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media relations

On being named among those that lead and inspire

What a way to cap off the year!

I’m so flattered to be named among nine other dynamite women as one of 10 Women in PR That Lead, Inspire and Build Successful Brands, by Women in Public Relations North America


This has been an especially exciting year for me personally, because in January I celebrated my 20th “careeraversary”.

I started doing publicity in 1997 without any formal training (as I was hired as a marketing assistant, and marketing was my education). In those days we were faxing out press releases to a (small) curated list, creating paper press kits that went into folders and were mailed, couriered or handed out at events. (Email was just starting to become adopted and I remember trying to talk my then boss and mentor Christine Coletta into using email!) After continuing to do media relations with the wine cognoscenti as a function of my role as a marketing coordinator for the BC Wine Institute, I took college courses on weekends and evenings until I earned my PR certificate.

When we left the BC Wine Institute I remained working for Christine Coletta & we started doing marketing and PR for other wineries in Canada, and for wine regions beyond. My last name was still Clemens then, and I was among maybe three other people in the country who were doing wine-related publicity. (There were other publicists at the time but there were very few solopreneurs and primarily just agencies were doing PR.)

Over the 16 years of working for and then becoming business partners with Christine Coletta, I went from doing marketing and PR, to helping create and build brands from the ground up. In 2013 when Christine and our other business partner Julian Scholefield went to run her Okanagan Crush Pad winery full time, my husband Andrew von Rosen and I opened our agency. We hired talented people to do the PR, and I am now a director of PR activities rather than doing one-on-one publicity myself.

I’m super proud of the relationships I have created with the media, but I’m even MORE proud of my PR team, who day after day reach out to establish more contacts, and forge strong relationships. These relationships are with people and outlets who support us to help us tell our client stories, and we are so grateful.

Now as we are winding down to say goodbye to 2017 we see the increasing niche publications, the dominance of the influencer (and let’s see where that goes) and then the shrinking but strengthening of many mainstream media outlets. We are refining our team, and need to remain nimble in order to get stories out there.

It remains my perpetual aspiration to inspire. I can’t wait to see what 2018 brings.

Create your kit - presented to YVR bloggers - what to include in your media kit

  By Leeann Froese

Are you a blogger? Do you have a media kit?

YVR Bloggers is a group curated by Daddy Blogger Ricky Shetty, and the objective of the group is to hold monthly networking events to educate and inspire bloggers in Vancouver.

santa with Town Hall

The group, which I was invited to join on account of this little #withTownHall blog, is an awesome place to network with bloggers across different industries both offline and online.

At a recent meetup the topic was Marketing Your Blog using Social Media and SEO

Held at the luxurious Waterfall Building near Granville Island the event featured a panel of SEO experts who shared their insights and tips on how your blog can be found on search engines:

Bosco Anthony from Bosco Anthony, Emily Chow from Chow Communications, Christian Thomson from Marwick Marketing, Cijaye DePradine from Web Cash Coach, Keith Kidwell from Netsurf Marketing, Christine Nielsen from Ms Pixel, Chuck Anderson from Blissful Parenting, and Bonnie Sainsbury from Social Media Smarter.

Social media marketing educator Matt Astefan of Web Friendly gave a terrific and super useful keynote: "Facebook Hacking: How to Get Free (or Cheap) Reach with Facebook".

For fun, Victoria Clements sang a Christmas song to get us into the holiday mood, and the Salvation Army was also on hand to raise awareness for the work they do and collect donations. There was also music, and sponsors and so much more happening at this event - including a visit from Santa Claus! To learn more, do check out the YVR Bloggers website and social feeds.

I am proud to share that I also had a small role in the evening. I was invited to share some of my blogger relations expertise, so I shared a top line look at what to include when a blogger builds a media kit (can also be known as a rate sheet) - an essential if you are a blogger wanting to work with marketing and PR companies and sponsored posts and advertisers.

So click on through to see 5 things you need to include, and how to use the content.

[slideshare id=29134222&doc=yvrbloggermediakitslides-131212005336-phpapp01]


Want to talk bout how our team can build a kit for you?

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