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Okanagan Crush Pad partners with PNE Prize Home Lottery

Okanagan Crush Pad is proud to partner with the PNE Prize Home Lottery to raise funds for variety of non-profit programs. This year’s Grand Prize Home features one of the biggest Prize Homes yet, with a large open concept and patio space perfect for entertaining. It is adorned with stylish furniture, modern appliances, an outdoor hot tub and sauna and a floor-to-ceiling wine cooler.

Global TV's Kristi Gordon infant of the home's wine cooler

This West Coast modern home will be perched on a breathtaking lake view property right on the Naramata Bench, looking across Okanagan Lake to Summerland.

Overlooking Summerland from across Okanagan Lake

How fitting that Okanagan Crush Pad, a Summerland winery, located on a 10-acre Switchback Organic Vineyard, is playing a role in the grand prize package. The winner and new neighbour will receive a personalized VIP tour and tasting at the winery to welcome them to the community and give them a chance to fill their wine cooler.

In Summerland, the winner will get a chance to enjoy a unique winery experience. At Okanagan Crush Pad, a spectacular guest center and private upstairs tasting lounge are built into the heart of the winery, offering an in-depth view into the art of winemaking. Visitors wander past large concrete tanks, clay amphorae, sparkling wine cages, barrels and a small still, to learn how vineyard inspired natural wine and spirits are made. Here time-honoured, generations-old winemaking techniques are married with the most advanced technology with stunning results.

And the wines: the critically-acclaimed Haywire and Narrative wines celebrate the distinctive beauty and exceptional growing region.

The PNE is on now until September 6 and the exhibition’s crowd favourite has people dreaming of what life would be like if their winnings swept them away to the rich landscape of valley vineyards and desert hills of the Okanagan.

Tickets can be bought at the fair, or onsite here.

Finding Wine Culture in Amador

By Leeann Froese Finding Wine Culture in Amador

Amador County landscape

I feel pretty lucky that on the eve of my 20th year in the wine industry that I've had the chance to taste wines from all over the world, and had the pleasure of visiting wine regions in a few different countries. What I am focused on these days as I look at the different regions is to see how they build their culture, welcome wine visitors, and how the people live and work.

For a pre-excursion leading up to the 9th Annual Wine Bloggers Conference, I was delighted to visit and learn about Amador, a region I previously knew nothing about. I am pleased to share brief impressions of the Amador County wineries.

Wine Bloggers Conference Pre Excursion to Amador and our amazing driver, Chip

A flight to Sacramento puts you within an hour’s drive to this small region, which is relatively unexplored by Canadians, but definitely belongs on a wine tourist’s map. The landscape is peaceful, with grassy foothills and winding river canyons, all backed up by the Sierra Mountains.

The towns in the Shenandoah Valley have a gold rush heritage look

The Amador Vintners have 45 member wineries with tasting rooms in the Shenandoah Valley, the historic towns of Fiddletown, Sutter Creek, Amador City, and other surrounding areas. Each of these small towns have an ‘old timey’, historic feel, as the region first rose to notoriety in congruence with the 1849 gold rush.

Families (or young men) from all over Europe came to California to settle and seek fortune. One of the major demands of many primarily young, single men was a steady supply of alcohol. In response, farmers of Italian, Serbian, Iberian, French, and German background planted grapes. Vineyards emerged, and several wineries sprouted up - many of whose vineyards are still in use by wineries today.

Amador Vineyards - head trained

As this region was founded, there were many languages spoken, common diligent work habits developed, and one thing was for sure: they all shared a passion to turn the grapes that the granite-rich, sandy loam soils gave them into delicious wines to be enjoyed by all.

While the wines were plentiful and appreciated, the Amador wine region took a huge downturn, as most wine producers in the USA did during Prohibition. Fortunately, the region squeaked through. Home winemakers, permitted to make 200 gallons of wine each, kept the grape growers above water. All available grapes were scooped up and sold off nationwide, but times were lean.

According to Amador historian and author Eric J. Costa, between the repeal of Prohibition and the late 1960s, most grapes grown in Amador wound up in large tanks in bulk wine production, and only a small percentage of the grapes grown were kept and vinfied by small family wineries as premium wine.

This is still the case with many grape growers today but in 2016, the industry has evolved to have second and third generation owners, and those who have moved to the region for investment or second careers, all with an eye to excellence in wine production. Amador wineries’ acreage in 2016 is around 3,800 acres of vineyards with varying production numbers each year. The 2015 grape crush totaled 3,867,710 tons, down 7 percent from the 2014 crush of 4,144,534 tons.

The Birthplace of Zinfandel

Well suited to the sunshine and soils, Zinfandel has dominated Amador plantings from the beginning: Amador County is home to the oldest Zinfandel wines in America, with documented plantings dating back to the 1850s. Included in this is the Original Grandpère Vineyard, planted in Amador to Zinfandel before 1869, making these vines more than 140 years old. This low yield, 10-acre vineyard is home to the oldest documented Zinfandel vines in California, and today’s owner, Terri Harvey, supplies grapes only to a select few Amador wineries.

Throughout the region, there are other plentiful plantings of the American heritage Zinfandel, as well as varietals from all over the world, reflective of those that settled the region, including Sauvignon Blanc, Semillon, Barbera, Grenache, Petite Sirah, and more.

Community Club

As far as Amador’s wine culture is concerned, with a relatively small geography and a shared goal to grow the best grapes they can, there is a strong level of cohesion among wineries. In order to keep the community connected, wineries hold industry nights, community potlucks, and other activities that bring together the people who live in all these little towns throughout the valley.

A vintner we met, who stood out for sharing best practices, is Dick Cooper.

Jeri Cooper Swift and Dick Cooper

Dick Cooper, 77, was encouraged in the late 1970s by his father Henry “Hank” Cooper to get into grape growing. The Cooper family originally arrived in the foothills in 1919, and had a long history of farming tree fruits and nuts. So what started with five acres of Barbera grew to become Cooper Vineyards, and over the past 35 years Dick has worked to share all that he has learned along the way with those around him. In addition to his own vineyards, he has designed, planted and managed at least another dozen vineyards in Amador and El Dorado County. Known locally as the “Godfather of Barbera”, he has made many friends and earned the respect of the industry. Dick has provided cuttings, grapes and advice for much of the Barbera grown in the foothills, was an instrumental person in the establishment of the Amador County Wine Grape Growers’ Association, and has written a book on the relationship between viticulture and Amador County soil. This helpful openness to others, and willingness to share resources has helped build the community, and unified Amador growers.

Cooper’s daughter Jeri Cooper Swift, who was our tour guide on our excursion bus, recalls the ways in which the community and culture grew up with and around her. “The Shenandoah school house is the local meeting place once a month (but not during harvest),” she shares. “My grandmother Ruth Deaver Cooper, my grandfather Henry Field Cooper, also my father, Dick Cooper, and all of us kids, along with all the other farmers and their families - would go to a potluck dinner once a month. We called it ‘community club’.”

Shenandoah School House

Our wine bloggers conference pre-excursion visited this one-room heritage school house for a meet and greet with several of the area winemakers. It was special for us to have a peek at this historical location, experience the community vibe and get a sense of the cohesive nature of the winery personnel.

Also in attendance at the meet and greet was a winemaker who openly shared his practices and experimental techniques: Mark McKenna from Andis Wines. On the flipside of nearly a century of the Cooper’s farming is the comparatively new Andis Wines, who bring a modern approach to Amador County's winemaking region. Using both traditional and innovative winemaking approaches, such as wine aged in concrete (an old world practice made new), McKenna has quickly garnered huge scores with critics, and is leading a New World approach to make modern wines, with an integrated respect for and knowledge of, classical tradition and style. Sourcing grapes from the onsite estate vineyard as well as from several growers in the area allows Mark the opportunity to relationship build and share.

my selfie with Mark McKenna at Andis wines in front of their concrete egg fermenter

So whether it is several decades of farming like the Coopers, or new practices in the cellar such as at Andis, the winemakers of Amador work together to grow, learn, taste and celebrate each other. This region may be small, but the culture is strong.

Have you noticed a camaraderie and strong culture in any of the regions you visited? Please, tell me about it...

 

Wines tasted:

2012 Andis Wines 1869 Original Grandpere Vineyard Zinfandel

Planted in 1869, the Original Grandpere Vineyard is the oldest documented Zinfandel vineyard in America, with only four wineries having access to its crop. This is a bold wine, with prominent ripe red fruit, pepper and spice. Only 150 cases made.

2013 Cooper Vineyards St. Peter’s Church Zinfandel

This consistently awarded wine offers subtle fruit on the nose and a medium-bodied layered palate of berry and spice with balanced acid and tannins, and long finish.

Disclosure: In exchange for a reduced rate to the Wine Bloggers Conference, attendees are required to write at least three blog posts about the conference either before, during or after.

Singletree Welcomes the Harvest with Community Social

According to general manager Andrew Etsell, visitation at Mt. Lehman's Singletree Winery is up more than 100% over last year. "We're not just busy on the weekends, but every day, Wednesday through Sunday. This is because more and more people, especially from Vancouver and the Lower Mainland, are realizing there's a new winery literally at their back door. Through tastings at trade and media events, along with strong accolades from wine journalists, the word is getting out there about Singletree." singletree family

Next up for #winelover-s is the winery's first annual Mt. Lehman Community Social, on Saturday, August 20, from 5:30pm until late. It's a free event for the community to connect, socialize, and come together as one. All are invited to bring a favourite dish to share at a potluck, family-style feast, with the Mt. Lehman Community Association sponsoring live music from Langley's alternative folk-rockers, Prairie Dance Club.

New vintages of Singletree wine will be available for purchase by the glass or by the bottle, alongside craft beer on tap from a local brewery, and other non-alcoholic beverages.

Laura Preckel of Singletree says, "We want to bring old neighbours and new friends together. We're inviting the Mt. Lehman community, their friends and family to bring a dish and to raise a glass with us. It's about giving back to our community through sharing. And what a better way to do that than with a glass of wine?"

Indeed, wine lovers are increasingly adventurous and are not only seeking wine that reflects a sense of place, but are interested in unique vineyard experiences.

"We've been holding more winery events, including our popular concert series, and our (usually sold out)  painting parties in the vineyard," says Andrew.

Singletree painting party

The winery is very foodie and family-friendly. Visitors to the tasting room can purchase specially-selected local cheese, charcuterie, fresh breads and crackers from the wine shop, and take them to its newly-licensed picnic area, where they can also enjoy wines by the glass or by the bottle. It's al fresco dining at its best!  Plus - the family lends everyone a picnic basket with glasses, plates and cutlery, to complete the experience. There are always games and toys for kids at the picnic area, and families are encouraged to get up close and personal with the vineyards that surround the winery and tasting room.

"We've also been receiving numerous requests for onsite weddings," continues Laura. "Surrounded by vineyards and farms, with mountains in the background, it's the perfect site for a rustic valley wedding."

Singletree at night

Up next for the winery is arguably the most important event of the year... the HARVEST!

The weather in April and May was extremely hot, which gave an early boost to the vines. Although June and July have been slightly cooler than normal, if trends continue, Singletree can expect another great vintage in the Fraser Valley. Bud break started in the first week of March, four weeks ahead of schedule. Andrew is projecting to start harvest in mid-September. This will be about two weeks later than 2015, but still earlier than average vintages. They'll start the 2016 harvest with their popular and early-ripening Siegerrebe ("get siggy with it"), followed by Pinot Gris and Chardonnay, with Grüner Veltliner and Sauvignon Blanc to follow. Andrew is carefully watching his two acres of Pinot Noir, which he will use for Rosé and - spoiler alert - Singletree's first-ever vintage of traditional method sparkling wine.

For more on Singletree, visit www.singletreewinery.com.

Veneto Wines on the rise in BC

The Veneto region of Northern Italy, much like British Columbia, is an intersection of countries, communities and cultures. It is also one of the world’s most dynamic and history-rich wine centres. For the past few years, the complimentary Veneto wine regions of Valpolicella DOC and DOCG wines and Prosecco Superiore DOCG have joined forces to invest resources in trade and media events in Western Canada. Now consumers across BC are taking notice.

Recent sales statistics at BC Liquor Stores confirm growth in consumer demand for wines from both regions. Consistent with global trends that confirm sparkling wine is the hottest growth category, sales of Prosecco sparkling wines have risen 15% since April alone, and an impressive 22% from May 2015 to April 2016. A recent article from Business In Vancouvernoted that sales of Italian sparkling wine in BC have increased 132.5% between 2011 and 2015, while the Prosecco category specifically has risen by 143% in that same period.
The Conegliano Valdobbiadene Prosecco Superiore represents the 20% of the Prosecco's world and is produced in the historical area of prosecco production where you get the best expression. In 2015, the sales in Canada of Conegliano Valdobbiadene DOCG recorded +7.4% compared to 2014.

SalesInfographic-02

By contrast, sales of Valpolicella wines are on a more gradual curve, rising 3% from May 2015 to April 2016 at BC Liquor Stores, yet in recent months have increased by a dramatic 16%, on the heels of Italy as the featured country at the 2016 Vancouver International Wine Festival in February.

SalesInfographic-01

The 2016 Vancouver International Wine Festival featured Italy as the theme country. Last year, Italy surpassed France to become the world’s largest wine producer, according to the European Union. As of March 2015, Italian wine is second only to the USA in the value of imported wines to British Columbia, based on figures from the BCLDB.

BC wine lovers are purchasing these wines because they offer unbeatable value for money, with diverse flavour profiles that make them versatile with West Coast food pairings. Also, the two Veneto regions are embracing environmentally-sustainable winegrowing methods, which resonates strongly with British Columbians. These two regions are the ones to watch, becoming darlings on local wine lists as well.

In Valpolicella DOC and DOCG and Prosecco Superiore DOCG, life revolves around the grape. Together, the two areas showcase a balanced representation of the best of Northern Italian wines. Each region offers what the other does not, making them the perfect pairing.

Value and Quality

The wines of Valpolicella are known for their freshness balanced by natural acidity, moderate alcohol, elegant texture, versatility, and for their authentic expression of terroir. Within Valpolicella, there are five main styles ranging from fresh, fruity and affordable Valpolicella Classico, to complex and full-bodied Amarone della Valpolicella, which are generally more expensive, and able to age gracefully in bottle. In between are Valpolicella Ripassos, which are medium-bodied, food-friendly wines of moderate price, perfect for everyday enjoyment. Flavours within the wines range from fresh raspberry and cherry, to notes of dark chocolate, sweet earth and dried fruit.

Prosecco wines are made using a fermentation process known as the Charmat, or tank method, which adds the sparkle. This process is much less costly than the traditional Champagne, or bottle-fermented, method, which allows most Proseccos to be affordably-priced between $20-30 in British Columbia. A luxurious value, Prosecco wines reveal notes of tropical fruits, pear, citrus and green apple.

smallphoto credits_Consorzio di Tutela del Vino Conegliano Valdobbiadene, foto di Arcangelo Piai

Fabulously Food Friendly

Giulia Pussini, event manager of Consorzio Tutela del Vino Conegliano Valdobbiadene Prosecco, which represents producers from the historical area of Prosecco production and Olga Bussinello, director of Consorzio Tutela Vini Valpolicella agree it's no surprise that British Columbian consumers like both types so much, since they are known to be "wines of pleasure", with the power to tell the story of the regions they come from through the history, tradition, and innovation of the families and people who work there. It's about passion. It's about love. And that's something that everyone can understand. "Prosecco Superiore," says Giulia Pussini, "is so approachable and versatile that it is great as an aperitif or with light cuisine such as seafood, sushi, and other spicy foods."

Sustainability in Action

A key initiative for the Valpolicella region in 2017 is a five-year pilot project with a sharp focus on sustainability. The initiative, which shows leadership within the European Union, encourages producers to eliminate chemical use (herbicides, pesticides) in the vineyard and the winery, reduce energy usage, and improve waste management.

In 2008, a project was launched for the hills of Conegliano Valdobbiadene in Prosecco to be recognized as a UNESCO World Heritage Site, with certification expected in 2017. The champions of this project point out the unique position that the region has held as both a cultural landscape, and a leader of agricultural innovation, specifically within the field of sparkling wine.

"Valpolicella wines," concludes Bussinello, "could easily be paired with Asian cuisine, beef tenderloin with white truffles and Parmigiano Reggiano cheese fondue, porcini mushroom risotto, or aged cheeses.”

Ultimately, the wines of Valpolicella and Prosecco Superiore DOCG appeal to BC wine drinkers as they offer something for everyone, each at modest price points, while bringing something unique to the dinner table.

Meet John Geary #withTownHall

By Leeann Froese Weekly for the past couple of years it has been our pleasure to introduce people we encounter and then capture #withTownHall!

This does not mean that we have hired someone new and added them to our Town Hall Brands team; rather we just get to interact with so many amazing people that we want to expand networks and introduce them to you, and you to them. This week #withTownHall, we introduce you to John Geary.

John Geary, freelancer, various 01I am lucky enough to know John through his work in the media, and our shared love for birds.

John is a freelance writer and photographer who works with a variety of publications including Green Global Travel, Northwest Travel, The Elks Magazine, Travel MindSet, and Travel Writers Tales.

With a focus on outdoor adventure and ecotourism, John often looks for the conservation angel in his pieces. He has also written a couple of niche articles on paddling and birds. He has also written several food articles and profiled artists, authors, chefs, etc throughout the years with his work  appearing in more than 70 publications in Canada, the U.S., Britain & Australia, mainly magazines (consumer, in-flight and trade) but also some newspapers.

However, John understands the need for flexibility and in the last few years has began to write more online material. Often the photos that appear alongside his articles are his own. He recently began producing travel videos for Tripfilms and other social platforms like YouTube.

Taking his writing on the road John has traveled in North & South America, Africa, Asia & Europe. In fact, he is a member of the Travel Media Association of Canada (TMAC) and got to spend time with Town Hall Brand's own Amy Chen at the TMAC AGM in Cape Breton last month.

With all he does, will you help us welcome John as a featured person #withTownHall ?

Leave a comment below – or go give this post a like or share on Facebook or Twitter

Meet Cory Price with Townhall

By Leeann Froese Weekly for the past couple of years it has been our pleasure to introduce people we encounter and then capture #withTownHall!

This does not mean that we have hired someone new and added them to our Town Hall Brands team; rather we just get to interact with so many amazing people that we want to expand networks and introduce them to you, and you to them. This week #withTownHall, we introduce you to Cory Price.

Cory Price

If he isn't making his own music or enjoying the outdoors, Cory Price can be found behind the mic at Roundhouse Radio 98.3 in Vancouver, BC.

Cory’s appreciation for music began at an early age when he frequently listened to his grandma sing. At 14, he picked up the guitar, and there was no going back.

He got his broadcast experience started by volunteering at SFU's Campus radio, and his official career in broadcasting started in Squamish. He has also worked at 104.9 FM Vancouver, spent nine years at CFOX FM, and did stints with LG 104.3 and the 102.7 The Peak Vancouver before settling in at Roundhouse Radio.

At Roundhouse Radio he is the music director, produces of "Live from Railtown", a one hour media/culture show, and is the Host of "Tracks", a one hour new music show.

We are lucky that our PR team gets to work with Cory and his team from time to time.

When he isn't working he plays guitar in his own band, Sex With Strangers. Check them out!

With all he does, will you help us welcome Cory as a featured person #withTownHall ?

Leave a comment below – or go give this post a like or share on Facebook or Twitter

Meet chef Jessica Pelland #withTownHall

By Leeann Froese Every week for the past couple of years it has been our pleasure to introduce people we encounter and then capture #withTownHall!

This does not mean that we have hired someone new and added them to Town Hall Brands; rather we just connect with so many amazing people that we want to expand networks and introduce them to you, and you to them. This week #withTownHall, we introduce you to Jessica Pelland.

Jessica Pelland

Jessica Pelland is a culinary star, and we are thrilled to know her through her role as a chef in Calgary.

Jessica is the executive chef at Calgary's Charbar, a Prairie & west coast ingredient driven restaurant and bar that has been inspired by wood-fired Argentina cuisine.

Jessica, under 30, is already an award winning Chopped Canada winner, and has been named a Top Foodie in Western Living magazine. She had her first restaurant role straight out of high school, and from 2010, Jessica honed her skills working alongside John Jackson and Connie DeSousa at CHARCUT Roast House as their right hand, before going on to open Charbar in 2015.

She has a reputation for her ambition. She hunts and fishes, and in the kitchen she specializes in whole-animal butchery, curing, grilling, roasting, and working magic with a refined rustic-cooking style. With her love for food, cooking, and discovery, I feel that Jessica is a rising star and I am sure she is just getting started.

With all she does, will you help us welcome Jessica as our featured person #withTownHall this week?

Leave a comment below – or go give this post a like or share on Facebook or Twitter

Meet Tammy Kwan #withTownHall

By Leeann Froese Every week for the past couple of years it has been our pleasure to introduce people we encounter and then capture #withTownHall!

This does not mean that we have hired someone new and added them to Town Hall Brands; rather we just connect with so many amazing people that we want to expand networks and introduce them to you, and you to them. This week #withTownHall, we introduce you to Tammy Kwan.

Tammy Kwan, writer, Georgia Straight 01

Tammy is one smart cookie. She is a staff writer for the Vancouver weekly paper the Georgia Straight, and her qualifications include a master degree in journalism from the University of Hong Kong, and she also graduated from the University of British Columbia (UBC) with a bachelor in arts degree with a major in history– specializing in Imperial China and Pre-Modern Europe.

In the Georgia Straight, Tammy writes about food, drink, events, and the delicious things that happen in and around Vancouver. in any given week she can be found checking out the latest place for a hamburger, lemonade, or ice cream, or sharing news about this weekend's festivals.

This means Tammy is out in the community a lot; you never know when you might bump into her.

With all she does, will you help us welcome Tammy as our featured person #withTownHall this week?

Leave a comment below – or go give this post a like or share on Facebook or Twitter

Meet Cathy Browne #withTownHall

By Leeann Froese It’s a new week to introduce you to one of the fabulous personalities in the world #withTownHall!

This does not mean they work as part of our team, or are our client (although sometimes in these posts they are).

We just interact with so many amazing people that we want to expand networks and introduce them to you, and you to them. This week #withTownHall, we introduce you to Cathy Browne.

Cathy Brown withTownHallI have known Cathy since 2008 as she was one of the first people I ever followed on Twitter. Prolific on social media, Cathy Browne is a veteran in the public relations world who has watched the landscape of public relations change and adapt with technology. However, Town Hall Brands works with Cathy through her media side, as she writes and takes photographs of events and lifestyle stories throughout Vancouver.

She has her own website, but also contributes to MyVanCity and The Daily Hive as both a writer and photographer.

Through her photography Cathy is able to capture the world around her in beautiful imagery despite the fact that she is legally blind.

As noted, Cathy is active on social media which she uses for her storytelling and part of the Vancouver social media community.

She is also a disability advocate for those with physical and mental challenges and has been the vice-chair of Persons with Disabilities Advisory Council for the City of Vancouver for the last four years.

With all she does ,will you help us welcome Cathy as our featured person #withTownHall this week?

Leave a comment below – or go give this post a like or share on Facebook or Twitter

Meet Maureen Frost #withTownHall

By Leeann Froese It’s a new week to introduce you to one of the fabulous personalities in the world #withTownHall!

This does not mean they work as part of our team, or are our client (although sometimes in these posts they are).

We just interact with so many amazing people that we want to expand networks and introduce them to you, and you to them. This week #withTownHall, we introduce you to Maureen Frost.

editted13231257_10154249731107094_1612634123_nMaureen is a contributor at HelloVancity, as well as a business owner at Frost Nursery in Abbotsford.

Town Hall Brands has been lucky enough to get to know Maureen through her attendance at and coverage of client events, especially in the Fraser Valley.

Maureen wrote an excellent article on Well Seasoned Gourmet Food Store's cocktail class hosted by Kelly Ann Woods of Gillespie's Fine Spirits. If you need some inspiration I highly recommend you give it a read.

Working with Maureen is easy and she asks intelligent questions that she knows will resonate with her readers, and she holds great enthusiasm for her work. This all shows through in the finished story.

With all of that said about Maureen, will you please give a big hello to her?

Leave a comment below – or go give this post a like or share on Facebook or Twitter

Naramata Winemaker Brings International Experience To BC

Note:Katie O'Kell is available for interviews. To schedule, please contact Sujinder Juneja | 604-367-6745 .

Serendipity Winery’s Katie O’Kell has just returned from a three-month stage at New Zealand’s ultra-modern Delegat Wine Estate, where she worked harvest for the 2016 vintage. This new winemaking experience falls on the heels of O’Kell earning her winemaking certificate from UC Davis in California, where she received an impressive 100% on her final exam. O’Kell brings this newly-acquired knowledge and experience to the cellar at her family-owned, Naramata-based winery.

In Bloom

Katie New Zealand Crew

Becoming a winemaker was not O’Kell’s first career choice, but this role has evolved naturally since her mother Judy Kingston purchased the land on what would become Serendipity Winery in 2005.

O’Kell was born and raised in Toronto and received her BSc in Biology with a specialization in microbiology and pathogens at Hamilton’s McMaster University. After ruling out medical school, O’Kell was accepted into law school, but during a break between her undergrad and the start of the next session, she traveled to Naramata to assist her mother. She had already spent a few summers helping at the winery, so knew what she was getting into… almost. O’Kell ended up loving the work at the winery so much that she deferred her law school acceptance and stayed on at Serendipity full time since 2011.

Adopting the role of ‘second in command’, O’Kell wears many hats: at the winery, vineyard, and at the wine shop. While she prefers to spend time in the cellar, she has also conducted tastings, acted as a sales representative for the winery, delivered cases of wine to stores and restaurants, and has managed the popular wine club as well as on-site winery events. But since winemaking is her greatest passion, she knew that she needed more than just hands-on experience to truly make her mark.

California Dreamin’IMG_3921

Most budding winemakers recognize that the winemaking certificate from California’s UC Davis is one of the most thorough and respected programs in North America. For the past 18 months, taking breaks only during the BC harvest, O’Kell worked in her spare time to complete the program, designed for those that already work in the industry. The course focuses on quality control and sensory analysis, viticulture, the history of winemaking, and the biology of wine. O’Kell attended video lectures three times per week, successfully handed in weekly quizzes, and completed a new winemaking assignment every two to three weeks, with a final exam for each course. Averaging 95% on her course work, O’Kell scored 100% on her final exam, which she completed in March 2016.

The Land of the Silver Fern

O’Kell wished to further expand her range of experience beyond the Okanagan’s borders, hoping to work a harvest in another wine region. She initially set her sights on Australia so that she could work a harvest during spring in the Southern hemisphere and return in time for the fall vintage in BC. Eventually, she chose New Zealand as its climate and grape varietals are very similar to British Columbia. Proving the apple doesn’t fall far from the pear tree, her mother had also trained at a winery in New Zealand. Ultimately, O’Kell chose Delegat Winery in Blenheim, within the Marlborough region on the South Island, the centre of New Zealand’s wine industry. She was interested in working at an ultra-modern facility that processed varietals similar to those that she worked on at Serendipity, including Sauvignon Blanc and Pinot Noir. She also wanted to learn processes that are not widely used in BC, including environmentally progressive clarification and filtration methods.

“I specifically requested to be put on the flotation team at Delegat,” O’Kell says. “It’s a process for removing suspended solids in the wine, using micro-bubbles of food-grade nitrogen injected into the must. It allows a winemaker greater control over the degree of desired clarification, and can improve the efficiency of filtration and water usage. It’s a new technology that’s just beginning to be implemented in the Okanagan, and I want to make sure we’re ahead of the curve.”

Since mid-March 2016, O’Kell worked 12 and-a-half hours a day, with one day off every eight, with a crew that consisted of 12 full time staff, along with 66 international winemakers from France, the Ukraine, the USA, Australia, and Russia; which gave her additional insight on winemaking techniques from across the globe.

“There were some international winemakers finishing up their PhD studies while I was there,” O’Kell notes. “Even though I was focused on one aspect of winemaking, I spent as much time as I could learning about their particular areas of expertise. For example, I learned a lot about new methods of extraction in red wines, efficient cellar management techniques, as well as creative solutions for pump overs, racking, and how to effectively manage tank space. These ideas will be integrated into the work that Bradley [Cooper, Serendipity’s head winemaker] and I do in the cellar this vintage.”

While on this group international experience, each of the visiting winemakers brought a bottle of wine from their home country for comparison and discussion. O’Kell shared Serendipity’s terroir-driven 2014 Rosé, a blend of white and red grapes from her estate vineyard, purpose-planted exclusively for rosé wine.

Home Sweet Home

O'Kell in front of Serendipity Winery's emblematic cellar door.

Now, armed with valuable international experience and her winemaking certificate, O’Kell plans to fully-integrate what she has learned to the winemaking program at Serendipity, while sharing new tips and tricks with her fellow winemakers on the Naramata Bench. Working alongside Bradley Cooper, O’Kell is putting the final touches on the first vintage of Sparkling Truth, a traditional method sparkling wine made from the 2014 vintage, which has been O’Kell’s pet project. Watch for the Sparkling Truth to be released in August 2016.

Looking forward to the forthcoming harvest this fall, O’Kell says, “I have had the privilege of working with many young winemakers from around the world, and I am inspired by their techniques, and I’m looking forward to bringing new methods and practices to the table at Serendipity. After all, I’m a scientist at heart, and experimenting with new ideas is the most exciting thing about what I do.”

Meet Brian Cant #withTownHall

By Leeann Froese It’s a new week to introduce you to one of the fabulous personalities in the world #withTownHall!

This does not mean they work as part of our team, or are our client (although sometimes in these posts they are).

We just interact with so many amazing people that we want to expand networks and introduce them to you, and you to them. This week #withTownHall, we introduce you to Brian Cant.

Brian Cant Tartan GroupBrian works at the Tartan Group in Victoria focusing on travel and tourism public relations and is the chair of the BC Chapter of the Travel Media Association of Canada (TMAC).

Brian's passion for travel and the desire to share that passion to encourage people to grow during their travels is what brought him into the travel industry after a summer job working in the Rossland Museum. Brian has been able to work with Tourism Victoria and Destination BC in his career.

He joined the Tartan Group in 2011 as a senior communications coordinator and helps clients to develop and deliver stories to media.

We are happy to work with Brian through his chair position at TMAC, or when our clients overlap for collaborative efforts.

As a member of TMAC, Town Hall Brands has been able to attend some fantastic workshop events to learn from the industry, media and destination marketing organizations. And our own Amy Chen will be heading to the conference that is being held in Sydney, Nova Scotia in June!

The BC events are made by possible because of Brian's efforts along with the rest of the TMAC board, and the entire communications team has benefited from their March 'Star Wars' event.

With all of that said about Brian, will you please give a big hello to him?

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Meet Natalie Browne #withTownHall

By Leeann Froese It’s a new week to introduce you to one of the fabulous personalities in the world #withTownHall!

This does not mean they work as part of our team, or are our client (although sometimes they are).

We just interact with so many amazing people that we want to expand networks and introduce them to you, and you to them. This week #withTownHall, we introduce you to Natalie Browne.

croppedNatalie Browne Uncorked Kitchen withTownHallNatalie is a stay-at-home mom and food blogger who Town Hall Brands regularly has the pleasure of working with.

Her philosophy to food is straightforward: delicious, simple and mostly homemade. She shares recipes and food discoveries on her blog, Kitchen, uncorked, and believes by keeping those three guiding principles in mind with food you're already ahead of the health game.

Natalie loves cooking, recipe creation and generally being in the kitchen now but it wasn't until she moved out on her own that she was able to take charge and fall in love. It's possible she inherited some of her kitchen love from her grandma. Her grandma lives across the country, so Natalie makes sure to have fresh baked bread and recipes to discuss on hand for their visits.

I personally love the smoothie recipes she has shared, and have tried lots of them.You definitely need to try Natalie's goat cheese and mushroom tart paired with Serendipity wine.

With all of that said about Natalie, will you please give a big hello to her? What do you like to make that is healthy?

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Meet Dino Pascoa #withTownHall

By Leeann Froese It’s a new week to introduce you to one of the fabulous personalities in the world #withTownHall!

This does not mean they work as part of our team, or are our client (although sometimes they are).

We just interact with so many amazing people that we want to expand networks and introduce them to you, and you to them. This week #withTownHall, we introduce you to Dino Pascoa.

Dino Pascoa withTownHall

After more than 20 years in the restaurant business Dino joined the wine industry in 2007 and trained through the ISG Sommelier certification as he made the move to sell wine from all over the world. He is a sales representative with Vancouver-based agency The Wine List.

Next year Dino will celebrate his 10th year in wine sales. Over the past decade he has proven his expertise in wine, food and service, and has a strong reputation for loyalty and a desire to go above and beyond for his customers. He prides himself on the solid relationships he has created.

We are pleased to work with Dino via our client ENCORE Vineyards, parent to Evolve Cellars, McWatters Collection and TIME Winery.

A side note about these wineries - their wines are featured all weekend at the 10th Anniversary of the Chefs' Table Society of BC Spot Prawn Festival.

With all of that said about Dino, will you please help us give a big hello to him?

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Meet Lindsay William-Ross #withTownHall

By Leeann Froese It’s a new week to introduce you to one of the fabulous personalities in the world #withTownHall!

This does not mean they work as part of our team, or are our client (although sometimes they are).

We just interact with so many amazing people that we want to expand networks and introduce them to you, and you to them. This week #withTownHall, we introduce you to Lindsay William-Ross.

Lindsay William-Ross, VancityBuzz 01The lovely Lindsay is a foodie and senior editor at VancityBuzz and her first published piece was in 1980 in The Province; her letter to Santa Claus. If you love Vancity Buzz and its food section that's because of Lindsay! She currently runs the food section.

Although Lindsay grew up in Vancouver a fourth generation Vancouverite, she spent two decades in Los Angeles. During her time in LA, Lindsay was the editor-in-chief of the city's top blog, she earned her master's degree, attended culinary school, and put her master's to good use as a professor.

Town Hall is lucky to work with Lindsay collaboratively because of our foodie clients Well Seasoned: A Gourmet Food Store, the Chefs' Table Society of BC and all our winery PR clients. Lindsay has attended events Town Hall has hosted and been part of the Travel Media Association of Canada's (TMAC) events to help writers and media learn more about what an editor looks for.

We can't thank Lindsay enough for her support of our clients and we appreciate her love of the city and food.

With all of that said about Lindsay, will you please help us give a big hello to her?

Leave a comment below – or go give this post a like or share on Facebook or Twitter

Meet Jonathan Kinney #withTownHall

By Leeann Froese It’s a new week to introduce you to one of the fabulous personalities in the world #withTownHall!

This does not mean they work as part of our team, or are our client (although sometimes they are).

We just interact with so many amazing people that we want to expand networks and introduce them to you, and you to them. This week #withTownHall, we introduce you to chef Jonathan Kinney.

Jonathan Kinney, chef instructor, Northwest Culinary Academy 01Chef Jonathan is a graduate of Northwest Culinary Academy (2008), and now he works at Northwest as assistant to the culinary and pastry programs and as head of media.

Jonathan grew up in a family where food was approached as fuel and he learned to cook at a young age. So after a BA in History and Geography from the University of Victoria, a Masters in Public Administration and 13 years of owning his own management consulting firm he decided to finally pursue his dream of a career in food.

After graduating from Northwest he worked at Culinary Capers Catering, plus did his own catering on the side.

A fun fact about Jonathan: he is a 10th generation Canadian!

With all of that to learn so far about chef Jonathan, will you please help us give a big hello to him?

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ENCORE Vineyards to bring urban winery to downtown Penticton

  Town Hall Brands Client News                           Contact Sujinder Juneja 604-367-6745

Urban Winery Coming to Downtown Penticton

Former PenMar Theatre complex to take on new life as a winery & hospitality centre

[Penticton, BC] - ENCORE Vineyards Ltd., home to TIME Winery, McWatters Collection, and Evolve Cellars, announces it has purchased the former PenMar Theatre Complex (361 Martin Street, Penticton) and will be transforming it into an urban winery, the first in the South Okanagan.

The subjects have now been removed on the sale, paving the way for ENCORE to begin modifications on the building that will see it ready for wine production of the 2016 vintage.

The restored building will be home to a brand-new winery production facility, including a crush pad, barrel cellar, custom fermentation hall, lab, warehouse, and administrative offices. When open to the public, the visitor experience will include a tasting bar, a small plates lounge, a 40-seat outdoor patio, as well as a retail wine shop.

An onsite commercial kitchen will give the winery the ability to host public and private events. Banquet facilities and other offerings are being planned for the future.

In keeping with the community's desire to showcase local performing arts, ENCORE will maintain one of the theatres as a 75-seat movie, performance and event space for concerts, private functions and non-profit uses. Ultimately, this destination, multi-purpose winery, bistro and theatre will help to attract visitors to the area and assist with the revitalization of the downtown.

The PenMar is a historic site with a long history of arts and culture. Built in 1956, the theatre closed in 2012 after its then-current owners, Landmark Cinemas, moved into a multiplex location. An organization named the PenMar Community Arts Society attempted to raise enough money to restore the building, but was not able to raise the funds required. ENCORE Vineyards, who coincidentally contributed to the society's fundraising efforts, is pleased to be able to help preserve this historic building and contribute to the community.

Harry McWatters, president and CEO of ENCORE Vineyards says, "We are excited to share the next chapter of ENCORE Vineyards with our Penticton neighbours. Our aim is to create a downtown destination that the South Okanagan can be proud of, while preserving the legacy of this vibrant cultural landmark."

About Encore Vineyards:

ENCORE Vineyards Ltd., a progressive Okanagan-based company, is home to a number of wine brands, providing a host of wines and hospitality service. The ENCORE team has developed an unparalleled opportunity for investors to participate in the growth of its existing enterprise, substantial brand expansion, and premium brand acquisition opportunities. By consolidating certain operating, management, and marketing and sales strategies of multiple wineries, ENCORE will improve financial returns in what has the potential to be a high-margin industry. Learn more at encorevineyards.ca.

ENCORE has amassed an impressive team, poised to help define the next generation of Okanagan winemaking via its production of premium wines in the Okanagan Valley. The company is known for its labels including TIME Winery, Evolve Cellars and McWatters Collection. In 2016, ENCORE Vineyards expands, with new projects that further celebrate the spirit of the South Okanagan.

The ENCORE team is led by president and CEO Harry McWatters, a 48-year veteran of the British Columbia wine industry. Christa-Lee McWatters-Bond is the ENCORE marketing director, offering lifelong wine industry insight. Lawrence Buhler is ENCORE’s director of winemaking, who has experienced more than 15 vintages in Ontario, British Columbia, Chile, Argentina, and Australia. He will oversee the company’s growing portfolio of premium British Columbia wines.

Meet Row #38 at Okanagan Crush Pad #withTownHall

By Kathleen Beveridge It’s a new week to introduce you to one of the fabulous personalities in the world #withTownHall!

This does not mean they work as part of our team, are our client (although sometimes they are), or even are a person.

This week #withTownHall, is a little bit different as in celebration of Earth Day we introduce you to Row 38 at Okanagan Crush Pad's Switchback Vineyard-named after our own Leeann Froese.

This is Row 38, named after Town Hall's own Leeann Froese, at Switch Back Vineyard.

If you weren't aware, Switchback Vineyard was certified organic last August so we thought we'd take today to celebrate a piece of the vineyard-especially since it allows us to show you many many #row38selfies!

Leeann taking a typical selfie at her row while visiting the Crush Pad.

Leeann likes to document her visits to Okanagan Crush Pad by taking selfies with her row and has encouraged her network to do the same! It's a fun way to connect through photos and celebrate the vineyard.

I should say that Leeann isn't the only one with a row named after her but she encourages selfies be sent to her when visitors come upon or seek out row 38.

These are just a few of those who have risen to the challenge.

Capturing Okanagan Crush Pad owner Christine Coletta and Toques and Truffles, Katie Marks in the act of #row38selfie!

Editor-in Chief of Western Living, Anicak Quinn at Row 38.

Row 38 -not quite a selfie- with Derek Thompson

Say hello to professional cook Dixie May Kunicky in this #row38selfie

Christine Campbell, Girls Go Grape, looks great in her #row38selfie

Vancouver's 30 Day Adventurer Marc Smith with row 38's namesake.

Town Hall's graphic designer Felicia Fraser made sure she took a #row38selfie on her trip last summer.

Writer and business owner Jackie Kai Ellis at row 38.

 

It's only natural South Van Little League would make an appearance at row 38.

David Lancelot, a Kelowna tour operator, joins in on the fun.

Kieron Gallagher showing row 38 some love with a big hug.

Social media marketer Rebecca Coleman is all smiles with row 38.

Big hello for Marilyn working the vineyard angles at row 38.

Deborah Skreslet under the Okanagan sun at row 38.

Okanagan Crush Pad's own Rebeka gets in on the row 38 photography action.

Here's Kayla of UnCorkBC with pure #row38selfie skill shining through.

Leeann is excited wine journalist Treve Ring is hanging out at row 38.

Taryn Liv Parker's book makes an appearance at row 38.

Triple threat! Robin, Linda Horn and friend make this an epic #row38selfie

Will you help us say hello to Row 38 and celebrate Earth Day this week?

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Meet Tara Clark #withTownHall

By Leeann Froese It’s a new week to introduce you to one of the fabulous personalities in the world #withTownHall!

This does not mean they work as part of our team, or are our client (although sometimes they are).

We just interact with so many amazing people that we want to expand networks and introduce them to you, and you to them. This week #withTownHall, we introduce you to a colleague of ours, Tara Clark.

Tara ClarkAs you can tell from her photo Tara is fun, fabulous and full of energy!

But she's also a savvy business owner at Tara Clark Consulting, where she specializes in Digital Marketing for luxury leisure and fine wine clients that are hand picked and reflect her values and passions in life.

Tara works with Town Hall's PR client, Blue Grouse Estate Winery, as their Digital Marketer. Which means we are lucky enough to work with Tara where she provides collaborative digital marketing strategies and executes the plans with efficiency and effectively.

While it is still early in Tara's career, she was the Social Media Award Recipient in October 2015 for her work with Blue Grouse through Social Media is Simple blog. This is just the beginning for Tara and Town Hall is happy to count her as part of our network.

Working with fine wine brands Tara is a known #winelover (another reason we all love her) and as such is WSET Level II certified.

With all of that said about Tara, will you please help us give a big hello to her?

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Meet Deborah Moore #withTownHall

By Leeann Froese It’s a new week to introduce you to one of the fabulous personalities in the world #withTownHall!

This does not mean they work as part of our team, or are our client (although sometimes they are).

We just interact with so many amazing people that we want to expand networks and introduce them to you, and you to them. This week #withTownHall, we introduce you to a colleague of ours, Deborah Moore.

Deborah Moore

Deborah truly lives by her motto “Work hard, Play Harder”. When she is not following stories for Fairchild TV and Pogo 616 TV or chatting with a wide variety of interesting guests on Fairchild Radio, Deborah is out living her life to the fullest.

It is hard to not find yourself living vicariously through the adventures she posts on her blog, whether it be cruising down to Seattle for the weekend, snorkeling with sea turtles in Hawaii or following her culinary experiences in Paris.

Deborah is also one third of the Three Gourmigos, a group of friends who love to explore Vancouver’s food scene (and beyond), share their experiences, and who recommend some of the best dishes in the city to their audience.

With all of that said about Deborah, will you please help us give a big hello to her?

Leave a comment below – or go give this post a like or share on Facebook or Twitter