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Meet Pedro Parra #withTownHall

By Leeann Froese Well  its FriYAY - and a new week to bring you an amazing person #withTownHall!

If you are new to reading this blog or new to our company – we want you to know that we are proud that we have a big network, and we are continually meeting new and interesting personalities.

This week #withTownHall, we are rolling in on #featurefriday to introduce you to an international terroir specialist, Pedro Parra.

Pedro Parra, Coolshanagh and Okanagan Crush Pad, terroir specialistPedro is a soil and terroir consultant from Chile.  To keep it simple, he assesses vineyard soil and determines which grape varietals will grow best based on soil type and composition. This includes digging pits and truly understanding the soil since different soil types yield different results in finished wine.

Pedro's clients are mainly located in Chile, Argentina, and Italy, but he also works in Sonoma, British Columbia, Armenia, Uruguay, and Burgundy.

In BC, Pedro works with three of Town Hall's PR clients. Beginning in 2012, he joined the Okanagan Crush Pad team as their terroir consultant and been apart of their journey ever  since helping them continue to move forward in crafting pure Okanagan wines. In 2014, Pedro assessed the soil of Coolshanagh Vineyard and noted the vineyard's soil was in the top 15% in the world. Along with the vineyards in the Okanagan, Pedro consults with the Blue Grouse Estate Winery team in Cowichan Valley on their winemaking.

In this position, he has dug over 20,000 pits around the world to help winemakers create the best wine possible, because it's not about the soil-it's all about the wine. When Pedro chooses his wine he considers soil type & region over varietal.

With all that being said will you help us say hello to Pedro?

Leave a comment below – or go give this post a like or share on Facebook or Twitter


So A Genie From the Finger Lakes Grants You Three Wishes…

by Sujinder Juneja Following two successful conferences in Santa Barbara, California and Penticton, British Columbia, in August 2015, I will be participating in my third-in-a-row Wine Bloggers Conference #withTownHall; this year in Corning, New York and hosted by the wineries of the Finger Lakes AVA.

Seneca Lake Courtesy of Finger Lakes Wine Country

Although the region has been growing grapes (a mixture of native Vitis Labrusca, European Vitis Vinifera and French-American hybrids) since 1829, it’s still a small and arguably emergent region, with production levels such that few of their wines make it all the way to the left coast. I am very excited to finally get a chance to gain a better understanding of what makes these cool-climate wines, and the Finger Lakes region itself, so unique.

So when I was asked to pick the ‘top three’ things that I really wanted to learn while I was visiting (and tasting), here’s what I came up with:

I Love to Get My Hands Dirty

When people use the word ‘terroir’ to discuss the specific traits of different wine regions in the world, it’s important to note that the concept doesn't just refer to the soil. ‘Terroir’ translates loosely as a “sense of place” and refers not only to the complex geology within the soil itself, but also the geography (aspect, slope), the climate, the weather and even the surrounding flora and fauna that may have an effect on the agricultural crop in question.

Seneca Lakes Courtesy of Finger Lakes Wine Country

Coming from British Columbia, which is also described as a cool climate wine region, one of the first things I want to learn about the Finger Lakes AVA is what makes its terroir so special for the wine that it produces. Both regions share a similar history of commercial wine development, each of them dating back to the mid 1800s when grapes were first planted by the clergy for use in sacramental rituals. Each region experimented with native vines and hybrids before moving towards increased plantings of the European Vitis Vinifera varieties, to varying degrees of success. I want to learn more about the geology and geography that adds to the bright and minerally flavours of the Finger Lakes wines.

The Right Grape for the Right Place

The fact that both British Columbia and the Finger Lakes have shared a similar path in terms of varietal experimentation forces me to think about the reasons some grapes are planted more than others. Some are chosen for their ability to ripen properly in a given climate, while others are chosen because they are more fashionable or commercially viable, even if the resultant wine suffers in quality. The more winemakers, grape growers and soil specialists I speak to, the more I realize that it doesn't make sense to plant consumer-friendly, but slow-ripening varietals, like Cabernet Sauvignon, for example, in regions that simply don’t get the heat units to enable them to fully mature to produce balanced wines. It makes more sense to plant grapes and produce wine that matches the ‘terroir’ of the vineyard.

It’s been noted that the wines of the Finger Lakes region are fresh, with naturally high acid and low alcohol – you’ll have to look elsewhere for wines with rich intensity and depth of fruit. French vignerons are way ahead of the game, having studied their own terroir for centuries. That’s why you don’t see Cabernet Sauvignon in Burgundy and you don’t see Pinot Noir in Bordeaux. The grapes suit the land and produce the best possible wines. So although Riesling and Pinot Noir (both very fashionable varietals) have become the dominant plantings in the region, the second thing I want to experience about the Finger Lakes AVA is these less-recognized varietals which have been developed specifically for the region. When is the last time you sipped a Cayuga White or a Valvin Muscat? It’s my aim to try as many of these unique varietals as I can, hoping to find some new favourites in the process.

A European Invasion

The ForgeCellars Team, LR: Justin Boyette Louis Barruol Rick Rainey Courtesy of Forge Cellars

The third thing I really want to know about the Finger Lakes AVA is: what is it that is so exciting about the region that makes it attract some of the highest profile international winemakers to start their own projects there?

The first I heard about was Louis Barruol, owner and winemaker at Chateau de Saint Cosme in Gigondas (and one of my favourite all-time wineries), who is one of the most acclaimed and respected winemakers in the entire Rhone Valley, if not the world.

He recently partnered with local Finger Lakes investors to create Forge Cellars, a winery in the Seneca Lake AVA that focuses exclusively on Riesling and Pinot Noir. With more than 500 years of family experience making wines from Syrah, Grenache and Mourvedre and Viognier in hot Southern France, what made him invest in Riesling and Pinot Noir in cooler upstate New York?

Paul Hobbs and Johannes Selbach Courtesy of Weingut Selbach-Oster

More recently, a joint venture was announced between leading California winemaker and consultant Paul Hobbs and the Mosel Valley’s Johannes Selbach that saw them purchase a 67-acre site on the southeastern shore of Seneca Lake that will ultimately be planted with 45 acres of Riesling, Gewürztraminer and Pinot Blanc.

What is it about the Finger Lakes that drew these two titans of the wine industry together? It’s a big question, but I aim to find the answer.

August can’t come soon enough. Very much looking forward to exploring the Finger Lakes wine region from August 13-16 at this year’s Wine Bloggers Conference.