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Public Relations Case Studies

Scroll down for some examples of PR work we've done for clients. 
Reach out if you'd like to discuss or see more.

 

Okanagan Crush Pad

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Winery Launch and Ongoing Publicity

Client

Okanagan Crush Pad

Mission

From launch, to generate awareness for and publicise the winery and its wine, and then maintain momentum.

Background:

Purpose built as Canada’s first custom crush winemaking facility, Summerland’s Okanagan Crush Pad is the home to Haywire wines and Narrative wines and spirits. The winery team is known as one of the most thought-leading in Canada, with support from top notch international consultation, and incredible organically-farmed vineyards.

Solution and Process

From inception, the winery, its team members, and its wine and spirits have been promoted in traditional broadcast and mainstream press, as well as with wine critics, bloggers and digital influencers.
The Town Hall Brands team has media-trained the spokespeople for Okanagan Crush Pad, to ensure they are on message and camera-ready.

Outcome

  • From its controversial launch, the winery has been consistently in the public eye via press exposure. The winery receives a lion’s share of interviews, TV coverage and digital impressions.
  • Having excellent and trained spokespeople as well as a well-developed photo library has been a worthy investment.
  • The Town Hall Brands team has successfully nominated the winery and its team members for varying accolades, including awards for business innovation, as well as winning the winemaker a spot on the Western Living Foodie of the Year top 10 list.

Spot Prawn Festival

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Event Publicity

Client

Chefs’ Table Society

Mission

To promote the event, drive ticket sales traffic, and to educate the public about the organization.

Background

The annual Vancouver-based, Spot Prawn Festival, organized by The Chefs’ Table Society of BC (CTS) has been running for more than 10 years. This free event features cooking demos, live music, family friendly activities, the opportunity for guests to purchase and eat fresh spot prawns, and more.

Solution and Process

One-on-one media and influencer outreach for coverage along with press releases and calendar listings. We worked with CTS member chefs to place them in TV and radio segments to pre-promote the event.

Outcome

All 2,000 tickets to the Spot Prawn Festival were sold out well in advance of the event date. Publicity included a landslide of local and national coverage on various platforms including: broadcast, print, and digital.


Evolve Cellars

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Brand Launch and Ongoing Publicity

Client

Evolve Cellars

Mission

Promote Evolve Cellars and its wines as approachable, affordable, aromatic, and ideal for celebrating every step taken in life.

Background:

Evolve Cellars opened in 2015 and celebrates the evolution of the BC wine industry and its amazing wine lover customers with fresh, approachable wines. The winery team’s philosophy is that every choice you make has an intention – to accomplish, create, and grow. The winery encourages its consumers to #RaiseAGlassTo whatever they feel fosters their next step forward, whether that’s a celebration of a milestone or simply a celebration of themselves.

Solution and Process

The Town Hall Brands team launched the winery and continues its ongoing PR. In addition to those that write and broadcast about wine, outreach is focused toward mainstream and lifestyle media, and also digital influencers (media outlets that align with the lifestyle aspect of the winery’s branding.)

Outcome

The winery has been consistently embraced by the traditional media, digital cognoscenti, and the public from launch (you will see the Evolve Cellars bottles all over Instagram).


Barn Burner BBQ

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Event Publicity

Client

Angie Quaale

Mission

To generate public attendance and awareness for the event. 

Background

The Barn Burner BBQ is an annual free community event in Chilliwack, BC that features a fully-sanctioned BBQ competition.

Solution and Process

Town Hall Brands has publicized this event from its inaugural year, through traditional media relations and by working with digital influencers and bloggers. TV segments with Angie Quaale pre-promoted the event. Thought leaders and media were invited to attend to judge the Black Box portion of the competition.

Outcome

Attendance rate for the event reached 4,000 people. More than 30 pre-and post event media impressions were generated from print, broadcast, and digital media outlets.


Grocery & Specialty Food West Show

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Event Publicity

Client

Canadian Federation of Independent Grocers

Mission

To generate media awareness and create social media content to promote engagement about the show.

Background

The Grocery & Specialty Food West Show (GSFW) is a business-to-business grocery exhibition and conference that attracts more than 2,000 retailers and 180 manufacturers from across Canada who connect to network, identify new business opportunities and connect on the industry’s latest trends and innovations.

Solution and Process

A combination of traditional and digital media outreach in the publicity plan. The Town Hall Brands team also performed outreach and engagement through client’s social media channels.

Outcome

Within two months, 34 media impressions were secured including: three TV, four radio, two print and 25 digital. This resulted in approximately 50 million impressions from local, national and worldwide news outlets.