Ever feel so overwhelmed trying to plan for the year that you’re often getting things done last minute? Don’t stress, we’re here to help! We’ve put together a timeline to help you stay on track.
Remember that creating marketing materials takes time. Allow three to four months for a wine label design from start to finish (and don’t forget the bottle shots images!). Get ready for your wine shop opening for the season with signage and point-of-sale materials. And start thinking about your holiday needs at the end of summer.
Below is a graphic for a visual representation. Text to follow.
For questions and/or graphic design help, contact us at info@townhallbrands.com.
Winter (December, January, February)
- Advertisements: You should have your advertisement budget planned for the year. Now’s the time to get those campaigns and ads created.
- Wine Labels & Bottle Shot Images: Whether you are refreshing your labels, updating the vintages and back labels, or designing a whole new label – it’s time to start this process to prepare for your spring release.
- Prepare for updated press materials for media queries.
- Tasting materials: Below are some materials you may need for your tasting room opening:
o Highway signage for visitors
o Shelf talkers
o Portfolio list
o Signage for winery (tasting fees, etc)
o Tasting cards
o Neck tags
o Shelf tags
SPRING (MARCH, APRIL, MAY)
- This is the time to make sure all your labels are done in time for your spring release.
- Bottle Shot Images: With the labels finalized, this is a great time to get bottle shot images made. They can be used in your sell sheets, online store, advertisements, or to fulfill media requests.
- Is your press kit up to date?
- With the busy tasting season coming up, is your wine shop ready for visitors?
Summer (June, July, August)
- Wine Labels & Bottle Shot Images: Whether you are refreshing your labels, updating the vintages and back labels, or designing a whole new label – it’s time to start this process to prepare for your fall release.
- Packaging: Wine cases, bottle cap enclosures, prep for bottling
- Holidays: It’s not too early to think about your holiday offerings, and this is actually the best time to do it! Below are some materials you may need, for your clients and for your sales team.
o Shelf talkers
o Technical sheets
o Portfolio booklets
o Holiday offerings sell sheets
o Wine club offers sell sheets
o Advertisements
o Holiday cards – printed or ecards
o Tasting cards
Fall (September, October, November)
- Holidays: Finalize your holiday pieces to make the most of your year-end sales
- Point-of-sale materials: Need updates to your current marketing materials?
o Business cards
o Rack cards
o Brochures
o Banners