As we wind down World Cider Day, we look at one of the fun brand refresh projects our team did recently.
Formerly The BX Press, Cambium Cider Co. is celebrating its 10th anniversary by opening a beautiful new restaurant and giving the cidery a new look and name.
The cidery, run by Dave and Missy Dobernigg, has been operating since 2013, on their family farm in Vernon, British Columbia, that was established in the 1940s. With the influx of locals and visitors, the cidery decided it was time to expand and add a farm-to-table restaurant to the property, in collaboration with Chef Christian Scott.
What does the name mean?
Cambium is the living layer of a tree where energy, growth, and connection occur.
Missy and Dave came to Town Hall Brands to refresh the brand look to go along with the new name, by eliminating the former character stories that defined each cider and pivoted the focus to be on where the cider comes from and the delicious liquid.
Along with refreshing the labels, Town Hall Brands created a new logo for Cambium. Keeping the theme of organic growing and a focus on the generational onsite orchard led us to create an apple containing abstract overlapping tree rings to represent the Cambium brand.
The Town Hall Brands team found our inspiration for the new labels in the natural beauty of the tree rings. Using cross sections from the Spartan trees in the 3rd generation orchard, the Town Hall Brands design team first photographed the wood, and then painted created custom paintings of each cut.
Watercolour was selected as the medium for these labels, as paint’s transparent nature allows us to create layers within the artwork that mirror the natural layers in the tree. Each ring painted on the labels depicts the cambium layer from that year of growth – showing each year of provision from the tree.
Our challenge in designing the labels was how to make each sku easily identifiable immediately so that the Cambium team can grab the correct bottles quickly in a busy tasting room. We solved this problem by adding a colourful shadow under the artwork on each label that corresponds to the flavour of the cider inside.
These shadows were designed to act as an exterior ring connecting the cider flavour to the tree, and they were given soft interior edges to mirror the watercolor artwork.
Now, when people visit Cambium Cider Co. in 2023, they can:
See how the team at Cambium is bringing to life the shared vision to create a space where people can enjoy real food, authentic cider, and connect to the land.
Enjoy good food paired with good cider, set in a third generation (transitional) organic orchard, at the heart of the vision.
Chef Christian Scott together with Dave & Melissa Dobernigg hope you will come relax and enjoy good food, drink, and company with them at Cambium.
