BRANDING (2016 - PRESENT)
Mirabel, “of wondrous beauty”, perfectly represents the stunning hilltop estate and vineyard overlooking the beautiful Okanagan Valley. The brand was created across all touchpoints, packaging, brand usage guidelines, advertising, promotional materials and more. With the inaugural release being a small lot, silky, high end Pinot Noir, the packaging needs to be as sophisticated as the wine. A custom illustration forms the identity, and layers of texture and high end finishes bring the brand to life.