By Leeann Froese Well its FriYAY - and a new week to bring you an amazing person #withTownHall!
If you are new to reading this blog or new to our company – we want you to know that we are proud that we have a big network, and we are continually meeting new and interesting personalities.
This week #withTownHall, we are rolling in on #featurefriday to introduce you to an international terroir specialist, Pedro Parra.
Pedro is a soil and terroir consultant from Chile. To keep it simple, he assesses vineyard soil and determines which grape varietals will grow best based on soil type and composition. This includes digging pits and truly understanding the soil since different soil types yield different results in finished wine.
Pedro's clients are mainly located in Chile, Argentina, and Italy, but he also works in Sonoma, British Columbia, Armenia, Uruguay, and Burgundy.
In BC, Pedro works with three of Town Hall's PR clients. Beginning in 2012, he joined the Okanagan Crush Pad team as their terroir consultant and been apart of their journey ever since helping them continue to move forward in crafting pure Okanagan wines. In 2014, Pedro assessed the soil of Coolshanagh Vineyard and noted the vineyard's soil was in the top 15% in the world. Along with the vineyards in the Okanagan, Pedro consults with the Blue Grouse Estate Winery team in Cowichan Valley on their winemaking.
In this position, he has dug over 20,000 pits around the world to help winemakers create the best wine possible, because it's not about the soil-it's all about the wine. When Pedro chooses his wine he considers soil type & region over varietal.
With all that being said will you help us say hello to Pedro?