[Summerland, BC] – The team at Haywire Winery is thrilled to announce the much-anticipated return of its Lunar New Year limited edition wine, Haywire Lunar Red, in celebration of the Year of the Dragon. This release marks a continuation of a tradition that began with the winery’s first Lunar New Year wine in 2014, when the team at Haywire was the first BC winery to release a Lunar wine label.
Available in limited quantities at $23.88 per bottle, Haywire Lunar Red is poised to capture the hearts of wine enthusiasts and cultural celebrants alike as they enjoy the Lunar year festivities. The Year of the Dragon begins on February 10, 2024.
To secure your bottle of Haywire’s Lunar Red, visit Haywire's online store.
Haywire Lunar Red is a meticulously crafted blend of Merlot, Cabernet Franc, and Cabernet Sauvignon, from the winery’s premium vineyards. This rich and sophisticated wine features a complex flavour profile of juicy red berries layered with licorice, dark chocolate, and brambly fruits. Perfectly complementing a broad spectrum of Asian cuisine, it pairs wonderfully with stir- fried vegetables, pan-seared sablefish, BBQ duck, or can be savoured on its own.
Haywire Lunar Red | Photo credit: Melissa Leung
In keeping with Haywire’s commitment to community and cultural engagement, a portion of the proceeds from this special edition wine will be donated to the Vancouver Chinatown Foundation. The Vancouver Chinatown Foundation is a registered charity committed to the revitalization of Chinatown, one of Canada’s most iconic neighbourhoods. The Foundation is dedicated to building a more resilient and inclusive community by promoting the well-being of those
in need, while preserving Chinatown’s irreplaceable cultural heritage. Its ongoing projects focus on creating a lasting positive impact such as affordable housing, and cultural and economic development.
“The revival of Haywire Lunar Red is more than reintroducing a beloved wine; it’s to recognize the cultural diversity of our province and to celebrate the Lunar New Year,” said Craig Pingle, general manager of Haywire Winery.
“The previous releases of our Lunar New Year wines went viral with incredible popularity, and we are proud to support the Vancouver Chinatown Foundation with this launch.”
More Ways to Celebrate the Lunar New Year with Haywire
Download the Guide to Pairing Asian Flavours with Wine
Coupled with this wine release, Haywire has also re-released its food and wine pairing booklet for the Asian market. A decade ago, the team worked with well-known food author Stephanie Yuen and the late journalist Nathan Fong to develop a guide on how to pair Asian-influenced flavours with the flavour profiles that emerge from BC wines. The guide aims to get people to think of pairing wine with Asian cuisine both at home and while dining out.
The Guide to Pairing Asian Flavours with Wine can be downloaded here.
Celebrate the Lunar New Year At Haywire Winery
This Lunar New Year, Haywire is once again hosting a celebration at the winery. The event will feature colourful Asian décor, lively music, passed appetizers and a special selection of wines including the newly unveiled Haywire Lunar Red.
Celebrate the spirit of the dragon on February 10th, at either 5 to 6:30pm or 7 to 8:30pm.
Tickets are $25/person and people can reserve through Tock or by contacting the winery 250.494.4445.
Enter to Win a Prize
Finally, the public has a chance to win a Haywire Lunar New Year prize pack through Instagram. Vancouver digital creator and blogger David Peng is collaborating with Haywire to give away a Lunar New Year celebration bundle. Follow the winery @haywirewine or David @pickydiner on Instagram to learn more.
Lunar New Year celebration at Haywire Winery | Photo credit: Lionel Trudel
More About Haywire Winery:
In 2009, Haywire began as a virtual wine brand at Switchback Organic Vineyard. Today, Haywire is renowned in Canada and Europe for its cool-climate wines, emphasizing "less is more" winemaking. Chief winemaker Matt Dumayne's signature style features the use of state-of-the-art concrete vessels, natural yeast, and a gentle touch, resulting in vibrant, textured wines. The winery, with a fresh label and a year-round tasting lounge, offers visitors in Summerland a chance to enjoy personalized service with scenic lake and vineyard views while savouring their beloved Haywire wines.
To secure a bottle of Haywire's Lunar Red, visit Haywire's online store.
Retail and on-premise customers looking to list the Lunar wine contact Andrew Raines 604-505-2257 | andrew@okanagancrushpad.com to discuss pricing and allocation.
Media photos for download here.
Media contact: Sierra Simpson sierra@townhallbrands.com.