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Serendipity Winery & DinnerPartyYVR are the perfect pairing

serendipity dpyvrOn Saturday, April 9, 2016, Serendipity Winery will support the charitable DinnerPartyYVR (#DPYVR) for the fourth consecutive year. The Naramata winery is generously donating their BC VQA wine to simultaneously-hosted dinner parties across Vancouver with over 500 anticipated home cooks and diners. 100% of ticket sales from each dinner is donated to a charity of the hobby chefs’ choice. To date, Serendipity has helped participating hobby chefs raise more than $30,000 for charities across BC. Founded in 2013, DinnerPartyYVR has connected hundreds of hobby chefs, diners, charities, and partners around dinner tables across Vancouver for great conservations, marvellous meals, and a whole lot of fun. This year, more hobby chefs than ever will be invited to host dinner parties in their homes while raising funds for their favourite charity. 100% of ticket sales are donated. After dinner, everyone gathers to celebrate at an after party featuring live entertainment, treats and more opportunities to mix and mingle with new friends and charity representatives.

What: DinnerPartyYVR (#DPYVR)

When: Saturday, April 9, 2016

Dinner: 6:00 - 8:00 pm with over 500 anticipated home cooks and diners

After Party: 8:30 - 11:00 pm @ location TBD

Tickets are on sale now at There you can search the various dinners and locations and buy tickets, which will move quickly. Every year to date has sold out in advance, so don’t delay.

“We’re thrilled to again be supporting DinnerPartyYVR,” says Judy Kingston, owner of Serendipity Winery. “It’s a wonderful experience meeting all the hobby chefs and pairing one of our wines to suit their meal. Giving back to the community is what we’re all about.”

Follow along on Facebook, Twitter and Instagram for the latest updates.

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Vancouver Canadians Run for a Cause This Season

We are back - with our fifth annual $5-run initiative  Suggested Tweet:

Back again in #YVR! For every run @VanCanadians game, @TownHallBrands pledges $5 to C's Foundation. Cheer on the C's #withTownHall.


The News:

[Vancouver, British Columbia] The start of baseball season with the Vancouver Canadians not only marks a great traditional Vancouver experience at the Scotiabank Field at Nat Bailey Stadium, but also a tradition of annual giving-back to the Vancouver Canadians Baseball Foundation (VCBF) for Town Hall Brands, a Vancouver-based marketing agency.

Returning for its fifth consecutive year, Leeann Froese and Andrew von Rosen, co-owners of Town Hall Brands, are back again with the $5-run initiative (watch the video!) in which Town Hall donates $5 to the Foundation for every run scored by the Vancouver Canadians this season. To date, nearly $10, 000 have been raised and 50 children have received support to play baseball through the Vancouver Canadians Baseball Foundation and Town Hall Brands since, the beginning of the initiative in 2011.


"We've worked with Vancouver Canadians for more than a decade. As soon as the Foundation launched, we knew it would be important for us to be a part of it," shares von Rosen.

As longtime baseball fans and supporters of the Foundation, von Rosen and Froese started the $5-run initiative to support the VCBF's work in providing local children in need with the opportunity to play baseball through a summer mini league. For many children, this translates into an experience of discovery, teamwork and most importantly, lifetime friendships to enhance their daily lives.

"We're parents, too. We want to lead other children in a healthy and active lifestyle, as much as we want for our child. Being able to put a child on a diamond with a smile on their face is an incredibly valuable experience for both the child and us. Not to mention, it helps to build community," says Froese.

Whether you're a sports fan or not, the Town Hall Team invites you to join in cheering on the C's to score more runs and add even more to the $5-initiative to support our community.

For game schedule for Vancouver Canadians, please visit:


"We Are Looking for a Wine Sponsor"



By Leeann Froese Let’s Explore the World of Wine Sponsorship Requests

Because we are lucky enough to promote wineries, we receive many requests to ask our clients for sponsorship. Before I talk about how your request might be a fit, I will first rant a little…

You might not believe this, but wineries get asked to give their wines away every single day. Can you think of another for profit industry that is asked to give their manufactured goods away on a daily basis? Why should a winery give you free wine?

Wineries are for profit businesses. Even when they contribute wines, they need to pay hard costs for the product, handling, and taxes on any wines they donate. If your request is for a for-profit business or ticketed event, then the wineries that we work with are generally not interested in making donations. They're generally only interested in making a donation if there's a charitable cause attached to it, or if there is a partial purchase to be joined by a donation. So don’t ask. Work the cost of wine into your budget and purchase it. Or get a license, buy the wine and sell it at your event and make your profit that way.

Experience tells me that unless wine is an integral part of an event, attendees don’t care or remember the wines they are served. So any wineries giving wine under these circumstances are giving it away without expecting anything in exchange. This is RARE. Again, wineries are for profit, just like shoe stores, spas, restaurants and charity fundraisers.

Due to wine being an adult and beverage alcohol, our clients do not consider partnerships or giving to youth athletic organizations, schools, projects or programs for minors under the age of 19, religious and denominational organizations, or motorized sporting events.

If you made it through the rant and still think you have a good sponsorship fit, then consider the following:

Wineries will sometimes go into partnership with other companies if they have the same target customer and collaboration makes sense. They may do this for personal reasons, or for reasons of social responsibility or maybe purely marketing. These sorts of partnerships are developed strategically and are usually a tactical part of a winery’s marketing plan.

If there is a charitable component to what you are doing, this might influence the winery’s situation. People that own wineries are passionate and caring people, and support community causes when they fit. There are myriad worthy causes but unfortunately not all causes make sense for our clients to support.

We scrutinize charitable asks on behalf of our clients, and to manage your expectations, many do not want ad-hoc requests at all, because as I mentioned, they have alliances with specific charities that they celebrate throughout the year.

Most wineries look for a minimum of three months before they make a decision on supporting an event. In order that you may work together with a winery in the most mutually beneficial way, we ask that sponsorship requests be made in writing preferably three months in advance of when your promotion begins. We will review your request and see if there is a fit with our clients and then get back to you as soon as possible.

To ensure we receive all the required information, as well as to assist you better, we request you include all of the following information in your proposal to us:

Detailed description of what the wine will be used for, including:

  • Name of organization or association.

  • History, purpose, type of event and what charity will benefit.

  • What you are requesting from a winery (quantified): how much wine are you asking for and expected number of event attendees, if applicable.

  • What you are proposing to offer as sponsorship benefits. How will the winery be recognized for their donation? From our experience, a logo and thank you in print is no longer sufficient to meet the marketing in exchange for this kind of support.

  • Include a list of other promotion/event sponsors.

  • What is the advertising support that will include the winery?

  • The profile of your audience. Please be as specific as possible.

If you have a sponsorship package, please include it with your request.

It is important for the winery is to know how their wines will be handled. Please include:

  • Who will serve the wine?

  • How will it be served?

  • What kind of glassware will be used?

  • Who holds the special occasion license?

Any requests that are missing the components above will not be considered. We want to ensure that organizations requesting product give the donation as much thought as the wineries do.

Once all of the requested information is compiled, send your request in writing to

Meet Annika Reinhardt With Town Hall

By Leeann Froese It's Saturday - that means it's time to introduce you to one of the fabulous personalities in the world #withTownHall

This does not mean they work as part of our team, or are our client (although sometimes they are).

We just interact with so many amazing people that we want to expand networks and introduce them to you, and you to them.

This week #withTownHall we introduce you to Annika Reinhardt

Annika Reinhardt


I wanted to introduce you to Annika this weekend, because she is also known as Social Bites; and next weekend Social Bites is hosting something very special: #dinnerpartyYVR.

Partnered by Cressey, and sponsored by one of our clients Serendipity Winery#dinnerpartyYVR is a social dining event that has connects Vancouverites in around the home dinner table, all to raise funds for charity. More than 30 hobby chefs cook for strangers in their homes, and the guests pay to attend, but all proceeds of each dinner are donated to a charity of the hobby chef's choosing.

"This event provides the platform to do social good while enjoying good food and new friends" Annika says. And to date, $15,000 has been raised for Canadian charities!

The next #dinnerpartyYVR takes place on Saturday, March 28, 2015

Whether you know already know Annika or not, please help us support her and say hello.

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