Meet Haywire Winery and Summerhill Pyramid Winery at the 2014 Vancouver International Wine Festival

By Leeann Froese

Oh it’s on!


Haywire and Summerhill will showcase their wines

Haywire and Summerhill will showcase their wines at Wine Fest

Vancouver International Wine Festival runs from February 24 to March 2, 2014. Our Town Hall team is attending various events throughout the festival, and we have two winery clients that are exhibiting: Haywire, and Summerhill Pyramid Winery. Both will have amazing VQA wines and bubbles you HAVE to try!

Now we will share the details on what you can expect from each of our BC winery clients during the festival, and we have some handy image downloads at the end.

Haywire Winery, Summerland BC

Of special note:

• Haywire will be making its inaugural appearance at this festival

• Meet the Bub herself, Alison Scholefield, who is likely the youngest winery principal in the room (25)

• Haywire is co-owned by Christine Coletta, who is an iconic Canadian wine marketer

The Vancouver Sun has a table and they will also be featuring Haywire at their table

Okanagan Crush Pad, home of Haywire and Switchback Vineyard

Okanagan Crush Pad, home of Haywire and Switchback Vineyard Lionel Trudel Photo

Wines you will find at the Haywire table:

• Haywire Rosé 2011 – $20 New release! #365 days of rosé indeed

• Haywire Switchback Vineyard Pinot Gris 2012 – $23 Taste the difference of a wine that has been Raised in Concretetm

• Haywire Canyonview Pinot Noir 2011 – $35 Critically-acclaimed, concrete-aged Pinot

• Link to Global Focus: the Bub 2012 – $25 taste why everyone loves this crisp sparkler

Who you might meet:

Alison Scholefield is arguably the youngest winery principal you will find in the room and she has been in the wine industry since birth. Now as the winery ambassador and sales team liaison for Haywire, it’s her job to communicate with customers, the public and wine club members. You can ask her about where to find the wines, and anything that’s happening at the winery. Also find out why she has Haywire’s Sparkling wine the Bub named after her.

Julian Scholefield is the operations manager at the winery, and also president of the Summerland area Bottleneck Drive winery association. Julian oversees the coordination in the cellar of Haywire, Bartier Scholefield, client Bartier Brothers as well as several other client wines, including bottling, deliveries, on-site activities, as well as liaising with the vineyard teams, including the team that is planting the new Garnet Valley Vineyard.

Matt Dumayne is the winemaker for Haywire. Originally from New Zealand, and with 25 vintages under his belt crafting award-winning wine in Central Otago, California, Australia, and Oregon, Matt brings unparalleled insight and passion to the winemaking program. You can speak to Matt about the ways that he is approaching the Haywire portfolio, as well as some of the special projects he’s working on which *sneak peek* include an orange wine…

Bonus events where you will taste Haywire wines:

BC PAIRED: INDULGE YOUR SENSES – Gamay Noir 2012, Gewürztraminer 2012

25 UNDER $25 – The Bub Traditional Method Sparkling Wine 2012

About Haywire

Haywire is an old Canadian term that refers to wire once used for baling hay, which tended to tangle in a chaotic way. It is also an apt description of Christine and Steve’s transition from the city to owning a vineyard and winery. The learning curve was steep, but as the first wines hit the market (in 2010) it became apparent that the journey was the reward. Since planting the 10-acre Switchback Vineyard, Christine and Steve have gone on to open Canada’s first purpose-built custom crush facility (Okanagan Crush Pad Winery in 2011) and are now getting ready to plant the first 20 acres of vines at their 312-acre Garnet Valley Ranch. Haywire is committed to crafting wines that tell the story of the New Okanagan.

For more information see – like Haywire on Facebook or follow on twitter @haywirewine

Summerhill Pyramid Winery, Kelowna BC

Of special note:

Stephen Cipes is a pioneer of the BC wine industry and the grandfather of BC’s organic wine movement, and you can meet him

Summerhill Cipes Ariel• You are lucky, lucky, lucky that Summerhill is pouring Cipes Ariel at this festival. In late 2012 Summerhill Pyramid Winery held a tasting at Hawksworth where in this fascinating tasting event, celebrated sommelier instructor, wine judge and journalist DJ Kearney guided guests through the taste experience of the lovely Cipes Ariel, side by side with France’s iconic Champagne, Krug Grande Cuvee. The wines were accompanied by a unique tasting menu that celebrated British Columbia ingredients as inspired by the tradition of French degustation, prepared by Chef David Hawksworth and his talented team.

The idea to pour the Ariel beside Krug was sparked by a wine shop host and tour guide from Epernay, (who has worked at both Moët and Krug), who suggested the wine reminded him of the Krug style. Winery CEO Ezra Cipes was inspired to conduct his own research. The media in attendance thought putting the Ariel beside the richness, layered complexity and elegance of the Krug was very brave, and while this was never intended to be a competition, the idea was to illustrate how this special sparkling wine can stand alongside the world’s best. And it did. And it does.


• Bonus: taste the Cipes Rose and Cipes Ariel over at the special Vancouver Sun table as well

• Bonus 2: the BC Wine Institute will be pouring Cipes Brut at their table

Summerhill Pyramid Winery Kevin Trowbridge photo

Summerhill Pyramid Winery Kevin Trowbridge photo

Wines you will find at the Summerhill table – All link to the Global Focus of bubbly wines!

• Cipes Brut – $26.95 The winery’s flagship bubble, which has won gold medals internationally every year since its release in 1991

• Cipes Rosé – $26.95 Gold Medal, Top 10 Sparkling Wines of competition – 2013 Effervescents du Monde

• Cipes Blanc de Noirs 2008 (pre release) Sneak peek! Say no more…

• Cipes Ariel 1998 – $85 Gold Medal – 2012 World Wine Awards, Chicago, Illinois; 92 points – Anthony Gismondi; 90 Points: Beverage Testing Institute

Who you might meet:

Founder Stephen Cipes moved to Kelowna in 1987 after a successful real estate career in New York. Ready for a career move to get in touch with the earth, Stephen was horrified when he saw the pesticides sprayed on his new vineyard and immediately transitioned to organic growing. With his jovial, convivial personality, Stephen Cipes is the spiritual guide and visionary behind Summerhill Pyramid Winery. He has so much to share.

Ezra Cipes is proud to carry on the family legacy at Summerhill Pyramid Winery as CEO. Like his father Stephen, Ezra has a multitude of passions and talents. At Summerhill Pyramid Winery, Ezra Cipes is responsible for day to day operations, marketing, and leadership. He is a talented musician, and has completed courses in vineyard management and in permaculture design.

Eric von Krosigk is winemaker and viticulturist at Summerhill, and as the winery’s first winemaker, has been associated with Summerhill since its inception. Leading the winery’s organic growers, von Krosigk works with some of the Okanagan’s best grapes to produce world-class wines. Despite the fact he wins numerous awards each year, Eric remains one of the most approachable and humble BC vintners. Also notable is that Eric is president of the Okanagan Wine Festival board.

Bonus events where you will taste Summerhill wines:

BC PAIRED: INDULGE YOUR SENSES – 2011 Baco Noir, 2010 Cabernets


About Summerhill Pyramid Winery

Summerhill Pyramid Winery, located in the Lakeshore district in Kelowna, BC, is Canada’s largest biodynamic and organic winery, producing more organic wine than the rest of the Canadian wine industry combined. In addition, Summerhill is Canada’s most visited winery and foremost producer of sparkling wine. Winemaker Eric von Krosigk oversees the portfolio of BC VQA wines that earned the winery the Canadian Wine “Producer of the Year” trophy at the International Wine & Spirits Competition in London, England in December 2009 as well as a trophy for “Best International Bottle Fermented Sparkling Wine” from this same competition in 2010. The winery, owned by the Cipes family, is also home to Summerhill’s organic Sunset Bistro, serving food grown and raised by local organic producers, including an onsite permaculture-style vegetable garden. The mission of the entire Summerhill team is to produce exceptionally good tasting wines organically, support local organic food growers in the bistro, and provide unforgettable experiences for all its guests.

For more information, visit find Summerhill on Facebook or follow the winery on Twitter @summerhillwine.

Enjoy and use these downloads:

Need an image you don’t see here, or more info? Contact our media team or

Haywire Rosé 2011

Haywire Switchback Vineyard Pinot Gris 2012

Haywire Canyonview Pinot Noir 2011

Haywire The Bub 2012

Haywire Gamay Noir 2012

Haywire Gewürztraminer 2012

Photo of Okanagan Crush Pad – home of Haywire, credit Lionel Trudel

Do you like the group photo of bottle above? Download a copy.

Summerhill Pyramid Winery Cipes Brut

Summerhill Pyramid Winery Cipes Rosé

Summerhill Pyramid Winery Cipes Ariel 1998

Summerhill Pyramid Winery 2011 Baco Noir

Summerhill Pyramid Winery 2010 Cabernets

Photo of Summerhill Pyramid Winery, credit Kevin Trowbridge

Master The Public Wine Tasting Like a Boss: 7 Tips for the Vancouver International Wine Festival


by Leeann Froese


The Wine World Is Here
So says the tagline, for the upcoming Vancouver International Wine Festival. And given our 17 years of involvement in the wine industry, of course we are involved too! Canada’s premier wine festival runs from February 24 to March 2 at the Vancouver Convention Centre and other venues across the city. The spotlight is on France as the 2014 theme country, with a global focus on Bubbly wines. The festival will feature 178 wineries from 14 countries, attracting 23,000 participants to 54 events over eight days. For full program details, visit

#withTownHall – our firm’s involvement
Our Town Hall team will be attending various events throughout the festival, and we have two winery clients that are exhibiting: Haywire, and Summerhill Pyramid Winery. Both will have amazing VQA wines and bubbles you HAVE to try! We will also be onsite in the festival tasting room representing the BC Hospitality Foundation. If we see you in the room, we are happy to take you over to these tables.

Also, we have recently been doing some behind-the scenes work with Wines of France. They return as theme country for the 2014 festival, with 52 wineries representing France’s diverse wine regions: Alsace, Beaujolais, Bordeaux, Bourgogne, Champagne, Loire, Rhône, South of France and Southwest France. All 52 wineries will be highlighted in the France Bon Appétit section of the tasting room, grouped by region, with three regional tasting stations—Alsace, Rhône and the Languedoc-Roussillon—providing guided flights and showcasing their unique wine styles.


When you read the amazing, free tasting booklet you receive when you attend the festival tasting, you will see the section on France, which our design team had the pleasure of doing the design and layout for. (Speaking of, there are numerous other printed materials, invitations, and tasting booklets that will find their way into festival goers hands at various events, all created by our design team.)

Get Your Tickets
Dinners with international vine stars at some of Vancouver’s best restaurants, seminars with wine experts, access to the Acura International Festival Tasting Room and other exciting events are available. All ticket sales support VanWineFest’s charitable partner, Bard on the Beach Shakespeare Festival. Tickets may be purchased online at, in person at 305-456 West Broadway, or by phoning the box office at 604-873-3311 or toll-free at 1-877-321-3121.

Behave Yourself – 7 Tips to Master the Tasting Like a Boss

With the Vancouver International Wine Festival coming up in week, there are many of you that are going to put on your finest, head on downtown, and get ready to taste as many wines as you can… well let me stop you right there! There are certain rules, how-tos, and etiquette that you should know before you encounter a wine tasting. So, let me walk you through how to taste wine, from when you arrive at the convention center all the way through until the end of the night… check out these seven tips to keep in mind so you can take on the tasting room with confidence:

1. Before You Go
Make sure that you have eaten something substantial before you even head to the tasting. Alcohol is absorbed more slowly on a full stomach than an empty one, and you want to make sure that you are prepared for the tasting that lies ahead.

2. What to Wear?
Anything goes when it comes to these tastings but let’s just keep in mind that the room this tasting is taking place in contains 178 wineries, and is a large room to navigate. You’re going to be on your feet for a while, so this is not the time to wear your Manolos; this is the time to wear something a little bit more practical a lot more comfortable on your feet.


Also keep in mind that you may be bumped into by other people or there might be some splashes that happen; this is a wine tasting event after all, so we do not recommend that you wear something very light in color or something that you’re going to be super disappointed by if you get splashes of wine stain on it. We suggest darker clothing here and something that is not made in a fabric that is too precious.


3. Don’t Stink!
Don’t wear perfume, or smoke a cigarette and go into the tasting room. Tasting wine is an olfactory and sensory experience; you want to keep things as neutral as possible. There’s nothing more sensitive to a winemaker who is trying to check the aromas of his wines to make sure that they have traveled soundly all the way from France, than to have you step up to his table and overpower his nose with your stinky eau de whatever. Wear deodorant, but not stinky deodorant; you don’t want to smell like BO either, because again, crowded room, lots of people…

3. One Glass, Many Wines
When you enter the room you will be greeted and handed a wine glass. This is your glass to use for the entire tasting, so hang on to it; don’t set it down and lose it. If you are concerned about flavours of wine mixing from one tasting into the next, each table has a convenient pitcher of water on it. which you can rinse your class out with between tastings.

5. Spit or Swallow?
Now let’s talk tasting. When you’re approaching the winemaker or the representative from the winery they will pour a small amount of wine into your glass; this is when you are to take a step back from the table to let the person waiting patiently behind you have access to the same precious liquid. At this time you take that wine, put it in your mouth swish it around to taste it, and then spit it out into the provided spit bucket.

Spit? Did I say ‘spit’? That seems like sacrilege to many, but let’s just understand that you are being poured a tasting pour. (You’re not going to get a full glass of wine and it’s not proper etiquette to ask for more wine, because the expectation is that you’re going to swish and spit out this wine like a responsible wine taster).  You might find as you taste along that some of this juice is just too delicious to spit out, so you may want to enjoy one or two samples that you actually drink, but trust me, if you start drinking every single wine you taste, you’ll be blotto before you even make it through the first few tables, and that is going to ruin the experience for you, as well as everyone around you.

Also, on the note of tasting, to make sure that your palate doesn’t become fatigued it’s also a good idea to spit; and I would not suggest that you chew gum or breath mints during the wine tasting because they will alter the taste of the wine.

6. Offer Positive Feedback
If you have an opinion on the wine that is less than positive, please keep it to yourself although if you really enjoy it please do let the winery (who is putting at least a year of effort into that bottle in front of you) know how you enjoy having them visit us from however far away they’ve come, and that you like tasting their wine.

7. Take the Experience Home
Now we’ve covered spitting and how you should try not to get tipsy at the wine tasting (or ‘sloshed’, as Ali from our team likes to say), but I leave the most important tip for now: at the end of all this tasting, make sure that you have a designated driver, or transit, or cab, so you get home safely.

Lastly, as you’re leaving the tasting room, make sure that you pick up something in the onsite store on the way out. Many special bottles that are not regularly available in stores are available for a limited time for the festival, right there in the tasting room. Grab something special and re-live your tasting experience again later at home.

Are you planning to attend? Come back to this post and tell us how you enjoyed your festival experience.

Or talk to us about it on Facebook or Twitter.


The Drink Business includes Globe and Mail review of Perseus Invictus

Client news: Perseus Winery

posted by Leeann Froese









As we head ever further into the new year, we remain thankful for the attention and accolades our clients have been garnering in the press.

In addition to the local support, it is encouraging to note the increased amount of international attention and praise for our world-class BC wineries as well.

Of particular note, in case you missed it, is this recent example for our client Perseus, a small BC winery based in Penticton.

You may be aware that The Drinks Business is the leading European drinks trade publication; and recently Lauren May, web editor at the venerable publication, curated a round up of the ‘Top 10 Wines in the US Press’, choosing to include The Globe and Mail’s Beppi Crosariol, who recommended Perseus Winery’s “powerful” 2010 Invictus, a $32.99 Bordeaux-style blend.


The Drink Business includes Beppi Crosariol's Globe and Mail review of Perseus Invictus

The Drink Business includes Beppi Crosariol’s Globe and Mail review of Perseus Invictus

Crosariol said: “With a name like Invictus, Latin for invincible, this red creates high expectations. I don’t know about the invincible part (depends on the wines it’s competing against), but it’s impressive stuff. A classic Bordeaux-style blend of Merlot, Cabernet Sauvignon, Petit Verdot, Cabernet Franc and Malbec, it’s powerful yet velvety, with succulent berry fruit, chocolate and dark coffee, held together by lots of sticky tannins. Decant and serve with hearty winter food such as braised short ribs, lamb shanks or stews. 91 Points.

As the Drink Business presents their roundup, it is also interesting that many of the most talked-about wines are generally lower priced and produced in higher volumes than this $32.99 wine that is crafted lovingly and in limited quantities from select premium vineyard sites in the Okanagan.




Guests enjoy a taste at Perseus in Penticton, BC

Guests enjoy a taste at Perseus in Penticton, BC

Planning to visit the Okanagan this summer? You can visit Perseus and taste the Invictus yourself. The winery tasting room is open from May 2, 2014 until October 19, 2014, from 10am – 7pm daily. If you can’t wait until May to try their wines, visit their website to find a store near you.


Follow the conversation about Perseus on Facebook and Twitter.

Lots of love for the Pink Bub from Haywire winery

Client news: Haywire winery

Posted by Leeann Froese

Haywire logo NEW-1colour






Last year at this time, Haywire released an experimental lot of their sparkling wine, the Bub, with a pink dosage and released it just in time for Valentine’s Day. The wine was a hit beyond expectations and sold out in a week and a half!

Well, the Pink Bub is back, and this time, it has its own pearly white label (designed by our team) and we are so excited to share that the press is just as excited for this year’s release.

There are many positive reviews and ‘love’ for the Pink Bub, just in time for Valentine’s Day.

Haywire Pink Bub Lightened BackgroundThank you to the journalists, publishers and bloggers for all of your support! Read all about it…

Kurtis Kolt from WE | The Westender says “Pink peppercorns galore entertain raspberries.”

Jurgen Gothe from The Georgia Straight says “A delicious and deep-fruited bubble.”

Editor Jim Tobler’s #WineWednesday Pick in MONTECRISTO Magazine “People will be impressed just looking at it [we’ll take that], but even more so when they imbibe.”

Treve Ring from WineAlign says “Forget flowers, buy rosés.”

Treve also includes the Pink Bub in her regular column in EAT magazine and says “A fitting pick for St. Valentine’s Day and celebrating the sweethearts in your life.”

Kayla Bordignon writes about it on her blog Uncork BC

In Stimuli magazine, Kristine Carrick includes the Pink Bub in her Valentine’s Day roundup: “I’ve decided that the pink and red day on the calendar should be a reminder to treat yourself.”

Alison Scholefield, a.k.a. 'The Bub'

Alison Scholefield, a.k.a. ‘The Bub’

If you don’t already know about the Pink Bub, this sparkling wine is a true labour of love and is a tribute to the lovely Alison Scholefield, known as the Bub, Bubba, Bubster, or Alibubba in her early days.

This wine was made with 51% Pinot Noir and 49% Chardon­nay grapes grown in a cool moun­tain vine­yard site near Oliver. Whole clus­ter pressed, fer­mented cool, and sec­ondary bottle-fermented. At dis­gorg­ing, a dosage made from red wine was added to give Pink Bub its lively colour.

Closed with a crown cap to ensure this wine tastes just as winemaker Michael Bartier intends. This wine bursts with crisp and elegant green apple with a slight cherry note – a lively expression of Okanagan freshness.
At just $24.90 per bottle; get yours now!

Buy online or see the list of stores.

Have you seen a recent review of the Pink Bub that we’ve missed here? Tell us about it.