Narrative
BRANDING (2020 - PRESENT)
Narrative tells the story of the Okanagan, a region of extremes: home to both an arid desert landscape and cold snowy winters. From this rare place, Matt Dumayne and the team at Okanagan Crush Pad craft a portfolio of wines and spirits under the Narrative label. Inspired by Vancouver artist Scott Sueme, who was also commissioned to graffiti the exterior of the winery, the label is bold, modern and uncomplicated - symbolic of the new style of winemaking used to create these wines and spirits.
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