Release Celebrates Decade-Long Collaboration with Haywire Winery, and Enhances Guest Experience
[Summerland, BC] — The Summerland Waterfront Resort Hotel is delighted to announce a public celebration of its exclusive guest perk: specially labeled house wines created in partnership with renowned winemaker Matt Dumayne of Haywire Winery. This exciting reveal marks a decade of collaboration between the hotel and the winery, bringing a new look to the private label wines—a white, red, and rosé—designed to elevate the guest experience.
Until now, this thoughtful gesture of guests receiving a bottle of BC wine was a well-kept secret, known only to those who book directly through the hotel. Now, to make the newly packaged wines even more available to guests, this summer the hotel launched a special Summer Escape Package, where guests staying for three nights in a lakefront room can receive a free bottle of the special wine, and a charcuterie plate!
New Summerland Waterfront Resort wines made at Haywire Winery
With a fresh and contemporary design by artist Zach Silver of Reflect Design Co., the labels capture the essence of the Summerland Waterfront Resort Hotel experience. Silver describes the design process as a fun challenge, stating, "Our solution perfectly blends clean and contemporary modern art, with just enough hand-made touch to feel relatable. Great packaging tells an authentic story and builds intrigue for the brand it’s representing—and these house labels do just that."
Each of the new labels features serene and inviting imagery that connects guests to the experiences they will have at the Resort: relaxing by the lake with a view of the calm waters, enjoying the expansive views of sunrise or sunset over the mountains and sky from the deck, and refreshing poolside with legs dangling in the water while sipping a cool beverage. These scenes evoke the idyllic and relaxing atmosphere that guests can expect during their stay.
This collaboration highlights the long-standing partnership with Haywire Winery, which has been a cornerstone of the hotel’s wine offerings. Haywire's wine club members and Certified Local cardholders (a shoulder season offering from the winery for Okanagan locals) continue to enjoy special offers at the Resort, reinforcing the strong bond between the two establishments.
The Summerland Waterfront Resort Hotel invites all guests and media to join in celebrating this milestone and to experience the unique blend of relaxation and luxury that these newly unveiled wines represent.
To see behind the scenes videos and learn more on this collaboration, link here to the Summerland Waterfront Resort website's special page.
About Summerland Waterfront Resort Hotel & Spa
The Summerland Waterfront Resort, holding the #1 Top Rated (of 159 hotels) on TripAdvisor in the Okanagan, is conveniently located just 15 minutes north of Penticton.
This premier beachfront destination boasts 115 condo-style suites, each featuring a full kitchen, dining and living areas, and a cozy fireplace. Most suites also offer balconies with breathtaking views of the lake.
Guests at the resort can fully embrace the Okanagan lifestyle with a range of amenities including two outdoor hot tubs, a spacious outdoor pool with sundeck, boat rentals, barbecue facilities, and a beachfront ideal for relaxing. Additional facilities include a well-equipped fitness room and a variety of daily experience programs during the summer months to enhance your stay.
The Summerland Waterfront Resort is situated alongside one of Okanagan Lake’s five natural wetlands, emphasizing its commitment to environmental stewardship. The resort is also proudly committed to Biosphere Tourism certification, aligning with the United Nations' 17 sustainable development goals, such as gender equality, sustainable cities, climate action, and industry innovation.
For more information, please visit summerlandresorthotel.com or call 877.494.8111.
About Haywire Winery
In 2009, Haywire emerged as a virtual wine brand with the first harvest from Switchback Vineyard. Despite practical considerations, the compelling vision of crafting wine won out and the "haywire" plan gained momentum. Today, Haywire has become a recognized name not only across Canada but also in Europe.
With a bold label and modern year-round tasting lounge, visitors to Summerland are invited to unwind and relish personalized service, with lovely views of the lake and vineyards as they savour their favourite Haywire wines.
Haywire boasts a diverse portfolio of wines that exquisitely capture the unique cool climate terroir of the central Okanagan, all while embracing a "less is more" approach.
The winemaking process at Haywire is characterized by state-of-the-art concrete wine vessels, natural yeast, and a delicate touch, resulting in wines that are bright, lively, and textured. These qualities have come to define the signature style of Chief Winemaker Matt Dumayne.
If you cannot get to the winery, order at your favourite restaurant or wine shop, or order online at haywirewinery.com
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For media inquiries please contact Sierra at sierra@townhallbrands.com