WITH TOWN HALL
STORIES, NEWS, AND BEST PRACTICES
Blue Grouse Estate Winery Shares Lineup of Events for Weekend Getaway
After the hustling and bustling of the holiday season, now is the perfect time for a weekend getaway to recharge and ease back into the year. Cowichan Valley's Blue Grouse Estate Winery offers plenty of activities for this wintery time of the year.
Want to stay in the loop for all of YVR's biggest food and beverage events this year? Look no further. We'll also be including dates and deadlines for industry-related topics. Don't forget to check back frequently as this calendar will be updated all year! (Note: Past events will be moved to the bottom of the post.)
Upcoming Events:
May 24: Dockside Restaurant Spring Patio Tasting
May 25 - June 3: Vancouver Craft Beer Week
May 29: Chicha and Strange Fellows Beer Dinner
May 30 - June 2: TMAC (Travel Media Association of Canada) Conference
May 31: Spot Prawn Boil Dining Series
June 12: Chef Meets Truck 2018
June 19: Western Living's Foodies of the Year
June 20: Wines of Provence Lunch & Learn
June 23: Chef Meets BC Grape (Okanagan Falls)
July 21: The Deighton Cup
August 23: Dîner en Blanc Vancouver
September 1: Vancouver Cheese and Meat Festival
September 17: Wines of Germany Tasting
Past Events:
January 1: Registration opens for IVSA New Product salons
January 19: BC Liquor Control and Licensing Branch Penalty Schedule Review
January 23: IVSA New Product Salons (Vancouver)
January 23: Taste the World
January 30: IVSA New Product Salons (Victoria)
February 1: Tickets go on sale for California Wine Fair
February 24 - March 4: Vancouver International Wine Festival
March 10: BC Uncorked Food and Wine Festival
March 20: IVSA New Product Salons (Victoria)
March 26: IVSA New Product Salons (Vancouver)
April 6- 7: BC Distilled (dinners)
April 9: California Wine Fair (Vancouver)
April 10: California Wine Fair (Edmonton)
April 12: California Wine Fair (Calgary)
April 13: Wine for Waves
April 14: BC Distilled (main tasting)
April 22 - 24: BC Hospitality Summit
April 23 - 24: Grocery and Specialty Food West Show
April 24: Bloom Wines of BC Tasting (Victoria)
May 3 - 10: Wines of New Zealand (various activities)
May 7: Wines of Greece (various activities)
May 10: Wines of BC Spring Release (Calgary)
May 17 - 18: Top Drop Vancouver
What a way to cap off the year!
I’m so flattered to be named among nine other dynamite women as one of 10 Women in PR That Lead, Inspire and Build Successful Brands, by Women in Public Relations North America
This has been an especially exciting year for me personally, because in January I celebrated my 20th “careeraversary”.
I started doing publicity in 1997 without any formal training (as I was hired as a marketing assistant, and marketing was my education). In those days we were faxing out press releases to a (small) curated list, creating paper press kits that went into folders and were mailed, couriered or handed out at events. (Email was just starting to become adopted and I remember trying to talk my then boss and mentor Christine Coletta into using email!) After continuing to do media relations with the wine cognoscenti as a function of my role as a marketing coordinator for the BC Wine Institute, I took college courses on weekends and evenings until I earned my PR certificate.
When we left the BC Wine Institute I remained working for Christine Coletta & we started doing marketing and PR for other wineries in Canada, and for wine regions beyond. My last name was still Clemens then, and I was among maybe three other people in the country who were doing wine-related publicity. (There were other publicists at the time but there were very few solopreneurs and primarily just agencies were doing PR.)
Over the 16 years of working for and then becoming business partners with Christine Coletta, I went from doing marketing and PR, to helping create and build brands from the ground up. In 2013 when Christine and our other business partner Julian Scholefield went to run her Okanagan Crush Pad winery full time, my husband Andrew von Rosen and I opened our agency. We hired talented people to do the PR, and I am now a director of PR activities rather than doing one-on-one publicity myself.
I’m super proud of the relationships I have created with the media, but I’m even MORE proud of my PR team, who day after day reach out to establish more contacts, and forge strong relationships. These relationships are with people and outlets who support us to help us tell our client stories, and we are so grateful.
Now as we are winding down to say goodbye to 2017 we see the increasing niche publications, the dominance of the influencer (and let’s see where that goes) and then the shrinking but strengthening of many mainstream media outlets. We are refining our team, and need to remain nimble in order to get stories out there.
It remains my perpetual aspiration to inspire. I can’t wait to see what 2018 brings.
As we close off the year, we thank you for your continuing support of Town Hall Brands throughout 2017.
Our entire team wishes you all the timeless treasures of the holiday season: the warmth of home, the love of family, and the company of good friends.
We look forward to working with you and seeing you in 2018.
Warm regards from the team: Leeann, Andrew, Amy, Felicia, Genevieve, Grace, Laurisha, Maddie, Whitney, and Garnet (the office dog).
Town Hall Brands Holiday Hours:
Office closes on December 23, 2017
Office reopens on January 3, 2018
Happy New Year!
Celebrating a Meeting Place of Friends at Irish Times in Victoria, BC
Photo Credit: Mister Pixel Photography
Winery owners Judy and Skip Stothert love celebrating their family traditions. When they started Coolshanagh Winery in the Okanagan, they didn’t hesitate to name it “Coolshanagh”, a Celtic word that belonged to Judy’s side of the family.
“Coolshanagh” means a “meeting place of friends.”
For generations, Judy’s family started using the word “Coolshanagh” under letterheads and soon enough, her cousins named their houses as Coolshanagh. This soon became a family tradition and carried through to multiple generations in celebration of the friendship between family and friends.
Although not entirely certain, the Stotherts share that the word “Coolshanagh” originated from Judy’s grandfather in Ireland and then eventually landed in Canada with his immigration to Newfoundland and Victoria.
When the Stotherts heard that Victoria’s Irish Times Pub won Irish Times' The Irish Pub of the Year in North America (chosen from 16,000 Irish pubs worldwide), they were ecstatic! This achievement follows Irish Times’ wins from previous years: Top 10 Irish Pubs Outside of Ireland in 2015; Best Pub in the City (8 out of last 12 years).
The Stotherts are fortunate that their Coolshanagh Chardonnay is listed by the bottle at Irish Times Pub. However, that wasn’t the celebratory aspect. It was how impressive and honourable this accolade is and the perfect fit between Coolshanagh and Irish Times Pub. It’s almost serendipitous.
Tracing back to family traditions, Coolshanagh originated from Irish roots then eventually arrived in Victoria, like Irish Times. Irish pubs are known for their unique, cozy and friendly ambiance. This, like Coolshanagh, makes a perfect place for the gathering of friends.
Join us in celebrating this beautiful friendship between Coolshanagh and Irish Times by visiting the pub the next time you’re in Victoria!
How Impressive Was This Award for Irish Times Pub?
16,000 Irish pubs worldwide were screened for this award, including UK, Ireland, Europe, North America and more.
Congratulations to our friends!
- From Skip and Judy of Coolshanagh
[Conegliano, Italy] Sparkling wine is synonymous with holiday gatherings and good cheer. Tiny bubbles dancing in your glass immediately create a sense of celebration.
This holiday season, pop open a bottle of Prosecco Superiore DOCG, and discover why this legendary Italian sparkling wine is the modern benchmark for affordable luxury.
Not all Proseccos are the same – while all Prosecco comes from Northern Italy, the name “Prosecco Superiore DOCG” on the bottle signifies the top quality and highest standards in the vineyard and winery, as well as concentrated flavour and balance within each festive sip.
While being immensely enjoyable on its own, Prosecco Superiore DOCG is versatile enough to pair with almost any cuisine. It is produced in fully sparkling (spumante) and lightly sparkling (frizzante) styles. The wines tend to be dry, but sweeter examples are available.
The very best Prosecco Superiore DOCG grapes are grown approximately 50 km from Venice, on the cool, steep hills in the Conegliano Valdobbiadene of Northeast Italy. This area is so precious that it is a candidate for UNESCO World Heritage Site status. The Glera grape is the most widely used, showing floral notes of citrus, apple and pear. The grape is perfectly-suited to Charmat sparkling wine production, the best for preserving the varietal aromas of the grapes, keeping their primary scents as unaltered as possible; translating into a wine that is fruity and floral.
Travelling to taste these wines in person?
Wine lovers, you will want to attend Vino In Villa, the most important annual event devoted to Prosecco Superiore DOCG. The 21st annual festival is set within the heart of the hilly Prosecco Superiore region, and celebrates the area’s wine, food, culture and terroir.
In the wine trade?
In 2018, ambassadors from the Consorzio Tutela Del Vino Conegliano Valdobbiadene Prosecco will be pouring their wines at:
· Prowein (Düsseldorf, Germany) – March 18-20, 2018 (Hall 15, F21)
· Vinitaly (Verona, Italy) – April 15-18, 2018
Photo assets available here.
To find out where these wines are sold in Canada, please contact:
Amy Chen | amy@townhallbrands.com or Maddie Clerides | maddie@townhallbrands.com
Town Hall Brands 604-321-3295
Hard to believe that it’s already December 4th!
If you’re like us, you’re busy doing many things.
If you haven’t yet organized your holiday card outreach, fear not, you are not too late for an e-card (.jpeg image or .gif).
Our team can help you, as long as you let us know what your needs are by December 18.
Call the office at 604-321-3295 or email info@townhallbrands.com and Whitney or Leeann will help you.
A few examples of e-cards:
Examples of still .jpeg e-cards to send to friends and family.
A unique and fun holiday .gif e-card that animates.
News Release
[Duncan, BC] Over the past five years, a lot has changed at Blue Grouse Estate Winery, and they are celebrating these changes with a new web look.
Since the Brunner family purchased one of Cowichan Valley's oldest estate vineyards and winery in 2012, they have given the Island winery a complete makeover, with more than $10 million in investments into the vineyard, the creation of a new winery and tasting room, and the addition of onsite accommodation, the Grouse House.
When paired to the lineup of highly-praised Blue Grouse wines, these onsite amenities allow for an amazing visitor experience, including a vast range of wedding and corporate event packages.
With so much happening onsite at the winery, to create what is now the crown jewel in Vancouver Island's wine country, the external web presence required the same attention.
"This new website was created specifically for our online audience of people both old and new to Blue Grouse wines," says owner and proprietor, Paul Brunner. "With a timeline of our history, a new format to highlight our latest vintages and information on our wine club and events, we are proud to present to you a website that has been one year in the making."
For more information on Blue Grouse Estate Winery and to view the new site, please visit: www.bluegrouse.ca
This season's holiday hours:
Open Wednesday to Sunday from 11am-5pm from now until Dec 23rd.
Closed Dec 24th to 31st and open by appointment only in January.
FREE Shipping in British Columbia:
Take advantage of the exclusive offer for FREE shipping to anywhere in BC, Canada. Minimum six (6) bottles order; 2015 Quill Red and 2015 Quill White only. Offer valid from November 20th to December 17th. To order or to inquire on availability of wines, please contact 250-743-3834, tastingroom@bluegrouse.ca.
A reminder of upcoming events:
Singletree Winery is releasing its first batch of locally-made wine jellies starting today at the West Coast Christmas Show in Abbotsford, and we're here to tell you all about it!
For only $7.50 each, try all four flavours, from Hot Siggity to Citrus Pinot Gris. Enjoy spread on a lightly toasted fresh-out-of-oven scone or make it savoury as an add-on to your charcuterie plate. With no traces of alcohol content left after production, these jellies are made to share with the whole family.
(Our design team did these cute little labels.)
Perfect wine jelly add-ons to your party platters, that also fits perfectly into a stocking.
Details:
Where to get them:
Not going to the Christmas show? No worries!
Don't be jelly! Get yours today!
By Leeann Froese
Since the runaway hit movie Sideways came out in 2004, where the character Miles held nothing back in his hatred of Merlot, this noble varietal has been struggling to find its place once again, after previous years enjoying a huge wave of popularity.
Known for being soft, ripe and elegant, most Merlot wines are easy-drinking wines that can be enjoyed on their own or with food. Merlot is a very approachable grape with a medium to full-bodied palate presence.
Aside from being a very reliable standalone varietal wine, Merlot is commonly used by winemakers to blend into other red wines, as it gives a nice fruity softness that is sometimes required to even out a blend.
According to the British Columbia Wine Institute, by acreage planted, Merlot is the number one red wine varietal planted in BC. We are proud to work with BC winery clients that make delicious Merlot (or Merlot blended) wines for you to enjoy.
Soft, supple, and complex mouth-filling flavours of plum, cherry, and wild red berry dominate from start to finish.
$19.99
2015 Merlot
Ripe and rich with aromas of dark chocolate, vanillin oak, sun ripened plum and black cherry along with a refreshing note of dried wild herbs in the background.
$22.02
2014 Reserve Merlot
Lush black cherry, dried plum, fig and cocoa, a full body, and a lingering finish.
$41.40
2016 Cabernet Merlot (Calgary Flames)
A spicy nose with cassis and cedar and a palate filled with plum, cherry, and wild red berry.
$19.99
What do you think of Merlot? Are you like Miles in Sideways who says ‘no effing way’? Or are you ‘fill my glass, please'?
Today is apparently National Publicist Day. It seems you can choose any day of the week and there’ll be some reason to celebrate but for me I really DO want to celebrate this day.
I’ve been working in media relations for 20 years this year, and it has been a very interesting and wild ride so far. With a saturated market for content, and shrinking media outlets it’s more important than ever to have someone there to help you find your voice and then to have that voice be shared to the right audiences. That’s where we PR people come in.
We are thoughtful in finding ways to get your stories into the news, we're creative with budgets, and we're great connectors of people. It’s a unique skill set that makes a good PR person, and I am proud to employ a talented few, and know many more.
I never set out to be a PR person. I went to business school and studied marketing, but then when I landed my first marketing job with the BC Wine Institute, doing media relations and PR and sending press releases became part of what I had to do in my daily scope of work. (So I went back to school and got my PR certificate on evenings and weekends while I was working, and made sure that my education could meet the skill set for actual work I was doing.) Two decades later, I am so proud of the body of work I have produced.
Thanks to PR I have made numerous relationships across North America - some that I’ve turned into long-lasting friendships; and I have found myself among the cohort of other publicists in Vancouver that we love to collaborate with on an almost weekly basis. Here at Town Hall Brands I am lucky to have killer personalities working on our PR team: Amy Chen, Genevieve Dufresne, Maddie Clerides, and Mr. Sujinder Juneja, who each continually advocate on behalf of our clients to make sure their stories get told across different mediums each and every day.
To all my fellow PR people, and to my own team - Happy National Publicist Day; #gogetit!
By Leeann Froese
Having been in the industry for 20 years, the Canadian Wine Industry has been instrumental in my career. Without the support of Canadian wineries hiring us to do what we do, our boutique marketing agency, Town Hall Brands, would not have started, and evolved to where we are now, (helping wineries and wine regions from all over, as well as all the other lifestyle work we do).
We are grateful. We know that our livelihood depends on the health of these businesses, and we have made a donation. I also challenge anyone who works in the industry to do the same.
So I am asking you to stand by me, my fellow wine friends, and the whole industry, to help.
Canadian wineries want to be able to ship directly to you, no matter where you live in Canada. If markets outside the wineries' home provinces (Nova Scotia, Ontario, Quebec anbd BC is where wine is made in canada) do not become available to premium Canadian wines, many predict the industry will struggle over the long term.
Here's how you can help:
GIVE to the fundraising page via GoFundMe. Funds will be used for legal costs the Supreme Court of Canada.
Download the I Love Canadian Wine toolkit for strategies on how to spread the word.
Share this post online. Ask your friends to share.
The Canadian wine industry has thrived over the last three decades with wineries and grape growers working to create quality wines and build a loyal following.
It employs 38 thousand people, contributes billions to the Canadian economy and is a cornerstone of tourism. Wineries add richness to the culinary scene and buy local movement, and are a shining example of value-added farming and what can be achieved when we work together.
Collectively, we are committed to moving the bar even higher and to leaving a strong wine community for the next generation.
Please give what you can.
Thank you!
By Leeann Froese
A lack of knowledge in the wine world has landed Sunwing Airlines into some trouble. As reported in dozens of news outlets, and also in the Drinks Business, the airline is being sued by a man from Quebec who was served sparkling wine instead of champagne, which was promised in the promotional materials for the flight, that listed 'Champagne Service'.
At the time of this news share this lawsuit was not certified yet, so it'll be interesting to see where this goes. Aside from the litigious nature of this action that is creating a big reaction in the wine world and also all over the web, it made me think.
The heart of this issue is mainly about truthful advertising, but the use of the word Champagne in the airline’s marketing materials also could just be a copy writer’s mistake.
Anyone educated in wine knows that only wines produced in the Champagne region in France can be called Champagne just like only fortified wines made in Portugal can be called Port, and there are other examples that go on, including the capitalization and one-word writing of Icewine here in Canada. (As a marketing agency with a specialization in packaging & marketing wine, we know these things and would never let something like that get to print or into promotional materials.)
The word Champagne has become generic over time for any bubbly wine, just like Band-Aid for bandages or Kleenex for facial tissues, but what we need to remember is that these are all registered names for brands.
But how would a marketing person outside the wine industry know about the legality of Champagne? I guess the lesson here is if you're going to be talking about wine in relationship to your business, make sure that you know what wording to use.
This is creating a reputation hit to Sunwing, who now must defend itself in controversy, instead of promoting holiday vacation packages. Never fun for a PR team.
After the lawsuit was filed, Sunwing's website has been updated and now states that the passengers instead of 'Champagne service' will receive 'a welcome glass of sparkling wine'.
There is no one more brave, strong or influential in our lives than our mother. We know how much mothers do for us. They wear many hats. Our mothers are teachers, housekeepers, rule enforcers, book keepers, landscapers, nurses, chefs, counselors, taxi drivers and more. Not only are they all of these things, but their job never ends.
We checked in with two amazing ladies we work with, to learn what motherhood means to them and how their role at the winery may be similar to their role as a Mom...
Laura Preckel, Singletree Winery, Abbotsford, BC
Our Q: Is your role at the winery anything like motherhood?
Laura: Yes. I take care of the weddings and events. Each bride and groom that comes and books with us is like having a new baby. My job is to guide them, just as I would in motherhood. My brides need to know what rentals they need, what deadlines to meet. I try to ensure all my brides have everything they need from me to have the most magical wedding and the best experience possible. In motherhood, I try to ensure my kids have a memorable childhood. I provide them with the tools to have a successful, fulfilled and happy life.
Our Q: What is your favourite thing about being a mom?
Laura: Being a mom is scary! I say to myself all the time, am I doing this right thing? My favourite thing though is when I get hugs, cuddles and they say "I love you." Nothing makes my heart melt more. When my son reaches up to hold my hand, I know I made the right decision to become a mom. I never really knew how motherhood would change my life. It's the best thing that ever happened to me. I love my little creatures and family more than anything in the world.
Jenny Garlini, Blue Grouse Estate Winery, Duncan, BC
Our Q: Is your role at the winery anything like motherhood? If so, how?
Jenny: Yes. I’m behind the scenes making things happen. There are so many things that I do in my role at the winery that no one knows that I do. From ordering lunch for a team meeting to keeping track of inventory at four different locations, to submitting PST returns.
It is the same as motherhood – all the behind the scene jobs….making lunches, signing up kids for camps, getting rid of the outgrown clothes and toys, etc.
Making the home and winery run smoothly- that is my job.
Our Q: What is your favourite thing about being a mom?
Jenny: Knowing I can always make my kids feel better. They come to me for hugs, cuddles, kisses on ouchies, or a talk. My words and comforts make their tears go away. Nothing is better than that.
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These two ladies provide only a small window into the work of working moms, all over the world. Happy Mother’s Day to all the super awesome, inspirational, hard working moms out there.
And to the dads who are raising children by being both a Mom and Dad, Happy Mother’s Day to you too!
Client News Grouse House now open for reservations
Blue Grouse Estate Winery announces the highly-anticipated opening of Grouse House, an exclusive 'Bed & Bottle' retreat for wine lovers, exquisitely set within the heart of the historic estate vineyard.
Located within minutes from the quaint seaside community of Cowichan Bay and less than an hour from downtown Victoria, the Cowichan Valley wine experience has never been better.
The two-bedroom suite sleeps four, making it ideal for couples or a small family. A modern kitchen is the perfect place to create meals made from the treasures picked up at the Duncan Farmers Market. The panoramic outdoor patio space offers a barbecue and a place to lounge while enjoying a complimentary bottle of wine from Blue Grouse Estate Winery.
Other amenities include luxurious linens and towels, a gas fireplace, air-conditioning and complimentary WiFi. The Grouse House is perfect for wedding and honeymoon stays, family adventures, or small corporate retreats. Escape today and enjoy the very best that Island wine country has to offer.
For available dates and rates, email stay@bluegrouse.ca
Book online at www.vrbo.com/997490
Photos of the Grouse House for media found here.
About Blue Grouse Estate Winery:
Family-owned, sustainably-farmed and award-winning, Blue Grouse Estate Winery is located in Duncan, in the heart of the Cowichan Valley on Vancouver Island. The winery and surrounding vineyards are a sought after destination not only for sampling the winery's portfolio of award-winning wines, but also for evens, picnics, and family adventures.
The inspired winery facility was but with many sustainable elements including locally-sourced construction materials, the use of geothermal energy, onsite water collection and treatment, as well as other features that reduce energy consumption.
The Blue Grouse tasting room is open year round with season hours. For the hours when you plan your visit, visit bluegrouse.ca.
If you have any additional questions about Grouse House, please feel free to contact us at Town Hall Brands.
Happy International Women's Day!
With a number of our clients and team members being women, we want to celebrate International Women’s Day by highlighting the leadership and dedication of the women in Town Hall Brands' circle. Most of all, we invite you to help us celebrate and recognize these incredible women for their hard work and achievements.
Thank you ladies for everything that you do! Here is what the women #WithTownHall had to say about being a woman in the work force, what International Women's Day means to them, and why it's important to celebrate this day together.
"To me, the meaning of this day is as diverse as the individuals who celebrate it. It's about giving recognition to the women who inspire us, reflecting on our past struggles and achievements, planning for positive change in the future, and making the commitment to invest in the untapped potential and opportunities for future generations of women."
"The biggest challenge is the pressure I put on myself to exceed my own expectations in all aspects of my life. Trying to not only balance, but exes, in the multiple businesses, industry boards, volunteer activities, and family obligations, sometimes leaves very little time to take care of myself."
"Can you imagine not being able to vote? No, me either! International Women's Day reminds us where we've been and how far we've come, it celebrates all women, especially those that blazed the trails and fought for gender equality."
"International Women's Day is hugely important to me because it acknowledges that the fight for women's equality is far from being over. The community that has risen from today's feminist movement has not only inspired me to lift up other women, but to never stop learning about women's struggles around the world instead of focusing on issues solely on issues solely in my own line of vision."
"International Woman's Day is a remind that our fight is not over, and that we cannot take our rights for granted. I think this is incredibly important, especially in today's political climate. Women around the world still do not have social, political, and economic equality. Violence against women is not only a problem abroad, it is also not being adequately addressed in our own country. I believe it is essential to have a day dedicated to confronting and finding solutions to these issues."
"International Women's Day is a day to celebrate all women - all of the accomplishments we have made, as well as the work that still needs to happen to be seen as equals."
"My biggest challenge of being a woman in the workforce has been having my voice heard and sticking to a good work/life balance."
"I find it disheartening at times that we still need a day to call attention to our worth. That said, it means we have an official day to gain attention and celebrate women and their accomplishments the world over. It is a time to reinforce the love for the sisterhood."
"International Women's Day is a celebration of every step that we have taken in bringing equality to not only women but every individual in our society. As well, a reminder that together, we are stronger and we can make a positive difference in each other's lives."
Note from Leeann Froese:
If you follow us on social media, you will note that our design team has been working on a beautiful new label with an illustration from Darrell Underschultz, for the Reimers, a lovely Kelowna couple, for their new Mirabel Vineyards Pinot Noir.
This limited release Pinot made by Matt Dumayne is both bold and silky at the same time, and with only a few cases made, is sure to go quickly.
We are very proud to also handle the publicity for this new wine, and here is the official press release.
Mirabel Vineyards Announces Debut Release Reimer Family focused on terroir-driven Pinot Noir
Doug and Dawn Reimer are pleased to launch their inaugural Mirabel Vineyards wine with the release of the 2015 Pinot Noir, sourced exclusively from their South East Kelowna hilltop estate and vineyard overlooking the Okanagan Valley.
Mirabel, meaning "of wondrous beauty", perfectly represents the Reimer family's stunning South East Kelowna hilltop estate and vineyard overlooking the beautiful Okanagan Valley.
The sustainably-farmed Reimer Family Vineyard was planted in 2006 on a steep hill with both southwesterly and northwesterly aspects. Grapes were planted at high elevations over complex soils. Analysis of the terroir suggested the estate was best planted to specific clones of Pinot Noir, to be blended together for optimum colour, flavour, acidity, tannin and length. The yield is cropped at a low 2.5 tons per acre and harvested by hand. One-and-a-half acres of Chardonnay will be planted this spring.
The family's commitment to quality is realized with this first vintage release of 237 cases of a luscious, elegant, sustainably-grown Pinot Noir.
The 2015 Mirabel Pinot Noir ($70.00 for 750ml, $160 for 1500ml Magnum) was aged 11 months exclusively in French oak (30% new). Gentle handling, including gravity transfer from barrel to bottle, helped to maintain the subtle texture, rich fruit, soft spice and generous length. As the Reimers do not yet have a winery, this wine was made at Okanagan Crush Pad by chief winemaker Matt Dumayne.
Mirabel Vineyards was founded through Doug and Dawn's shared love of travel, and the belief that the creation and sharing of wonderful food and incredible wine is one of life's greatest joys. Following a vacation to the Okanagan in 2004, the couple purchased an exclusive piece of property that was ideal for growing grapes. The fruit was previously sold to other wineries, but it will now be reserved for the Mirabel Vineyards label.
Initial praise for the Pinot Noir includes a review from noted BC wine authority John Schreiner, who described it as having "great purity of fruit". A saignée-method Pinot Noir Rosé and a Chardonnay will be released later this year.
"We believe that what is in the bottle is more than just wine; it is a place and time; a snapshot of the vineyard. We invite you to join us, as we pursue our dream." - Doug and Dawn
Those seeking access to these limited-production wines are invited to sign up at mirabelvineyards.com.
If you are a member of the trade seeking an allocation, please contact info@mirabelvineyards.com.
For media, or anyone who wants to know more about the Mirabel Vineyards story, download the information kit HERE.
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4 BC WINERIES TO DISCOVER The wine world convenes February 11-19 for the Vancouver International Wine Festival.
In 2017, the wine world celebrates Canada in its 150th year of Confederation. Meet BC wine pioneers and stars that continue to shape the industry and taste their amazing wines.
DOWNLOAD a PDF: Four BC Wineries to Discover at VIWF
3 Story Starters
1. Industry disruptors, who carve a path for BC wine, then and now Christine Coletta | Stephen Cipes | Harry McWatters
2. Trends in BC Wine Sparkling Wine | Organic | On site experiences | City Winery
3. Organic Okanagan Stephen Cipes' 2020 vision - great plans for the health of the Okanagan Valley
Meet the wineries...
1) Haywire
Discover The ‘New’ Okanagan okanagancrushpad.com | @Haywirewine | @OKCrushPad
Industry icon Christine Coletta & husband Steve Lornie built Canada’s first custom-crush facility on Switchback Organic Vineyard. With the input of lauded international consultants Alberto Antonini and Pedro Parra, winemaker Matt Dumayne is turning heads and garnering acclaim for his natural wines made using state-of-the-art concrete tanks, native yeast and minimal additives. With the help of Pedro, the team is working hard to shape a new direction by understanding terroir.
Talk to: Christine Coletta – co-owner, one of Canada’s most astute wine marketers Matt Dumayne – winemaker Pedro Parra – internationally–lauded terroir expert
2) Summerhill Pyramid Winery
Leading the Organic Movement summerhill.bc.ca | @SummerhillWine
Summerhill Pyramid Winery has led the BC organic movement since the Cipes family purchased the vineyard in 1986. The winery was certified organic in 2007, with biodynamic certification for its Kelowna vineyard following in 2012. Winning national and international awards for its pyramid-aged wines, Summerhill is Canada’s foremost producer of sparkling wine and is BC’s most visited winery. A tireless change maker, founder Stephen Cipes is at the helm of the Okanagan 2020 initiative to transition the entire valley to 100% organic by the year 2020.
Talk to: Stephen Cipes - founder Ezra Cipes - CEO and a BC wine leader Eric von Krosigk - winemaker
3) Evolve Cellars
Welcoming Wine Country with Celebrational Approachability evolvecellars.com | @EvolveCellars
Evolve Cellars is a celebration of BC’s next generation, Christa-Lee McWatters Bond, daughter of industry pioneer, and chair of the BC Wine Institute, leads Evolve Cellars in embracing the traditions of BC wine industry to create today’s winery experience. Whether it’s a picnic on the sun-drenched patios with lakefront view or an onsite meal at E Restaurant, Evolve Cellars will leave you with an experiential journey to Okanagan Wine Country. Start yours with a glass of its approachable and affordable wines.
Talk to: Christa-Lee McWatters-Bond – oversees the winery; chair of the BC Wine Institute Nadine Allander – winemaker Tristan MacLaggan – hospitality director
Complete Winery Experience in Downtown Penticton timewinery.com | @TimeWinery
Led by president and CEO Harry McWatters, a 50-year veteran of the British Columbia wine industry. Harry has done many firsts in his career: founding the BC Wine Institute, introducing VQA to BC, and bringing Meritage to Canada, for a few. Throughout his career, he has celebrated that winemaking is about time and place. Now the TIME is to innovate and do another “first”: a heritage theatre is being revitalized into a fully-functional winery and experience centre in downtown Penticton.
Talk to: Harry McWatters – president, grandfather of the industry Lawrence Buhler – winemaker
These are only a few ideas; let us help you with stories.
To arrange interviews with the winery principals, for images and more information, please email Genevieve Dufresne or Amy Chen or call the Town Hall Brands office at 604-321-3295
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