As you wrap up for the holidays, are you getting things done last minute? Or are you waiting until January?
Don’t stress, we’re here to help, and we’ve put together a timeline to help you stay on track.
Remember that creating marketing materials takes time. As a rule of thumb allow three to four months for a label design from start to finish, and don’t forget the product shot images! If you are a winery or cidery, plan for your spring opening with signage and point-of-sale materials. And while we are in the middle of the winter holidays now, next year start thinking about your holiday needs at the end of summer.
Below is a graphic for a visual representation. Text to follow.
These lead times can guide your year-long design and marketing activities
For questions and/or graphic design help, contact us at info@townhallbrands.com.
WHAT TO DO AT DIFFERENT TIMES OF YEAR:
WINTER (DECEMBER, JANUARY, FEBRUARY)
Advertisements: You should have your advertisement budget planned for the year. Now’s the time to get those campaigns and ads created. Keep in mind print, broadcast, digital, and influencer collaborations.
Labels & Bottle Shot Images: Whether you are refreshing your labels, updating the vintages and back labels, or designing a whole new label – it’s time to start this process to prepare for your spring release.
Prepare updated press materials for media queries.
Tasting materials: Below are some materials you may need for your tasting room opening:
o Highway signage for visitors
o Shelf talkers
o Portfolio list
o Signage for winery (tasting fees, etc)
o Tasting cards
o Neck tags
o Shelf tags
SPRING (MARCH, APRIL, MAY)
This is the time to make sure all your labels are done in time for your spring bottling and release.
Bottle Shot Images: With the labels finalized, this is the time to get bottle shot images done. They can be used in your sell sheets, online store, advertisements, or to fulfill media requests.
Is your press information kit up to date?
With the tasting season coming up, is your retail shop ready for visitors?
SUMMER (JUNE, JULY, AUGUST)
Wine & Cider Labels & Bottle Shot Images: Whether you are refreshing your labels, updating the vintages and back labels, or designing a whole new label – it’s time to start this process to prepare for your fall release.
Packaging: Wine cases, bottle cap enclosures, prep for bottling
Holidays: It’s not too early to think about your holiday offerings, and this is actually the best time to do it! Below are some materials you may need, for your clients and for your sales team.
o Shelf talkers
o Technical sheets
o Portfolio booklets
o Holiday offerings sell sheets
o Wine club offers sell sheets
o Advertisements
o Holiday cards – printed or ecards
o Tasting cards
FALL (SEPTEMBER, OCTOBER, NOVEMBER)
Holidays: Finalize your holiday pieces to make the most of your year-end sales
Point-of-sale materials: Need updates to your current marketing materials?
o Business cards
o Rack cards
o Brochures
o Banners
NEED help with this?
The Town Hall Brands team is here for your graphic design, branding and marketing needs. Shoot us an email info@townhallbrands.com and we will create a custom plan for you to make sure your deadlines are met.