seen a few. We haven’t seen the vines shut down yet, but we have in past seasons. At this point, veraison is just kicking in, showing up in our Pinot Noir field and our Syrah field. Southern regions have veraison in full-swing.

Everyone needs to take a reminder that grape vines are one of the most adaptive species out there. They can withstand stress or difficult conditions.

This year’s harvest looks great. We knew at the beginning of the season that it was going to be an early start to the growing year and a hotter year, so we have taken measures to make sure that the grapes mature properly and not too quickly. Without careful farming practices, there could be a risk that the brix*** accumulate in the berries faster than the phenolics do. This year’s harvest could be fantastic, but it is impossible to say how the harvest is going to be until the grapes are in the press. Don’t count your chickens before they hatch.

We look forward to picking the Pinot for bubble in the last week of August. Katie is looking forward to harvesting in shorts and a tee shirt, as we anticipate harvest for our regular table wines to start in early September, well ahead of schedule.”

 

Fraser Valley - Singletree - Andrew Etsell, viticulturist

View More: http://typeaphotography.pass.us/onetree

"This year has the potential to be the best year I have seen in a decade. The grapes are 2-3 weeks ahead of schedule. At Singletree our Siegerrebe is already at verasion and the lack of rain has made mould a non-issue. This is the first year I have seen the Fraser Valley grapes keeping pace with the Okanagan. The only issue I foresee is that with so little rain our tonnage will be down from last year, but the quality of grapes will be far superior to what we have seen in the past from the Valley."

 

Kamloops - Monte Creek Ranch - Galen Barnhardt, winemaker DSC_8036 copy"The 2015 at Monte Creek Ranch season got off to a roaring start, bud break arrived 10 days early and an unbelievably hot start to the summer has pushed us 2.5 to 3 weeks ahead of schedule at veraison. The period between veraison and harvest is the most crucial by far, we are hoping for more moderate temperatures so that phenolic ripeness will occur before sugar levels get too high.

Though there have been many water restrictions in the province, we are fortunate that grapes are quite drought resistant. We practice deficit irrigation within our own vineyards and typically only use 20% of our water license in any given season. We have also been quite lucky and have avoided any smoke taint so far - a bit of recent rain should help matters. If Mother Nature can play nice for another six weeks then we should have a phenomenal harvest."

 

So there you have it; no one has a crystal ball, but things are looking good so far for the 2015 BC grape harvest.

 

*Phenolic - are naturally occurring chemical compounds found in grapes, which give a wine its profile; includes tannins that occur in grape skins, seeds and stems as well as other complex chemical compounds that will help to define a wine’s character

**Veraison – a grape-growing term meaning when the grapes change colour – the onset of ripening in the grapes.

***Brix – the measure of sugar