Meet Alison Scholefield With Town Hall

By Leeann Froese

It’s Saturday – that means it’s time to introduce you to a new personality #withTownHall.

This does not mean they work as part of our team, or are our client (although sometimes they are).

We just interact with so many amazing people that we want to expand networks and introduce them to you, and you to them.

This week #withTownHall please meet Alison Scholefield.

If you like this post please feel free to share it so others can meet her too!

Alison Scholefield is the sales ambassador for Summerland winery, Okanagan Crush Pad, representing her family’s wines Haywire and Narrative.

Perhaps her future was fated at an early age. Visitors to the Canadian booth at Vinexpo in 1992 might have seen Alison happily colouring under the table while Mom, Christine Coletta, poured Icewine.

Back in those days Alison's nickname was 'Bub' and now Haywire's much loved sparkling wine carries her name. (Look for the Bub where fine wines are sold.)

Alison loves being a part of her family's business and and having the opportunity to be involved in Vancouver’s amazing wine and food culture

Can you please say hello to Alison with a comment – or go give this post a like or share on Facebook or Twitter so more people can meet her too!

Meet the People #withTownHall Behind The Bottles at the 2014 Colour BC VQA Fall Release Trade Tasting Event in Vancouver

The end of summer in British Columbia marks a time to celebrate the beautiful colours and flavours of our local fall grape harvest. On September 17, the British Columbia Wine Institute is hosting its annual Colour BC VQA Fall Release Tasting Event to bring together 90 passionate BC wineries and local trade in exploring the bountiful wine growing regions of BC, while tasting the bursting flavours of BC VQA’s fresh new releases. Talented winemakers and winery team members will be onsite to unlock your palates with a cornucopia of flavours that will lead us into the Fall. There’s really no better way to celebrate the season than with like-minded wine enthusiasts who share the same passion, industry, goals and stories.

Whether you are a winemaker, sales specialist, winery owner, media, or wine buyer, this is a must-attend trade only event that provides an easy, one-stop opportunity to connect with prospective suppliers, industry partners, and media on the latest trends, insights, products, and winemaking techniques.

But with more than 350 BC VQA wines on showcase, how can you make the best out of a mere four-hour tasting event? Read on for some tips from our team...

Do your homework.

 This means…

o   Find out which wineries will be at the event

o   Research the wineries

o   Make a list of the people, wineries, and products you want to see

o   Jot down questions you have for the principals

o   Allocate total time you want to spend at the event and at each individual booth

o   Bring your business cards, a fresh palate and open-mind to share your passion with like-minded wine enthusiasts

To start, we have highlighted a few winery clients in the room with unique stories and flavours that you will not want to miss.

Summerhill Pyramid Winery, Kelowna, BC

 “A gathering of farmers, winemakers, artists, environmentalists, visionaries, and wine enthusiasts who think outside of the bottle to create organic wines with a story.”

• Experience the debut tasting of 2013 Summerhill Vineyard Riesling
• Understand the benefits of biodynamic farming in creating a diversified and healthy ecosystem that promotes healthy crops and balanced wines
• Become enchanted with the history of Summerhill, including their leading sparking wine program and learn the story behind the magic of the pyramid

Founded with the 1991 vintage, Summerhill Pyramid Winery, in the Okanagan Valley, BC, is Canada's largest certified organic winery, BC's first Demeter certified biodynamic vineyard, and Canada's foremost producer of sparkling wine.

Winemaker Eric von Krosigk oversees the portfolio of BC VQA wines that have earned the winery the title of 'Canadian Wine Producer of the Year' from the International Wine & Spirits Competition in London, England. The winery, owned by the Cipes family, is also home to the Sunset Organic Bistro, a two-hundred seat restaurant with a panoramic view of Okanagan Lake, serving food grown and raised by local organic producers, including Summerhill's own on-site permaculture-style vegetable garden.

More background reading on Summerhill Pyramid Winery's organic and biodynamic farming practices can be found here.

For more information, visit www.summerhill.bc.ca Like Summerhill on Facebook or follow the winery on Twitter @summerhillwine.

Who to meet:

Ezra Cipes is proud to carry on the family legacy at Summerhill Pyramid Winery as CEO. Like his father Stephen, Ezra has a multitude of passions and talents. At Summerhill Pyramid Winery, Ezra Cipes is responsible for day-to-day operations, marketing, and leadership. He is a talented musician, and has completed courses in vineyard management and in permaculture design.

What you will taste:

• 2008 Cipes Blanc de Noirs $34.90 - A magical transformation to sparkling white wine from black grapes
• 2013 Summerhill Vineyard Riesling $29.90 - Made with 100% estate-grown biodynamic fruit. Fermented with wild yeasts from the vineyard.
• 2013 Alive Organic White $19.95 – Supremely versatile, every day white wine.
• 2011 Alive Organic Red $24.95 – Bold, deep and smooth.

Okanagan Crush Pad, Summerland BC

“Home of Canada’s first purpose-built custom crush facility with signature wines fermented and aged in concrete wine tanks.”

• Enjoy the sparkles and bubbles of The Bub while meeting the Bub herself, Alison Scholefield
• Taste Haywire’s signature Rosé – Summerland in a glass
• Learn about Canada’s first custom-crush facility and concrete wine tanks

Haywire is an old Canadian term that refers to wire once used for baling hay, which tended to tangle in a chaotic way. It is also an apt description of winery owner Christine Coletta and Steve Lornie's transition from the city to owning a vineyard and winery. The learning curve was steep, but as the first wines hit the market (in 2010) it became apparent that the journey was the reward. Since planting the 10-acre Switchback Vineyard, Christine and Steve have gone on to open Canada’s first purpose-built custom crush facility (Okanagan Crush Pad Winery in 2011) and have now begun planting the first 20 acres of vines at their 312-acre Garnet Valley Ranch. Haywire is committed to crafting wines that tell the story of the new Okanagan.

For more information see www.haywirewinery.com and like Haywire on Facebook or follow on twitter @haywirewine

Who to meet:

Alison Scholefield is arguably the youngest winery principal you will find in the room and she has been in the wine industry since birth. Now as the winery ambassador and sales team liaison for Haywire and Okanagan Crush Pad, it’s her job to communicate with customers, the public and wine club members. You can ask her about where to find the wines, and anything that’s happening at the winery. Also find out why Haywire’s sparkling wine ‘The Bub’ was named after her.

Rebeka Eriksson and Amy Hollenbach are Haywire’s friendly, skillful and customer-oriented sales agents. From the wine cellar to the retail floor stock, these two have everything you need to know about customer needs. Whether it’s product knowledge, wine pairings, customer service, promotional tactics, or purchasing opportunities, Amy always has new and innovative insights for you to take home.

What you will taste:

• 2013 Haywire White Label Pinot Gris $19.90 – Bursting with citrus notes, intriguing sweet and savoury herbs.
• 2012 Haywire White Label Pinot Noir $22.90 – Gently aged in old French oak barrels. Loaded with bright cherry aromas and flavours.
• 2012 Haywire Pinot Noir Rosé   $19.90 – One taste and you’ll vote it ‘Best BC Rosé of the Year’.
• 2012 Haywire ‘The Bub’ Sparkling Wine $24.90 - Filled with love and sparkles. A lively expression of Okanagan freshness and a tribute to the lovely Alison.

Mt. Boucherie Family Estate Winery, West Kelowna, BC

“Our roots run deep. We have been here since the beginning of the Okanagan wine industry and are proud to own and manage some of the oldest vineyards in the valley.”

• Taste award-winning VQA wines while celebrating the bounty of family-grown vineyards
• Meet witty and talented winemaker, Jim Faulkner to learn the inspiration behind every wine bottle
• Gain insight into viticulture techniques and tips on maintaining a historic family-owned vineyard

Mt. Boucherie Family Estate Winery's award-winning wines reflect the bounty of the Gidda family's 100 percent estate-grown grapes, family-owned and operated since 1968. Mt. Boucherie has evolved from a masterful grape grower into one of British Columbia's premier wineries, which opened its doors in 2001. Mt. Boucherie's goal is to produce the finest white, red and dessert wines for every palate. Led by winemaker Jim Faulkner and his team, the winery produces a diverse and delicious range of reds, whites and Icewines. Incredibly food friendly, the variety of Mt. Boucherie wines available ensures there's a bottle to match any palate, plate and mood.

Their history and passion for wine is yours to enjoy. Your way.

For more information on Mt. Boucherie, please visit mtboucheriewinery.com, and Like Mt. Boucherie on Facebook or follow Mt Boucherie on Twitter.

Who to meet:

Jim Faulkner has lent his passion and exquisite palate to the cellar at Mt. Boucherie since 2009. As a wine enthusiast, Jim studied business at Calgary’s SAIT Polytechnic in addition to the winery assistant program at Okanagan University College. With decades of experience in winemaking and an eye for the unique terroir on Vancouver Island and in the Okanagan Valley, Jim has created many award-winning wines for Mt. Boucherie, many of which he credits to be from the high quality of vineyards, welcoming environment, and supportive team efforts.

Don Pfeffer is Mt. Boucherie’s well-versed and personable sales agent that always puts the need of the client first. With extensive experience in the winery industry, Don never fails to pair you with the glass of wine that will take your taste buds and dining experience to a new level.

What you will taste: 

• 2012 Pinot Noir $21.00 – Lighter red. Slightly smoky with aromas of raspberry jam, vanilla bean, and candied apple.
• 2010 Family Reserve Syrah $25.00 – Well balanced. Aromas and flavours of black pepper, dark berries, and liquorice highlights.
• 2013 Pinot Gris $16.00 – Fruit forward with aromas of fresh pears, apple and melon. Citrus and honey on the palate.
• 2013 Ehrenfelser $17.00 – Refreshing white with tropical notes of mandarins. Bright acidity on the finish.

SpierHead Winery, Kelowna, BC

“Big things come in small packages - this is what SpierHead is about. All of our wines are hand-harvested by a small, dedicated team to deliver rich, yet elegant flavours and aromas to your tasting experience.”

• Discover why SpierHead has been gaining so many accolades of late – from BC and across the country.
• Experience their pride and joy – Pinot Noir sourced from their estate vineyards in South East Kelowna.
• See if you can spot winery owners Bill and Marina Knutson around the room – they’ll be happy to share details on their wine club and how to be part of very special winery-only events.

SpierHead Winery is named for its stunning location along Spiers Road on the benchlands in South East Kelowna. Part of the East Kelowna Wine Trail, SpierHead has been turning heads since opening in 2010, and was named “Best New Winery” at the 2012 BC Wine Awards. The winery’s focus is on wine produced from a combination of sustainably farmed, estate-grown grapes, and premium fruit sourced from vineyards in the Okanagan.

For more information visit www.spierhearwinery.com, Like SpierHead Winery on Facebook and follow Spierhead on Twitter.

Who to meet:

Lisa Hill is SpierHead’s account lead from Christopher Stewart Wines & Spirits. Knowledgeable and attentive, Lisa brings with her an extensive portfolio in the winery industry. Whether you are a retailer, winemaker, or wine sommelier, Lisa loves to share her tasting experience with you. Chances are, you will walk away with insight on a new wine and trend you’ve never tasted.

Winery owners Bill and Marina Knutson In addition to dealing with SpierHead affairs in Vancouver, Bill and his wife Marina spend 50 - 75 days per year in Kelowna, where Bill finds that there is never any shortage of tasks to be done in the winery and vineyard.

What you will taste:

• 2012 Pinot Noir (White Label) $22.00 - All but sold-out, the well-received 2012 will give you a lead-in to the much-anticipated next vintage.
• 2013 Chardonnay $23.00 - Full cluster pressing and low temperature fermentation. Hints of apricot and cool climate orchard fruits.
• 2012 Riesling $22.00 – Clean, crisp fruit and terroir-driven flavours. Refreshingly honest approach.
• 2013 Pinot Gris $20.00 – Rich, well balanced. Plenty of freshness to match its tropical flavours.

*All wines listed in this post can be ordered online through Summerhill Pyramid Winery, Haywire, Mt. Boucherie Family Estate Winery and SpierHead Winery.

And… if you are NOT attending this tasting, but want to meet or know more about any of these clients, then contact us info at townhallbrands dot com.

BC Wineries to Watch For at the Vancouver Bloom Trade Only Tasting

Trade: celebrate the arrival of fresh, local, home grown ingredients and gentle weather, with the annual Wines of British Columbia Spring Release Tasting.With more than 80 BC wineries showcasing more than 300 premium BC VQA wines, the event is sure to provide a wonderful overview of BC VQA wines!

We encourage trade and media who are attending to stop by the tables of our clients, and we have provided you with a bit of intel about each.

Journalists: we can help you with any interview requests for the visiting winery principals.

Winery: Mt Boucherie Family Estate Winery Located: Kelowna Who you will meet: Winemaker, Jim Faulkner and representatives Don Pfeffer and Mario Rodi What you will taste: 2013 Pinot Gris 2012 Family Reserve Chardonnay 2012 Family Reserve Gamay Noir 2009 Summit Reserve Syrah Need to know facts: this winery just quietly goes about its business making incredible wines which reflect their soft personality. All of their wines are 100% family owned and grown. Mt. Boucherie holds the province's largest acreage of family-owned vineyards - more than 300 acres. They sell their grapes to many others in BC since the 1970s, and keep a small and interesting assortment for themselves and their wine program.

Winery: Okanagan Crush Pad Located: Summerland Who you will meet: Alison Scholefield and Rebeka Eriksson What you will taste: 2012 Haywire Syrah 2011 Haywire Canyonview Pinot Noir 2012 Haywire The Bub Sparkling Wine 2012 Haywire Switchback Pinot Gris Need to know facts: Okanagan Crush Pad is the first in Canada to extensively use concrete tanks, and wines that are fermented and aged in concrete carry the Raised in Concrete™ designation. See what differences you think the use of concrete makes. The Haywire sparkling wine, the Bub, is named after Alison Scholefield, who will be at the table.

Winery: SpierHead Winery Located: Kelowna Who you will meet: Owners, Bill and Marina Knutson What you will taste: 2013 Rosé 2013 Pinot Gris 2012 Chardonnay 2011 Persuit Need to know facts: This tiny relative newcomer of a winery flies under the radar for many, but keeps capturing accolades and awards in every competition enetered. For example, the Rosé, which the owners will pour at the table, was just granted 90 points from DJ Kearney in Wine Align.

Winery: Summerhill Pyramid Winery Located: Kelowna Who you will meet: CEO, Ezra Cipes and Winemaker, Eric VonKrosigk What you will taste: 2013 Organic Riesling 2013 Ehrenfelser 2011 Organic Pinot Noir Need to know fact: The Cipes Brut just captured the Best Sparkling Wine in Canada at the All Canadian Wine Championships. The winery recently released its first lower sulphite wines, on account of the use of a nitrogen generator in the cellar. Ask Eric and Ezra about it.

And... if you are NOT attending Bloom, but want to meet or know more about any of these clients, then contact us info at townhallbrands dot com.

Meet Haywire Winery and Summerhill Pyramid Winery at the 2014 Vancouver International Wine Festival

By Leeann Froese Oh it's on!

Vancouver International Wine Festival runs from February 24 to March 2, 2014. Our Town Hall team is attending various events throughout the festival, and we have two winery clients that are exhibiting: Haywire, and Summerhill Pyramid Winery. Both will have amazing VQA wines and bubbles you HAVE to try!

Now we will share the details on what you can expect from each of our BC winery clients during the festival, and we have some handy image downloads at the end.

Haywire Winery, Summerland BC

Of special note:

• Haywire will be making its inaugural appearance at this festival

• Meet the Bub herself, Alison Scholefield, who is likely the youngest winery principal in the room (25)

• Haywire is co-owned by Christine Coletta, who is an iconic Canadian wine marketer

• The Vancouver Sun has a table and they will also be featuring Haywire at their table

Wines you will find at the Haywire table:

• Haywire Rosé 2011 - $20 New release! #365 days of rosé indeed

• Haywire Switchback Vineyard Pinot Gris 2012 - $23 Taste the difference of a wine that has been Raised in Concrete^tm

• Haywire Canyonview Pinot Noir 2011 - $35 Critically-acclaimed, concrete-aged Pinot

• Link to Global Focus: the Bub 2012 - $25 taste why everyone loves this crisp sparkler

Who you might meet:

Alison Scholefield is arguably the youngest winery principal you will find in the room and she has been in the wine industry since birth. Now as the winery ambassador and sales team liaison for Haywire, it's her job to communicate with customers, the public and wine club members. You can ask her about where to find the wines, and anything that's happening at the winery. Also find out why she has Haywire’s Sparkling wine the Bub named after her.

Julian Scholefield is the operations manager at the winery, and also president of the Summerland area Bottleneck Drive winery association. Julian oversees the coordination in the cellar of Haywire, Bartier Scholefield, client Bartier Brothers as well as several other client wines, including bottling, deliveries, on-site activities, as well as liaising with the vineyard teams, including the team that is planting the new Garnet Valley Vineyard.

Matt Dumayne is the winemaker for Haywire. Originally from New Zealand, and with 25 vintages under his belt crafting award-winning wine in Central Otago, California, Australia, and Oregon, Matt brings unparalleled insight and passion to the winemaking program. You can speak to Matt about the ways that he is approaching the Haywire portfolio, as well as some of the special projects he's working on which *sneak peek* include an orange wine…

Bonus events where you will taste Haywire wines:

BC PAIRED: INDULGE YOUR SENSES - Gamay Noir 2012, Gewürztraminer 2012

25 UNDER $25 - The Bub Traditional Method Sparkling Wine 2012

About Haywire

Haywire is an old Canadian term that refers to wire once used for baling hay, which tended to tangle in a chaotic way. It is also an apt description of Christine and Steve’s transition from the city to owning a vineyard and winery. The learning curve was steep, but as the first wines hit the market (in 2010) it became apparent that the journey was the reward. Since planting the 10-acre Switchback Vineyard, Christine and Steve have gone on to open Canada’s first purpose-built custom crush facility (Okanagan Crush Pad Winery in 2011) and are now getting ready to plant the first 20 acres of vines at their 312-acre Garnet Valley Ranch. Haywire is committed to crafting wines that tell the story of the New Okanagan.

For more information see www.haywirewinery.com – like Haywire on Facebook or follow on twitter @haywirewine

Summerhill Pyramid Winery, Kelowna BC

Of special note:

• Stephen Cipes is a pioneer of the BC wine industry and the grandfather of BC’s organic wine movement, and you can meet him

• You are lucky, lucky, lucky that Summerhill is pouring Cipes Ariel at this festival. In late 2012 Summerhill Pyramid Winery held a tasting at Hawksworth where in this fascinating tasting event, celebrated sommelier instructor, wine judge and journalist DJ Kearney guided guests through the taste experience of the lovely Cipes Ariel, side by side with France’s iconic Champagne, Krug Grande Cuvee. The wines were accompanied by a unique tasting menu that celebrated British Columbia ingredients as inspired by the tradition of French degustation, prepared by Chef David Hawksworth and his talented team.

The idea to pour the Ariel beside Krug was sparked by a wine shop host and tour guide from Epernay, (who has worked at both Moët and Krug), who suggested the wine reminded him of the Krug style. Winery CEO Ezra Cipes was inspired to conduct his own research. The media in attendance thought putting the Ariel beside the richness, layered complexity and elegance of the Krug was very brave, and while this was never intended to be a competition, the idea was to illustrate how this special sparkling wine can stand alongside the world’s best. And it did. And it does.

• Bonus: taste the Cipes Rose and Cipes Ariel over at the special Vancouver Sun table as well

• Bonus 2: the BC Wine Institute will be pouring Cipes Brut at their table

Wines you will find at the Summerhill table – All link to the Global Focus of bubbly wines!

• Cipes Brut - $26.95 The winery’s flagship bubble, which has won gold medals internationally every year since its release in 1991

• Cipes Rosé - $26.95 Gold Medal, Top 10 Sparkling Wines of competition - 2013 Effervescents du Monde

• Cipes Blanc de Noirs 2008 (pre release) Sneak peek! Say no more...

• Cipes Ariel 1998 - $85 Gold Medal - 2012 World Wine Awards, Chicago, Illinois; 92 points - Anthony Gismondi; 90 Points: Beverage Testing Institute

Who you might meet:

Founder Stephen Cipes moved to Kelowna in 1987 after a successful real estate career in New York. Ready for a career move to get in touch with the earth, Stephen was horrified when he saw the pesticides sprayed on his new vineyard and immediately transitioned to organic growing. With his jovial, convivial personality, Stephen Cipes is the spiritual guide and visionary behind Summerhill Pyramid Winery. He has so much to share.

Ezra Cipes is proud to carry on the family legacy at Summerhill Pyramid Winery as CEO. Like his father Stephen, Ezra has a multitude of passions and talents. At Summerhill Pyramid Winery, Ezra Cipes is responsible for day to day operations, marketing, and leadership. He is a talented musician, and has completed courses in vineyard management and in permaculture design.

Eric von Krosigk is winemaker and viticulturist at Summerhill, and as the winery’s first winemaker, has been associated with Summerhill since its inception. Leading the winery’s organic growers, von Krosigk works with some of the Okanagan’s best grapes to produce world-class wines. Despite the fact he wins numerous awards each year, Eric remains one of the most approachable and humble BC vintners. Also notable is that Eric is president of the Okanagan Wine Festival board.

Bonus events where you will taste Summerhill wines:

BC PAIRED: INDULGE YOUR SENSES - 2011 Baco Noir, 2010 Cabernets

ALL ABOUT BUBBLY! - Cipes Brut

About Summerhill Pyramid Winery

Summerhill Pyramid Winery, located in the Lakeshore district in Kelowna, BC, is Canada’s largest biodynamic and organic winery, producing more organic wine than the rest of the Canadian wine industry combined. In addition, Summerhill is Canada’s most visited winery and foremost producer of sparkling wine. Winemaker Eric von Krosigk oversees the portfolio of BC VQA wines that earned the winery the Canadian Wine “Producer of the Year” trophy at the International Wine & Spirits Competition in London, England in December 2009 as well as a trophy for “Best International Bottle Fermented Sparkling Wine” from this same competition in 2010. The winery, owned by the Cipes family, is also home to Summerhill’s organic Sunset Bistro, serving food grown and raised by local organic producers, including an onsite permaculture-style vegetable garden. The mission of the entire Summerhill team is to produce exceptionally good tasting wines organically, support local organic food growers in the bistro, and provide unforgettable experiences for all its guests.

For more information, visit www.summerhill.bc.ca find Summerhill on Facebook or follow the winery on Twitter @summerhillwine.

Enjoy and use these downloads:

Need an image you don't see here, or more info? Contact our media team leeann@townhallbrands.com or sujinder@townhallbrands.com

Haywire Rosé 2011

Haywire Switchback Vineyard Pinot Gris 2012

Haywire Canyonview Pinot Noir 2011

Haywire The Bub 2012

Haywire Gamay Noir 2012

Haywire Gewürztraminer 2012

Photo of Okanagan Crush Pad - home of Haywire, credit Lionel Trudel

Do you like the group photo of bottle above? Download a copy.

Summerhill Pyramid Winery Cipes Brut

Summerhill Pyramid Winery Cipes Rosé

Summerhill Pyramid Winery Cipes Ariel 1998

Summerhill Pyramid Winery 2011 Baco Noir

Summerhill Pyramid Winery 2010 Cabernets

Photo of Summerhill Pyramid Winery, credit Kevin Trowbridge