BRANDING (2008 - 2012)
You name it, we did it! When Pam & Mick Luckhurst sought to change the name of their winery we started from scratch. We encouraged the winery team to ‘give back’ their previous winery name Golden Mile Cellars, as their neighbours sought to use the name Golden Mile as a DVA. The emergent tagline “It’s All About The Dirt” set the stage for a complete change to a new name and look. All brand touch points were revised and new promotional materials developed.