Summerland Winery Okanagan Crush Pad Heads to Europe for Prowein

We've got some big news for one of our BC wine clients! Summerland's Okanagan Crush Pad will be making its first foray into the European market, debuting at ProWein Dusseldorf March 13 to 15.

Established in 2011, Okanagan Crush Pad's reputation has grown quickly in regard to their efforts in organic growing and natural wine making. Owner Christine Coletta credits international consultants Italian winemaker Alberto Antonini and Chilean soil expert Pedro Parra for the winery's vision. While Antonini has been working with the winery since 2010, Parra joined the winery team in 2012 in order to choose and design a new vineyard site, Garnet Valley Ranch. Its first harvest will be this year.

“We are all on the same page with respect to the direction we are traveling. The real heavy lifting falls to our viticulture and winemaking teams who have followed the road map drawn by Antonini and Parra perfectly,” notes Coletta.

The winery is capable of 35,000 cases annually and initially developed as the first purpose-built custom crush winery in Canada. While Okanagan Crush Pad crafts their portfolio wines Haywire and Narrative exclusively in concrete tanks, they also choose to focus on small lots of premium wines.

The winery team aims to craft wines that showcase the natural beauty of the Okanagan Valley and so additives such as yeast and nutrients are not used, except in their bubbles.  “We want the wine community to discover what excites us about our growing region, and we feel Prowein is an excellent place to start,” said Coletta.

 

Representing the winery at Prowein will be owner Christine Coletta, her daughter Alison Scholefield, winery business partner David Scholefield, and brand ambassador Michael West. The natural wines from Haywire will be showcased, made from grapes grown on Switchback Organic Vineyard, as well as their Ancient Method sparkling wine from the Narrative roster.

NOTE to those headed to Prowein: go see Haywire with all the Canadian wineries, who will be located in Hall 9/D48.

Take a photo of yourself with the winery principals or the wines and send it to us on social media @townhallbrands. Tag it #gohaywire #prowein - we can't wait for you to meet our amazing clients!