Top Top

With Town Hall

Meet Judy Poole of Poole and Associates With Town Hall

By Leeann Froese It’s Saturday – that means it’s time to introduce you to a new personality #withTownHall

This week please say hi to Judy Poole of Poole and Associates Wealth Management of Raymond James.

Judy Poole #withTownHall

Judy is based in beautiful Penticton, BC, where she is a wealth manager and financial planner with a difference: you see, Judy specializes in helping women in life transitions, including inheritance, divorce, helping aging parents, or if widowed.

Judy's approach is calming, taking money stress away when a transition occurs. Judy will coach you through the transition, first by listening, analyzing, understanding, and then by helping you plan, setting you up for success.

As a woman in business who understands life transitions herself, we want more people to know Judy. Can you please say hello with a comment below – or go give this post a like or share on Facebook or Twitter.

 

 

Meet Shawn Soole of Little Jumbo With Town Hall

By Leeann Froese It’s Saturday – that means it’s time to introduce you to one of the fabulous personalities in the world #withTownHall

This week we introduce you to Shawn Soole, owner of Little Jumbo in Victoria, BC.

Shawn Soole

Little Jumbo is celebrating its one year anniversary this month, so we thought this is a perfect time to ask you to say hello and congratulate Shawn for his successful first year of restaurant ownership.

Shawn boasts more than a decade of experience working in the hospitality industry; he was voted one of Australia’s best bartenders and was included in the “International Bartender of the Year: Top 10” in 2012. After helping establish Clive's Classic Lounge as Victoria's cocktail central, Shawn went out on his own and opened Little Jumbo in 2013.

If you live in or visit Victoria, check out Little Jumbo. You can also read Shawn's co-authored book, Cocktail Culture, for some great cocktail recipes and insight on Victoria's cocktail scene.

Please help us congratulate Shawn by saying hello with a comment below – or go give this post a like or share on Facebook or Twitter.

 

Meet Lionel Trudel With Town Hall

By Leeann Froese It’s Saturday – that means it’s time to introduce you to one of the fabulous personalities in the world #withTownHall

This week we introduce you to Lionel Trudel of Trudel Photo.

Lionel Trudel

 

Lionel is a big city photographer who escaped the big city.

He now lives on an acreage in the rural Southern Okanagan with his family and he can be found shooting all things advertising for clients everywhere.

Check out Trudel Photo, and  please help us say hello with a comment below – or go give this post a like or share on Facebookor Twitter.

Meet Kayla Bordignon of Uncork BC With Town Hall

By Leeann Froese It's Saturday - that means it's time to introduce you to one of the fabulous personalities in the world #withTownHall

This week we introduce you to Kayla Bordignon, founder and editor of Uncork BC

Please meet Kayla Bordignon #withTownHall

Kayla first fell in love with BC wine after a tour of Oliver’s wineries in 2008.

She has grown to love tasting and touring at BC wineries, and has been to more than 80 already. She’s very passionate about BC wine and shares some of her experiences with you on her site.

Check out Uncork BC, and  please help us say hello with a comment below – or go give this post a like or share on Facebook or Twitter.

 

Fight Global Warming (or just have fun) on World Jump Day

  by Leeann Froese

FaceBookCover-JumpDay

 

Directly quoted from Days of the Year where we seek inspiration for much of our fun, comes today's #SundayFunday idea to celebrate: World Jump Day.

"Sunday July 20 is World Jump Day

Many ideas are floated to help combat global warming, and World Jump Day is one of them. The aim of the day is to shift the orbit of Earth, to extend daylight hours and to create a more standardized climate throughout the world.

The concept was promoted by German artist, Torsten Lauschmann, and the first World Jump Day was slotted for July 20, 2006. He claimed that 600 million people in the Western Hemisphere were going to jump at the same time. This proposal was actually a satirical art installation, but it reminded people about the effects of global warming.

Earth weighs 100 trillion trillion pounds, and the average weight of a human is 137 pounds, which multiplied by 600 million equals 8,220 million pounds. Working out the pound-force of that figure involves a complicated formula, but rest assured that 600 million people jumping simultaneously (if anyone could organize the event) would make no difference to Earth’s orbit.

But, hey, it’s fun. Jump!"

 

 

 

 

Meet Sujinder Juneja With Town Hall

By Leeann Froese If you have been following what we do, you know that every Saturday we like to feature a personality #withTown Hall.

This week, as we round the corner to our 2nd year of business, we decided it's time to take #withTownHall here to the source.

This week #withTownHall we are celebrating our own. Our Sujinder Juneja is not only our communication director, he is a true lover of wine.

IMG_6360

We could go on, but the case in point that we want to highlight is that he just passed his French Wine Scholar exam

The French Wine Scholar Program covers French wine law, grape varieties, viticulture, winemaking and all of the French wine regions. Developed and administrated by the French Wine Society with the support of the French Ministry of Agriculture, this specialization program  is designed for advanced students of wine, whether professionals or serious wine hobbyists.

Way to go Sujinder - #gogetit!

 

IMG_5481

IMG_6537

 

We will be asking Sujinder not only to share his good story ideas, but also for his French wine recommendations to be sure!

Everyone - please help us congratulate Sujinder with a comment below - or go give this post a like or share on Facebook or Twitter.

 

A Taste of British Columbia #withTownHall

by Leeann Froese Added: thank you to the handful of bloggers who joined us to taste the wines below in a room hosted by Soléna Estate - we know how rare a chance it is for you to taste BC wines and we appreciate them allowing us to tag along! A special shout out to the inimitable April Yap-Hennig of Sacred Drop who coordinated all!

If you enjoyed, please spread the word!

Thanks to all of you amazing enthusiastic folks who joined us! Here's a few of your we managed to rope into a pic.

Winery: Mt. Boucherie Family Estate Winery

Social: Twitter / Facebook @mtboucheriewine Located: West Kelowna The Wine: Mt Boucherie Family Reserve Gamay Noir 2012 Price: CDN$15.50 | Alcohol: 13.9% What you might taste: Structured on the palate with elements of red currant, black raspberries, a hint of ground black pepper and savoury, underpinned with higher acidity and soft tannins.

One of the beautiful family-owned Mt Boucherie Vineyards, located in the Okanagan Valley

 

 

 

 

 

 

Need to know facts: this winery just quietly goes about its business making incredible wines which reflect the owners’ soft personality. All of their wines are 100% family owned and grown and they hold the province’s largest acreage of family-owned vineyards – more than 300 acres. They sell their grapes to many others in BC since the 1970s, and keep a small and interesting assortment for themselves and their wine program. Mtboucheriewinery.com

 

Winery: Okanagan Crush Pad, home of Haywire Social: Twitter / Facebook @haywirewine | @okcrushpad | Instagram @okcrushpad Located: Summerland The Wine: Haywire Switchback Pinot Gris 2012 Price: CDN$23 | Alcohol: 13% What you might taste: The wine has a crisp acidity, juicy apricot flavours and a chalky, limestone taste along with a flinty finish which is the hallmark of clone 52. It is all bundled up with a silver label to denote that it is one of the vineyard-designated wines they are most proud of this season.

OCP original concrete fermenters

 

 

 

 

 

 

 

Need to know facts: Okanagan Crush Pad, home of Haywire, is the first in Canada to extensively use concrete tanks, and wines that are fermented and aged in concrete carry the Raised in Concrete™ designation. See what differences you think the use of concrete makes? The Summerland winery is located on the 10-acre Switchback Vineyard site overlooking Lake Okanagan. In addition to their own flagship wines, Haywire and Bartier Scholefield, Okanagan Crush Pad makes custom-crush wines for people who are seeking to start their own winery. okanagancrushpad.com

 

Winery: SpierHead Winery Social: Twitter @spierheadwinery | Facebook spierhead | Instagram Spierheadwinery Located: Kelowna The Wine: SpierHead Pinot Noir 2012 Price: CDN$22.00 | Alcohol: 12.4% What you might taste: medium-bodied wine consistent with its cool climate origins. Light tannins and lots of fresh red berry.

SpierHead Winery's Gentleman Farmer Vineyard

 

 

 

 

 

 

Need to know facts: This tiny relative newcomer of a winery flies under the radar for many, but keeps capturing accolades and awards in every competition entered. The 2010 vintage of this same wine captured an award for the best Pinot Noir in Canada – when the vines were even younger! spierheadwinery.com

 

Winery: Serendipity Winery Social: Twitter @winespiration | Facebook serendipitywineryBC Located: Naramata The Wine: Serendipity Viognier 2012 Price: CDN$19.90 | Alcohol: 12% What you might taste: Traditional Viognier notes of orange blossom and tangerine greet your nose. Sur lie contact brings out a medium-bodied wine and contributes to notes of toasted coconut. This wine has a hint of blood orange and apricot.

Serendipity Winery's Naramata Vineyard, with Okanagan Lake in the background Credit-Johann Wessels

 

 

 

 

 

 

 

 

Need to know facts: Serendipity Winery is located in the rolling hills of the picturesque Naramata Bench. Owned by mother-daughter duo, Judy Kingston and Katie O’Kell, a visit to Serendipity is welcomed with a warm smile and a delicious glass of wine. In both 2013 and 2014 Serendipity was the only BC winery invited to showcase wine at the Calgary Stampede, and the winery was named BC Winery of the Year at a New York competition. SerendipityWinery.com

 

Winery: TIME Estate Winery Social: Twitter / Facebook @timewinery Located: Oliver The Wine: TIME Meritage 2011 (Red) Price: CDN$29.99 | Alcohol: 14.1% What you might taste: Classic aromas envelop the glass with red berries, black cherries and peppery nuances. Fragrant characters of rose petal and sage mingle with the darker fruit elements. This wine is rich and structured, with excellent depth and silky, well-integrated tannins.

The Wine: TIME Meritage 2013 (White) Price: CDN$25.00 Alcohol: 13.6% What you might taste: Classic aromas circle in the glass: honeydew melon, pear and a hint of tangerine. Taste graceful hints of apricot and mango, swirled with ripe gooseberry. This wine is mellowed by barrel aging, resulting in a sturdy vibrant finish with delicate traces of oak.

Harry McWatters of TIME Estate Winery

 

 

 

 

 

 

 

 

Need to know facts: TIME Estate Winery co-owner Harry McWatters is a Canadian wine industry pioneer, and a maverick, who performed many ‘firsts” and set the stage for many to follow. TIME is the latest venture for McWatters, who started this project after “retiring” in 2008 when he sold his previously-owned wineries to Constellation. TIME Estate Winery is located in the midst of the two-decade old Sundial Vineyard on the acclaimed Black Sage Bench in the hot, dry desert climate of the South Okanagan. timewinery.com

 

The Wines of British Columbia are as diverse as the places they are grown and the people who make them. We hope you enjoy this snapshot.

 

 

 

Fishing For BC Spot Prawns with Organic Ocean

  By Leeann Froese

Sometimes in my work I get to do some pretty cool things.

Spot Prawn #selfie

I feel truly lucky that I get to go to lots of different wine tastings, meet some very interesting personalities, eat some incredible food, and get exposed to a lot of things that some other people might not unless they were in our industry. I would say that my experience last week would be no exception, when I got to go on a ride along on a spot prawn fishing boat.

We do media relations for the Chefs' Table Society of British Columbia, and as a result of this, for the past month we have been working very closely with spot prawn fisherman (the Spot Prawn Festival is a Chefs' Table Society initiative).

Michelle da Silva, a staff reporter for the Georgia Strait, was writing a story about Spot Prawns because she felt that her readers would like to know a little bit more about these little delicacies, how they are harvested and where they come from. So I, and Amber Sessions from Tourism Vancouver, joined in for a ride along.

Frank, Peter and Steve

What a great learning opportunity it was to see the fisherman at work. We were on the Organic Ocean, which is run by Steve Johanson and Frank Keitsch (and co-owned by Dane Chauvel, who was not with us).

Peter Chauvel, Dane's son, was with them. Peter is a university student who has been on fishing trips since he was a toddler. Today, Peter spends his summers working on the boats in between his semesters at university.

The location of the traps is a well-kept secret, in order to keep things commercially sensitive.

 

 

 

A picture-perfect day to fish the West Coast of BC

What I can share is that they have different fishing grounds up and down the west coast, and we were lucky enough to see them pull out a few strings of traps and then reset them.

I was mentally prepared to be put to work, but in the end, I just got to watch and enjoy what had to be one of the most beautiful mornings on the water all season.

The three fishermen have a very well orchestrated system. One person uses a winch and hoists in the traps, the second person empties them on a custom-built table, and passes the net to the third person, who resets the bait and gets the traps ready to drop back into the water, once all the catch has been brought up.

On person brings up the traps while the second empties

Traps with Spot Prawns and other by-catch are emptied onto a custom-built table

 

 

 

 

 

 

 

 

 

What was interesting to learn is that before any of the spot prawns are caught, a section of the boat hull is filled with very cold ocean water which is then further cooled on board. This on-board tank utilizes a computerized chilling system to circulate sea water drawn from the ocean floor. When the spot prawns are caught they are put into this icy cold water to stay alive up until the time that they are sold at False Creek Fisherman's Wharf or transported to restaurants. It does not get any fresher than this.

I did not for one minute think that Spot Prawn fishing would fall into the category of an easy job, but I think you, dear readers will appreciate these delicious little critters that much more after hearing how hard the fishermen work to get them to you.

The work was physically demanding, as the traps after coming up on a hoist are heavy: filled with catch, and wet. Also this is a wet job – waterproof wear is required as there is a lot of water splashing off the line and traps, and there is plenty of fast, physical action as the nets get emptied.

Spot Prawns and by-catch are sorted

By-catch is thrown back inot the ocean - but not until after we get a look

 

 

 

 

 

 

 

 

 

As each trap is emptied a very low tech tool is employed – a plastic dust pan. This flat scoop is perfect for picking up the spot prawns after they are dumped out of the traps, but first the prawns must be sorted.

Michelle is given her first taste of a freshly-caught, raw Spot Prawn

Amber is "the crab whisperer" calmly throwing back the by-catch

 

 

 

 

 

 

 

 

 

At this time the unwelcome are also removed. In the traps sometimes there are other sea creatures, noted as by-catch, which can include other shrimp, crabs, jellyfish and other miscellany of fish of varying sizes. I got to check out and then throw back a Squat Lobster - which I had never heard of or seen before!

Leeann and squat lobster

I was hoping for an octopus but none were accidentally caught that day. All by-catch is thrown back into the ocean so they can live another day. And the spot prawns have to be the right size. Any that are too small or if there are any with eggs, they are thrown back as well "for next year's catch".

 

 

 

 

 

A real treat: from the first trap emptied, Steve gave us each a spot prawn "breakfast" he says. I had never eaten a raw spot prawn before, and Michelle was a little unnerved as hers was "still twitching". Nevertheless, we peeled and ate these fresh-from the sea prawns. They were somewhat sweet with nice firm flesh and absolutely delicious.

A Spot Prawn!

 

 

 

 

 

 

 

Once the nets were hoisted by Frank and emptied by Steve, Pete would take the nets make sure that no jellyfish or anything else is stuck inside and then he re-sets the bait, which is a special smelly fishy mixture. Then the nets are stacked up and prepared to be dropped back into the water for the next day's catch.

Pete is re-filling the bait and getting the traps ready to re-set

The traps being dropped back onto the water

 

 

 

 

 

 

 

 

 

The spot prawn season lasts six to eight weeks, and every day it is this same set of physically demanding tasks, seven days a week, rain or shine.

Baskets are filled with live prawns to go into the ice bath and off to market

Want to see Michelle’s story of our experience?

About Spot Prawns

Wild BC spot prawns are a delicacy known around the world for their sweet, delicate flavour and firm texture. They are most recognizable for their reddish brown colour, which turns bright pink when cooked, defining white spots on their tail and white horizontal bars on the carapace.

BC spot prawns are the largest of the seven commercial species of shrimp found on the west coast of Canada. They vary greatly in size, with some larger females exceeding 23 cm in total length. Prawns are hermaphrodites: for the first two years of their lives they are males, and then they change to females. Typically, spot prawns live a total of four years. In BC, approximately 2,450 metric tonnes are harvested annually, with about 65% of the harvest coming from the waters between Vancouver Island and the mainland.

BC spot prawns are available live during the harvest season, which usually starts in May and lasts anywhere from six to eight weeks. Prawn fishermen spread baited traps along the rocky ocean floor at depths ranging from 40 to 100 metres. This method has minimal impact on ocean habitat and very low levels of by-catch of other species.

BC spot prawns are very popular in Japan and the rest of Asia, with over 90% of BC’s commercial catch consumed there. Most of the prawns are frozen at sea by fishermen, and then packed and exported across the Pacific. The remaining few, however, like what was harvest by Organic Ocean on our ride along, are available to be enjoyed fresh in local BC restaurants and kitchens during the fishing season!

Spot prawn stocks are carefully and sustainably managed to ensure that they remain available to enjoy for many years to come, including:

  • Limiting the number of vessels that can commercially harvest spot prawns
  • Limiting the number of traps that can be used
  • Returning females with eggs live to the ocean
  • Monitoring the spot prawn population and closing the fishery when prawn stocks approach a pre-determined level

Learn more about the Spot Prawn Festival and link to more information on Spot Prawns here.

Master The Public Wine Tasting Like a Boss: 7 Tips for the Vancouver International Wine Festival

  by Leeann Froese

Winefest_Logo_Reverse

The Wine World Is Here So says the tagline, for the upcoming Vancouver International Wine Festival. And given our 17 years of involvement in the wine industry, of course we are involved too! Canada’s premier wine festival runs from February 24 to March 2 at the Vancouver Convention Centre and other venues across the city. The spotlight is on France as the 2014 theme country, with a global focus on Bubbly wines. The festival will feature 178 wineries from 14 countries, attracting 23,000 participants to 54 events over eight days. For full program details, visit VanWineFest.ca

#withTownHall – our firm’s involvement Our Town Hall team will be attending various events throughout the festival, and we have two winery clients that are exhibiting: Haywire, and Summerhill Pyramid Winery. Both will have amazing VQA wines and bubbles you HAVE to try! We will also be onsite in the festival tasting room representing the BC Hospitality Foundation. If we see you in the room, we are happy to take you over to these tables.

Also, we have recently been doing some behind-the scenes work with Wines of France. They return as theme country for the 2014 festival, with 52 wineries representing France’s diverse wine regions: Alsace, Beaujolais, Bordeaux, Bourgogne, Champagne, Loire, Rhône, South of France and Southwest France. All 52 wineries will be highlighted in the France Bon Appétit section of the tasting room, grouped by region, with three regional tasting stations—Alsace, Rhône and the Languedoc-Roussillon—providing guided flights and showcasing their unique wine styles.

tastingroom

When you read the amazing, free tasting booklet you receive when you attend the festival tasting, you will see the section on France, which our design team had the pleasure of doing the design and layout for. (Speaking of, there are numerous other printed materials, invitations, and tasting booklets that will find their way into festival goers hands at various events, all created by our design team.)

Get Your Tickets Dinners with international vine stars at some of Vancouver’s best restaurants, seminars with wine experts, access to the Acura International Festival Tasting Room and other exciting events are available. All ticket sales support VanWineFest’s charitable partner, Bard on the Beach Shakespeare Festival. Tickets may be purchased online at VanWineFest.ca, in person at 305-456 West Broadway, or by phoning the box office at 604-873-3311 or toll-free at 1-877-321-3121.

Behave Yourself - 7 Tips to Master the Tasting Like a Boss

With the Vancouver International Wine Festival coming up in week, there are many of you that are going to put on your finest, head on downtown, and get ready to taste as many wines as you can... well let me stop you right there! There are certain rules, how-tos, and etiquette that you should know before you encounter a wine tasting. So, let me walk you through how to taste wine, from when you arrive at the convention center all the way through until the end of the night… check out these seven tips to keep in mind so you can take on the tasting room with confidence:

1. Before You Go Make sure that you have eaten something substantial before you even head to the tasting. Alcohol is absorbed more slowly on a full stomach than an empty one, and you want to make sure that you are prepared for the tasting that lies ahead.

2. What to Wear? Anything goes when it comes to these tastings but let's just keep in mind that the room this tasting is taking place in contains 178 wineries, and is a large room to navigate. You're going to be on your feet for a while, so this is not the time to wear your Manolos; this is the time to wear something a little bit more practical a lot more comfortable on your feet.

NoHeels

Also keep in mind that you may be bumped into by other people or there might be some splashes that happen; this is a wine tasting event after all, so we do not recommend that you wear something very light in color or something that you're going to be super disappointed by if you get splashes of wine stain on it. We suggest darker clothing here and something that is not made in a fabric that is too precious.

 

3. Don't Stink! Don't wear perfume, or smoke a cigarette and go into the tasting room. Tasting wine is an olfactory and sensory experience; you want to keep things as neutral as possible. There's nothing more sensitive to a winemaker who is trying to check the aromas of his wines to make sure that they have traveled soundly all the way from France, than to have you step up to his table and overpower his nose with your stinky eau de whatever. Wear deodorant, but not stinky deodorant; you don't want to smell like BO either, because again, crowded room, lots of people…

3. One Glass, Many Wines When you enter the room you will be greeted and handed a wine glass. This is your glass to use for the entire tasting, so hang on to it; don't set it down and lose it. If you are concerned about flavours of wine mixing from one tasting into the next, each table has a convenient pitcher of water on it. which you can rinse your class out with between tastings.

5. Spit or Swallow? Now let's talk tasting. When you're approaching the winemaker or the representative from the winery they will pour a small amount of wine into your glass; this is when you are to take a step back from the table to let the person waiting patiently behind you have access to the same precious liquid. At this time you take that wine, put it in your mouth swish it around to taste it, and then spit it out into the provided spit bucket.

Spit? Did I say 'spit'? That seems like sacrilege to many, but let's just understand that you are being poured a tasting pour. (You're not going to get a full glass of wine and it's not proper etiquette to ask for more wine, because the expectation is that you're going to swish and spit out this wine like a responsible wine taster).  You might find as you taste along that some of this juice is just too delicious to spit out, so you may want to enjoy one or two samples that you actually drink, but trust me, if you start drinking every single wine you taste, you'll be blotto before you even make it through the first few tables, and that is going to ruin the experience for you, as well as everyone around you.

Also, on the note of tasting, to make sure that your palate doesn't become fatigued it's also a good idea to spit; and I would not suggest that you chew gum or breath mints during the wine tasting because they will alter the taste of the wine.

6. Offer Positive Feedback If you have an opinion on the wine that is less than positive, please keep it to yourself although if you really enjoy it please do let the winery (who is putting at least a year of effort into that bottle in front of you) know how you enjoy having them visit us from however far away they've come, and that you like tasting their wine.

7. Take the Experience Home Now we've covered spitting and how you should try not to get tipsy at the wine tasting (or ‘sloshed’, as Ali from our team likes to say), but I leave the most important tip for now: at the end of all this tasting, make sure that you have a designated driver, or transit, or cab, so you get home safely.

Lastly, as you're leaving the tasting room, make sure that you pick up something in the onsite store on the way out. Many special bottles that are not regularly available in stores are available for a limited time for the festival, right there in the tasting room. Grab something special and re-live your tasting experience again later at home.

Are you planning to attend? Come back to this post and tell us how you enjoyed your festival experience.

Or talk to us about it on Facebook or Twitter.

 

Happy New Year! Wishing you the best for 2014 and hope to see you #withTownHall

Happy New Year from Town Hall By Leeann Froese

At this time on behalf of our entire team I want to wish everybody the best of the holiday season as we turn the corner into 2014.

An epic #selfie of the Town Hall team2013 has been a pretty challenging, yet amazing year. The easiest way to say it, is that it has just been incredible, full of change, positivity, amazing people, and hope for what lies ahead.

After spending 16 years with an agency that we did a vast body of work with, and that taught us so much, to go out on our own was a bigger move than I anticipated. It is our blessing that our clients have come with us, and new ones have joined us too, and we have a team of 7 professionals that step up to do their best every time they are on the job, yet, can celebrate life and have fun on the flipside.

As I write this all I can say is that I am filled with gratitude. I'm so thankful to everyone around me: my family, friends, coworkers, clients and the media who support us. Plus, everyone has just spread so much goodwill and been supportive over this year - this year that has been so big and so full of change as we launched Town Hall.

I would love to personally reach out and say to every single person how meaningful my relationship with you is, but I'm going to do this in a mass way right here on this blog and say very best of the season to you all.

I wish you a Happy New Year as we welcome 2014, and I can't wait to see you in person, talk to you on the phone, or swap an email with you and strengthen our relationship as time unfolds.

And so I don't leave you with a totally mushy ending - here is a fun how-to that we did just in time for the holiday season.

Cheers!

If you are on mobile and cannot see the You Tube embedded - here is the click through.

Create your kit - presented to YVR bloggers - what to include in your media kit

  By Leeann Froese

Are you a blogger? Do you have a media kit?

YVR Bloggers is a group curated by Daddy Blogger Ricky Shetty, and the objective of the group is to hold monthly networking events to educate and inspire bloggers in Vancouver.

santa with Town Hall

The group, which I was invited to join on account of this little #withTownHall blog, is an awesome place to network with bloggers across different industries both offline and online.

At a recent meetup the topic was Marketing Your Blog using Social Media and SEO

Held at the luxurious Waterfall Building near Granville Island the event featured a panel of SEO experts who shared their insights and tips on how your blog can be found on search engines:

Bosco Anthony from Bosco Anthony, Emily Chow from Chow Communications, Christian Thomson from Marwick Marketing, Cijaye DePradine from Web Cash Coach, Keith Kidwell from Netsurf Marketing, Christine Nielsen from Ms Pixel, Chuck Anderson from Blissful Parenting, and Bonnie Sainsbury from Social Media Smarter.

Social media marketing educator Matt Astefan of Web Friendly gave a terrific and super useful keynote: "Facebook Hacking: How to Get Free (or Cheap) Reach with Facebook".

For fun, Victoria Clements sang a Christmas song to get us into the holiday mood, and the Salvation Army was also on hand to raise awareness for the work they do and collect donations. There was also music, and sponsors and so much more happening at this event - including a visit from Santa Claus! To learn more, do check out the YVR Bloggers website and social feeds.

I am proud to share that I also had a small role in the evening. I was invited to share some of my blogger relations expertise, so I shared a top line look at what to include when a blogger builds a media kit (can also be known as a rate sheet) - an essential if you are a blogger wanting to work with marketing and PR companies and sponsored posts and advertisers.

So click on through to see 5 things you need to include, and how to use the content.

[slideshare id=29134222&doc=yvrbloggermediakitslides-131212005336-phpapp01]

 

Want to talk bout how our team can build a kit for you?

Need more? Sign up to receive updates like this, and other interesting stuff. Or email leeann@townhallbrands.com

Do Good Work: Town Hall does 30 Days of Kindness with 30 Day Adventures

  Do Good Work - Town Hall does a kind act for 30 Days of Kindness.

by Leeann Froese

Those that know me, know that each day I ask myself and my world: “have you been as kind as you can be today?

RecordPhoto

So when blogger, friend, and client Marc Smith of 30 Day Adventures called for people to get involved in his latest blog series called 30 Days of Kindness, I leaped at the chance.

Presented by CHIMP and Provence, the second annual 30 Days of Kindness series sees Marc work with people and companies to spread 30+ acts of kindness.

For our act of kindness I asked my Town Hall team what they wanted to do; I said I wanted help those who are constantly helping others.

Honour House

It was Andrew & Felicia from our design team that suggested we visit and recognize those who volunteer at Honour House.

So we went to Honour House. See the 30 Day Adventures blog post by Marc Smith on our act of kindness here.

It just so happened that Marc posted our kind act on World Kindness Day! How fitting. CTV spoke to Marc about his series, World Kindness Day and Honour House. If you want to watch the CTV coverage go here and check it out!

Honour House is a home away from home that offers temporary housing for Canadian Forces and Emergency Services personnel whose families or loved ones are receiving medical treatment in Greater Vancouver. This special refuge is almost 100% volunteer driven, and seemed like the perfect place to visit and show some kindness to the volunteers.

Honour House Tree of Honour

The house opened in 2010 and is a completely renovated heritage home in New Westminster that has 20 guest rooms, peaceful, brightly lit common areas and a shared kitchen. Craig Longstaff is the general manager, and Patti Graham, who looks after finances, are the only two paid staff members. Maintenance, upkeep and fundraising events are all managed by a group of dedicated volunteers. Craig gave our team a tour and we learned a lot about this unique facility.

A lot of care and love goes into Honour House on a regular basis; for example a group of quilt makers has sent over enough quilts for the entire house, as well as many child-sized quilts, which young guests of Honour House can take home with them when they return home.

Hand made quilts are supplied in each room at Honour House

cookies

 

Town Hall’s act of kindness was to take the volunteers some kind of a treat and help with some of their regular duties. Sally Koldenhof, owner of Custom Cookies by Sally, heard what we were planning, and made amazing maple leaf sugar cookies to fit Honour House’s theme. We then gave these to the volunteers and staff upon arrival.

As we learned more during our visit to Honour House we realized that this special facility needs more volunteers. Like any accommodation or B&B, when guests leave, things need to be cleaned and organized for the next set of people who will be staying.

With a number of VIPs set to visit Honour House on Remembrance Day for the parade and event to follow after in New Westminster, our timing could not have been better. The Town Hall team, along with Marc, spent a few hours working at Honour House on Friday November 8th.

Townhallteam

I, Andrew, Felicia, Sujinder, Ali, Ben, and Marc raked leaves, made beds, vacuumed & mopped the floors over the course of an hour and a half alongside their volunteers and we were able to get the house cleaned from bottom to top.

After that was done the group posed for a photo and enjoyed the custom-made maple leaf Cookies by Sally. The volunteers, staff and the Town Hall team were super happy with the cookies.

During our time at Honour House we realized that the Honour House volunteers are amazing. No job was too big or too small, and they did everything with a smile. The ladies whom I helped were laughing and having fun pretty much the whole time. Their passion for Honour House is clear and they do whatever it takes to make sure the house is comfortable and clean when new guests arrive.

Craig was impressed with how much our team accomplished. He noted that they need five or six people to help them on a regular basis, to bolster their existing group of volunteers.

So, if your company, or you and a group of friends want to help those who regularly help others, check out the Honour House website at www.honourhouse.ca They would be very grateful for your help and so would the Canadian Forces and Emergency Services personnel, who stay there.

I especially send this note out to other companies - as a small business owner, if I and my team can find the time to do an afternoon of good work: I challenge you to do the same.

 

Why Not All Vegan Wines are Vegan

By Leeann Froese Recently we came across a question the question posed was whether a wine is also vegan. And so we thought this provided a great chance to discuss...

Is your wine vegan? Most people might assume that all wine is vegan because, well, wine is made from grapes along with yeast to convert the sugars into alcohol. However, many wines are exposed to animal-derived products during production. It’s in the process called fining where the wine is clarified, by introducing a very small amount of protein to extract tiny bits of grape skin or stems, naturally occurring yeasts and various other particles. Typical fining agents are isinglass (fish bladder protein), albumen (egg white) and gelatin (animal protein). As the agent sinks down, the unwanted particles adhere to the agent.

Fining makes wine clear and gives it a smooth texture. While none of the fining agents end up in the finished product sold in the bottle, some vegans deem wine that has undergone this process unfit to drink because the animal products have been used. On the flip side, some winemakers skip the fining process entirely or use alternative fining agents and allow nature to take its course. Bentonite clay, limestone and vegetable plaques are among some of the natural agents.

Now no one on our team is a winemaker, so if you, dear reader, have more knowledge than we do on the winemaking process, that would be no surprise. However another topic of vegan interest that our team has been discussing with clients and other wine lovers is the packaging.

We asked our own Andrew von Rosen, if a wine is vegan, can the package also be vegan? Andrew shares "even if a wine is vegan, it’s difficult to guarantee that a label aligns with veganism. First off," he says, "recycled paper can’t be considered vegan because it is unknown what the paper has touched (a harsh reality that stuns many tree-loving vegans – it's only vegan if you chop down a tree). Secondly," he continues, "on the back side of that label is glue – possibly an animal–based gelatin glue. Lastly," he adds, "while many inks are vegetable based – opposed to the petroleum based inks of a decades past – pigments that colour those inks may be made from insect or animal products."

So how would someone know if their wine is actually 'fully vegan'? There are a few resources online that list wineries and their wines that have been deemed vegan. See www.vegans.frommars.org/wine/ and www.barnivore.com for some examples.

Regrettably, most wine labels in Canada typically do not identify whether the wine is suitable for vegans or what fining products were used. Contacting a winery directly is a way to know if animal products were used in the winemaking, but it is very challenging to know if all aspects of the wine you’re buying including the label align with the vegan lifestyle.

Town Hall revealed at #WBC13 – The Opening Reception

By Leeann Froese As mentioned in the previous post, the Wine Blogger’s Conference 2013 | #WBC13 was held in June 2013 in Penticton; in Canada for the first time. This was the second Wine Blogger’s Conference that I attended. My first was in 2012 in Portland.

Sujinder Juneja and I attended on behalf of our team, and though we had not formally made the transition yet, this conference was the first time we shared our collaboration moving forward and the upcoming launch of Town Hall as a company.

Tony Munday and Sarah Lefebvre of the Oliver Osoyoos Winery Association.

The conference, held at the Penticton Lakeside Resort, opened with a Trade Show that was an exhibition of conference sponsors. Conference attendees moved throughout a ballroom and met people from the Oliver Osoyoos Winery Association, who poured a selection of wines from the region. They were cheerfully represented by Tony Munday and Sarah Lefebvre, pictured.

Other highlights in the room included the exhibit from Tourism Penticton, where they were rolling out their You Are Here campaign, and a very fun photo booth from British Columbia that allowed attendees to take photos featuring different BC landscape backgrounds.

We are loaded onto buses and taken to our secret location for the opening reception.

From here, attendees piled on to buses for the #WBC13 Opening Reception with Great Estates of the Okanagan. We were driven to a secret location, which was revealed to be See Ya Later Ranch, a property I know well, from when I was on the team that launched this winery. (A note for readers of this blog who are new to me: while working with Coletta & Associates I was the communications person for Vincor Canada (now Constellation) for 10 years (1999 – 2010), and represented the wineries that make up the Great Estates of the Okanagan. It was actually our team at Coletta that worked with the hospitality team to design, create, and brand the Great Estates program. There is more to tell on all of this, but not here.) Needless to say, I was very excited to visit!

The opening party is hosted by Constellation at See Ya Later Ranch.

I have always thought that See Ya Later Ranch winery has the best view of all wineries in BC, and I was feeling proud that Constellation decided to use this winery to welcome all the bloggers and really give them a ‘wow’ factor. And they did not disappoint!

As soon as we got off the bus, we were welcomed with a glass of Steller’s Jay sparkling wine from Sumac Ridge Estate Winery paired to oysters and other bites. We knew the night was off to a great start.

The opening party at See Ya Later Ranch was catered by Joy Road Catering. The food was creative and outstanding!

All of the food pairings for the opening reception were created by Joy Road Catering. Joy Road is owned by chefs Cameron Smith and Dana Ewart, and the two of them and their team are widely known for the magic they work with local, region ingredients and their skill in imparting memorable flavours. Another classy treat from Constellation to have the bloggers get to try Joy Road.

@JoyRoadCatering #WBC13

The property was dotted with stations that attendees could walk to at their own pace and try the wines from the rest of the Great Estates wineries: Inniskillin, Jackson-Triggs, And Nk’Mip Cellars paired to inspired dishes from Joy Road.

At the opening party at See Ya Later Ranch those that wanted to try a hand at riddling were timed and the best time would win a magnum of sparkling wine. Josie Heisig from Tourism British Columbia has a go.

However before we could go past the sparkling wine, Constellation had a fun challenge for us. Those that wanted to try a hand at riddling sparkling wine were timed, and the best time would win a magnum of sparkling wine. We caught Josie Heisig from Destination BC doing a great job.

My time riddling was 15.88 seconds. Like a boss! I am sure I have won. Little did I know that moments earlier, Sujinder did it in 12 seconds!

Leeann's Time

As we progressed through the event and tried all the delicious foods and wines, it was fun to see the winemakers and other members of the team I used to work with and say hello, as well as commiserate with the other bloggers on how amazing the setting, food, and wine was.

Scott Trudeau from the Penticton Herald Newspaper with me and Sujinder

It was nice to catch up with the bloggers I met in Portland last year, as well as see local bloggers and media.

Radishes in "dirt" by Joy Road Catering at the opening party at See Ya Later Ranch.

One inventive dish that has to be mentioned is the radishes in ‘dirt’ – radishes in jars with goat cheese and crumbled hazelnut ‘dirt’. It was beautiful in presentation and delicious.

The sun went down, and we saw a stunning dusk view.

The incredible view from See Ya later Ranch, overlooking the Okanagan Valley and north to Skaha Lake.

Then, full, tired and wowed, we headed back to get ready for the formal conference opening on Friday.

Town Hall revealed at #WBC13 – pre conference fun

By Leeann Froese With a career in wine that has led me to this place, it seemed fitting to me that the first post I should make With Town Hall is about the 2013 Wine Blogger’s Conference, Wine Bloggers' Conference - Penticton BC 2013 Participantwhich was held in Penticton BC in June 2013. This was the first conference located in Canada, and local Penticton organizers worked extremely hard to make it happen. A special shout out goes to Allison Markin from All She Wrote, who drove this effort for two full years and worked with various groups to make the conference happen.

@TOWNHALLBRAND ♥'s BLOGGERS

The 2013 Wine Blogger’s Conference was the first place that we revealed ourselves as Town Hall, so I have decided my first few posts before this blog gets all serious *wink* will be to recap the conference experience. At the conference, we shared the news of our emergence as a company with the attendees and our colleagues in the trade.

The positive feedback and support has been totally overwhelming and we are now at the point where we can formally reveal ourselves, and we will do this with regularity via this blog.

But first, let’s recap the @townhallbrands ♥'s bloggers experience from the Wine Blogger’s Conference 2013.

A road trip #selfie taken with Sujinder Juneja and Kathleen Rake

I attended the conference along with Sujinder Juneja from our team, and we car pooled to the conference with Kathleen Rake of Between the Vines who was also a conference presenter.

It so happened that we were travelling to the conference on my birthday, so I was treated extra special. I joked that it was nice of the folks at Zephyr Adventures to throw a conference just for my birthday…

The view from my & Kathleen Rake’s room at the Penticton Lakeside Resort

The conference took place at the Penticton Lakeside Resort. The central location and lake views made it a terrific way to show off our southern wine region to the bloggers who came from all over North America.

Jeannette Montgomery gives a smile from her M gallery | book

When in Penticton we stopped in at M gallery | book. The owner, Jeannette Montgomery, also a writer and blogger, established M Gallery Book in 2012 to showcase work from emerging Canadian talent who are redefining Canadian art and literature. She does all this with a welcoming smile. Since it was my birthday, I bought myself a piece of art. It is a collage piece from Canadian artist Lucas Glenn.

Kathleen Rake enjoys a flight of soup at Brodo Kitchen

Also when in Penticton, it was deemed vital to stop in and eat at chef Paul Cecconi’s new Brodo Kitchen. Brodo offers fresh, simple food. Our group enjoyed a flight of soups, and sandwiches, and there are also salads. As a special treat, chef gave us strawberry shortcake made with fresh, local strawberries, in honor of my birthday. We also enjoyed a glass of Haywire wine as we dined at their communal table.

This little tour and taste on Penticton’s main street was a great way to get our energy levels up and taste buds tickled for what was to come at the conference.

Next post… details of the first day of the conference.