Nominate those workers who deserve the kudos
The BC Restaurant and Foodservice Association (BCRFA), Sumac Ridge Estate Winery, Save-On-Foods stores, and Town Hall Brands are proud to collaborate to call on the public and industry to #StandUpforService.
Name and Celebrate
In this campaign, from March 1 to May 23 people are asked to visit BCRFA.com and share stories of colleagues, servers, cooks, friends, or businesses who are providing a welcoming and unique dining experience while following best practices to combat COVID-19.
The 12-week program recognizes excellence in all the forms that it takes in these times. The efforts of the dedicated personnel that work each day to provide a top-notch dining experience deserve to be recognized, and it is easy to make a nomination online with just a few clicks.
Each week, an outstanding restaurant worker (must be of legal drinking age) will be selected to receive a $100 Save-On-Foods gift card and a gift from Sumac Ridge Estate Winery. At the end of the 12-week promotion, four individuals will be chosen to each receive a special Sumac Ridge Estate Winery gift and a $250 gift card to Save-On-Foods. These superstar restaurant workers will also be highlighted on the BCRFA and BC Tastes Better Instagram pages (@BCRFA and @BCTastesBetter).
A Call to Action for Industry
Members of the restaurant industry are asked to help spread the word about this campaign by getting creative with their posts or download a kit here with materials for an e-blast, social media, and posters for their staff rooms.
To help build positive momentum and encouragement for restaurant workers across our province, members of the industry and the public are asked to use the hashtag #StandUpForService and tag @BCTastesBetter @sumacridgewine and @SaveOnFoods on posts. It is also important to follow these accounts to find out who are the winners each week.
Ian Tostenson, president and CEO, BC Restaurant and Foodservices Association says, “We are incredibly proud of the efforts that restaurant, foodservice and pub staff are making to ensure that restaurants are rising to the occasion in the face of the most challenging time in a century. It takes a lot of effort and diligence to be on the front line,” he continues “and we want restaurant staff to know we are there to support them and encourage them.”
Save-on-Foods’ managing director of public affairs and corporate social responsibility Julie Dickson also shows her support to hospitality workers. “Save-On-Foods is proud of their more than 105 years of history supporting local vendors, suppliers and partners. Recent events highlight the need to help those who support our business. Standing up for Service is an opportunity to show our support and appreciation to all those impacted service workers.”
For more information please visit www.bcrfa.com/stand-up-for-service