For El Viento de Lancaster, our team developed the bobblehead inspired by the popular sugar skull, a symbol of Día de Los Muertos (Day of The Dead) and its decorative box. The bobbleheads will be distributed to a thousand El Viento fans in the first Friday night game of the season (April 5, 2019). Pretty fun swag!
By Leeann Froese
Are you a blogger? Do you have a media kit?
The group, which I was invited to join on account of this little #withTownHall blog, is an awesome place to network with bloggers across different industries both offline and online.
At a recent meetup the topic was Marketing Your Blog using Social Media and SEO
Held at the luxurious Waterfall Building near Granville Island the event featured a panel of SEO experts who shared their insights and tips on how your blog can be found on search engines:
Bosco Anthony from Bosco Anthony, Emily Chow from Chow Communications, Christian Thomson from Marwick Marketing, Cijaye DePradine from Web Cash Coach, Keith Kidwell from Netsurf Marketing, Christine Nielsen from Ms Pixel, Chuck Anderson from Blissful Parenting, and Bonnie Sainsbury from Social Media Smarter.
Social media marketing educator Matt Astefan of Web Friendly gave a terrific and super useful keynote: "Facebook Hacking: How to Get Free (or Cheap) Reach with Facebook".
For fun, Victoria Clements sang a Christmas song to get us into the holiday mood, and the Salvation Army was also on hand to raise awareness for the work they do and collect donations. There was also music, and sponsors and so much more happening at this event - including a visit from Santa Claus! To learn more, do check out the YVR Bloggers website and social feeds.
I am proud to share that I also had a small role in the evening. I was invited to share some of my blogger relations expertise, so I shared a top line look at what to include when a blogger builds a media kit (can also be known as a rate sheet) - an essential if you are a blogger wanting to work with marketing and PR companies and sponsored posts and advertisers.
So click on through to see 5 things you need to include, and how to use the content.
Want to talk bout how our team can build a kit for you?
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